Agency
Nation’s Foreign-Born Population [REPORT]
From 2010 to 2022, the nation’s foreign-born population increased by 15.6%. According to a new report The Foreign-Born Population in the United States: 2022 released by the U.S. Census Bureau today, the foreign-born population was 46.2 million (13.9% of the total population) in 2022 compared to 40.0 million (12.9% of the total population) in 2010.
How Immigrants Have Dispersed Throughout the Country
The number of foreign-born people in the United States rose by more than 5 million over 10 years to 45.3 million or 13.7% of the nation's population, according to the 2018-2022 5-year American Community Survey (ACS) estimates.
We’re ready for a return to Reach and Frequency
Reach and Frequency is important. Perhaps more important than it’s ever been.
Effective advertising requires more than originality
I believe originality is an important quality of effective advertising, but originality must do more than earn people's attention. That is not just my opinion. A meta-analysis of 67 academic papers comes to the same conclusion. By Nigel Hollis
AM/FM Radio Elevates The Media Plan With Dramatic Lifts In Incremental Reach Among Light TV Viewers And Younger Demographics
A new Nielsen analysis reveals buying the same media plan as the prior year reaches 12% fewer consumers. Via Nielsen Media Impact, the media optimization and planning platform, Nielsen examined a frequently utilized media plan consisting of 65% linear TV, 10% CTV, and 25% digital.
DangerTV: Adventure and Adrenaline for the Multi-Culti + Generation
At its core, DangerTV's mission is anchored in the belief that adventure knows no bounds and that diversity enriches every expedition. From Coast Guard rescues to No-Go zones in Colombia, the FAST channel takes audiences on a rollercoaster ride of discovery, inviting them to explore new frontiers and experience the adrenaline rush of exploration. By Javier Saralegui, Founder and CEO, Danger TV, LLC
The Hispanic Marketing Council (HMC) is back in New York City on April 10-11, 2024
The Hispanic Marketing Council (HMC) is back in New York City on April 10-11, 2024 for its highly-anticipated 2024 Annual Summit, the only Hispanic-centric conference developed by industry leaders with multicultural expertise. On the heels of releasing the most comprehensive study on the multicultural majority, HMC will provide brands and marketers the very tools they need to ensure cultural and strategic relevance in today’s rapidly shifting marketplace.
HMC honors PEPSI with The 2024 Marketer of The Year Award
The Hispanic Marketing Council (HMC) announced today that Pepsi is the winner of the 2024 HMC Marketer of the Year Award, joining an elite list of organizations that have received the award since its inception in 2014, including AARP, Ford, Kellogg’s, McDonald’s, Molson Coors, Nestlé, Sprint, State Farm, Toyota and Walmart. The award will be accepted by Esperanza Teasdale, VP & General Manager, Hispanic Business Unit, PepsiCo Beverages North America at HMC’s 2024 Annual Summit on April 11 in New York City who will discuss how leading with cultural acumen, fostering Hispanic creativity and leveraging the right insights and partnerships has led to brand growth and a loyal base of aficionados.
Can Programmatic Advertising Be Inclusive?
While popular demand-side platforms (DSPs) like Google DV360, Xandr, and The Trade Desk offer powerful tools for reaching vast target audiences programmatically, digital media buyers for Fortune 500 companies face a more profound challenge: effectively spending the massive budgets allocated to them, especially when it comes to reaching diverse audiences.
FAST has made linear TV cool again; personalization will make it cooler
In less than 20 years, streaming video has both transformed the TV landscape and created somewhat of a mirror image of what TV looked like before streaming arrived.
Diverse Teams Can Transform Market Research: Authentic Insights Ahead [PODCAST]
In this episode of The New Mainstream podcast, Kai Fuentes, President and CEO of Ebony Marketing Systems, discusses how the market research industry can benefit from intentionally cultivating and championing diversity and inclusion.
1 in 3 Hiring Managers Say It’s Beneficial To Avoid Hiring Gen Z, Senior Candidates
ResumeBuilder.com published a recent survey report exploring the prevalence of ageism in the workplace in 2024. The report also shares insight into hiring managers' apprehensions regarding the employment of Gen Z or senior workers. Overall, researchers collected and analyzed responses from 1,000 hiring managers.
Global Spotlight on Beauty & Appearance Report, Highlights Women’s Desire to Look Good for Themselves, Not Others
Kantar released the findings of its Kantar MONITOR’s Global Spotlight on Beauty & Appearance report, an exploration of appearance motivations around the world. Findings include changes in top motivations for consumers to look their best, consumer segments most likely to pay attention to their appearance, and emerging marketplace trends.
Retail Sales to Reach at Least $5.23 Trillion in 2024
The National Retail Federation forecasts that retail sales will increase in 2024 between 2.5% and 3.5% to between $5.23 trillion and $5.28 trillion. The announcement was made during NRF’s fourth annual State of Retail & the Consumer virtual discussion on the health of the American consumers and the retail industry.
MEL tilts El Tiempo Latino 2.7 degrees to advocate for action against climate change among U.S. Latinos
El Tiempo Latino and MEL have united to launch an advocacy platform named Tiempo de Acción. The inaugural focus of this initiative is climate change, aiming to shed light on how this global crisis disproportionately affects Latino populations across the United States.
81% of Gen Zers Say Multicultural/Diverse Communities Greatly Shape Brand Preferences [REPORT]
Direct Digital Holdings released a new whitepaper, Cracking the Code: How Multicultural & Gen Z Reshape Mainstream Marketing. The paper features exclusive research along with insights from industry leaders and academics.
Marketing procurement seeks better, smarter metrics in 2024 [REPORT]
WFA research shows that teams are looking at creative and production as well as media in their bid to identify savings for 2024. Many company target setters fail to understand marketing, increasing barriers between procurement, marketing and the rest of the organization.
Frito-Lay and Rockstar Energy Drink announce Sponsorship of Leagues Cup Tournament
Lay's, Sabritas, Gamesa, and Rockstar® Energy Drink announced a multi-year sponsorship of Leagues Cup, the official, World Cup-style tournament that features all 47 clubs from Major League Soccer (MLS) and LIGA MX.
Inclusive Trends for 2024
When we look for trends to watch in any given year, it helps to think of them in the context of mega-trends – long-term cultural questions that don’t resolve one way or the other. These are topics like whether brands should take stands on cultural or political issues, how increasing consumer savviness conflicts with motivated ignorance, or how the ability to target increasingly fine-tuned groups of people exists in a world where any statement or campaign is accessible to the entire population. The trends of 2024 are variations on these larger themes. By Russ Gottwald, Associate Strategy Director - PACO Collective
An Olympic-Sized Opportunity for Brands
The Paris 2024 Olympic and Paralympic Games offer opportunities for brands to connect with global audiences
