Agency

Driving performance, improving efficiency and boosting working dollars are three primary focus areas of marketers the world over. COVID-19 and the related budgetary pressures aside, this has been a focus of marketers, and will continue to be well into the future.

Coming on the heels of the recent announcement that actor-producer-director Diego Luna will be the 2020 recipient of the Award for Outstanding Achievement in Hispanic Television, Future PLC’s Broadcasting + Cable and Multichannel News magazines have released some of the industry leaders who will also be recognized during the Awards ceremony at the 18th Annual Hispanic Television Summit.   They include Karina Dobarro, SVP, Multicultural, Horizon Media who will receive the Executive Leadership in Hispanic Television Award (Media Category) and Julio Vaqueiro, Anchor, “Noticias Telemundo Fin de Semana” who is to receive the CultureX Leadership Award.  The Rafael Eli Pioneer in Hispanic TV Awards will be presented in different categories.  Gene Bryan, CEO, Hispanic Media Sales will receive the recognition as the Pioneer in Hispanic Media, while the Pioneers in Hispanic Creative Advertising are the team at d expósito & Partners, including Daisy Expósito-Ulla, Chairman, CEO; Jorge Ulla, Partner, Chief Ideation Officer; Fernando Fernández, Partner, Chief Client Officer; Gloria Constanza, Partner, Chief Contact Strategist; Louis Maldonado, Partner, Managing Director, John Ross, Partner, Chief Financial Officer, and Paco Olavarrieta, Chief Creative Officer.

As the internet matures, influencers are building content that consumers can’t live without — and that’s creating opportunities for brands

The 4A’s announced that the organization is challenging Nielsen’s decision to combine national in-home and out-of-home television viewership into a single data stream*.  This stream will be used in calculating ratings and inventory pricing at the start of the 2020-21 broadcast television season – and will also affect C3 and C7 ratings.  This decision will negatively impact both agencies and marketers and their ability to distinguish data streams to support pricing, analysis and audience understanding.

There are four key strategic issues that media and entertainment organizations should consider, to recover from the crisis while laying the foundations for a thriving future.

eMarketer principal analysts Debra Aho Williamson and Nicole Perrin and forecasting analyst at Insider Intelligence Eric Haggstrom discuss consumer perceptions of the Facebook ad boycott and where dollars are being redirected. They then talk about how much is too much to pay for streaming TV, advertising expectations for H2 2020 and why WhatsApp Business has grown tenfold in a year.

With businesses reopening in parts of the United States post lockdown, it’s important to understand the health and safety risks involved as employees go back to work. We take a data-driven approach to understand the risks for 20 industries.

What is good for gender equality is good for the economy and society as well. The COVID-19 pandemic puts that truth into stark relief and raises critically important choices.

CNN Audio expands CNN en Español’s podcast portfolio with the launch of “El Chapo: Two Faces of a Capo.” Narrated by journalist and CNN en Español anchor Fernando del Rincón, the six-episode podcast series follows the trial of Joaquin Guzman Loera, publicly known by his drug cartel alias “El Chapo,” and his reputation as a ruthless drug trafficker.

Diego Luna, the Mexican actor, director, and producer for film and television will be the 2020 recipient of the prestigious Award for Outstanding Achievement in Hispanic Television presented by Future PLC’s Broadcasting + Cable and Multichannel News magazines during the Hispanic Television Summi

The COVID-19 pandemic has transformed many aspects of consumers’ lives and brought numerous sectors of the world economy to a halt. During this chaotic and stressful time, marketers are desperately searching for paths to stability. TV advertising, for instance, continues to be an important way for brands to connect with consumers. Drawing on the company’s Ad Intelligence service, COVID-19 Barometer and Creative Guardrails studies, Kantar has found that the TV advertising landscape is changing for both consumers and brands.

Digital has transformed the way we work, live and buy.

According to the fourth annual IAB Podcast Advertising Revenue Report prepared by PwC, U.S. podcast advertising revenue is expected to grow 14.7% in 2020, despite the pandemic. As growth continues, U.S. podcast advertising revenue is nearing the $1 billion mark.

KPMG Automotive Leader Gary Silberg discusses new analysis from KPMG’s automotive team suggesting changes in commuting and shopping—more remote work and online shopping—could reduce total vehicle miles traveled (VMT) by as much as 270 billion miles.

The Association of National Advertisers announced today that the 2020 Masters of Marketing Conference, originally scheduled to be held October 21-23 at Rosen Shingle Creek in Orlando, FL, will be a virtual, online-only event this year. The theme of the conference is “Force for Good. Force for Growth.”

The 2020 Census is dependent on gathering Census data.  This alone is a major impediment to be able to gather information from minority households that do not have Internet access in many states.  They boast that they have a 62% national response rate.

The business world would be a simpler place if doing good always led to doing well. It’s not that they’re necessarily at odds most of the time, it’s just that being the best corporate citizen doesn’t always shore up the bottom line. Sometimes, however, they really are the same thing – the trick is recognizing such opportunities when they appear. Inclusive marketing is one of them.  By Ozzie Godinez –  CEO of PACO Collective

Chung as Chief Revenue Officer for Entravision’s International Digital Business

Cultural Insights and Planning are the bridge between complex consumer data and creative in any successful campaign.  This CAPE Award webinar spotlights two successful campaigns that have resonated with their target audiences and delivered for their clients because they were rooted in insights and backed by solid planning.

Hispanics made up more than half of total U.S. population growth from 2010 to 2019Hispanics have played a significant role in driving U.S. population growth over the past decade, though the group is not growing as quickly as it once did. From 2010 to 2019, the U.S. population increased by 18.9 million, and Hispanics accounted for more than half (52%) of this growth, according to a Pew Research Center analysis of new U.S. Census Bureau population estimates, the last before 2020 census figures are released.