Agency

COVID-19 may have put the kibosh on in-person Cinco de Mayo gatherings, but the folks at d expósito & Partners didn’t let our stay-at-home reality put a damper on their quinceañera plans. The agency hosted a virtual celebration via Zoom, marking 15 years since the company’s founding. The program consisted of a retrospective of the last 15 years, highlighting milestones and accolades, followed by a heartfelt dialogue where everyone commented on their personal experiences and ideas for the future.

This video is made with Nielsen’s proprietary study Scarborough R1 2020. It was on the field from September 2019 to November 2019 and was released in Q1 2020. This video was commissioned before Covid-19 hit Puerto Rico so we added a small update at the end.

Gian Carlo Lanfranco and Rolando Cordova may be optimists, but they never drink from water fountains.  By Court Stroud

As I’ve commented in the past, there are plenty of opinions, articles and webinars on how marketers should go about weathering the coming economic recession. Many of these come from agencies, trade bodies, media owners, academics and marketing consultants; most peddle the line that the smartest plan is to keep spending at a time when the competition slows or stops, thus raising share-of-voice. By Brian Jacobs / The Cog Blog

I’ll wager you’ve all seen one: they’re slow paced, backed by acoustic piano and open with shots of empty city streets.  Those shots are followed by people copying with life in Coronavirus-enforced lockdown, then the brand that you can’t remember tells you that they’re there for you.  ‘They’ are the COVID-19 ‘emotional support’ ad.  And it’s time they stopped, or they got a lot better.  by Daren – Global Head of Creative / Kantar

Culture Marketing Council: The Voice of Hispanic Marketing (CMC) announced the winners of the Rising Stars Recognition, the Hispanic marketing industry’s premier award for outstanding marketing and advertising professionals under the age of 35. Jackie Bofill, senior account director, Alma and Krysten Casabielle, managing director, Pinta will be inducted as the class of 2020 Rising Stars for CMC.

It was nearly eight weeks ago when Golin announced we would begin working from home and it’s hard to believe how far my reality has shifted since then. It was a gradual process. At first, I continued visiting client offices, I set up a home office that best worked around my sons’ schedules and I pulled my oldest from school. Then it hit stronger; I stopped seeing friends and engaging in social activities. I could no longer see family and neighbors had to stay a wave away. Inevitably, my life inside the walls of my home became my entire world – my sanctuary, school, gym, office and so much more.  By Cristina Verdeja Zaldívar – GOLIN / Director

She dreamed of becoming a librarian.  As a child, Natalie Boden would spend hours organizing books on her shelves. She even developed her own card catalog filing system.  The Honduran native today is the founder and President of BODEN, a public relations and social media agency which counts McDonald’s, Target and UnitedHealthcare among its clients.  By Court Stroud

A tremendous amount of money is spent on data for media buying decisions, specifically third-party audience data. Third-party data can come from many different sources, and multiple methodologies can be used in its collection, structuring, and marketing. This often makes it difficult for advertisers to understand exactly what they’re buying, leaving advertisers at a disadvantage and at risk of purchasing data that’s unsuitable for their purpose. To address this problem, advertisers need to evaluate the quality of a dataset before purchasing it.

Core strength facilitates efficient movement in humans, but when it comes to brands, core strength helps ensure that the brand is poised for efficient growth. So how do you know if your brand’s core is strong or weak?  by Nigel Hollis

Entravision Communications Corporation announced the launch of Entravision Digital, which consolidates its digital reach, data, creative and programmatic capabilities into a unified solutions offering.

Uforia will kick off a weekly digital livestream series of unfiltered and unforgettably intimate at-home experiences with Latin music’s biggest stars starting May 6th at 8 p.m. ET with Manuel Turizo and host Jackie Guerrido

Governments around the world are edging toward plans to exit mass population lockdowns, albeit at different speeds and in different ways, but the persistent questions for business are around what the future holds and how it should be navigated.

2020 is the year when the majority of all Americans under seventeen years old will be from a minority background, a process that will culminate with a so-called “minority-majority” population by the mid-2040s. These demographic changes will bring about a significant transformation to Corporate America, and during the next few months, I will discuss some of these consequences, in each article targeting one specific area of our business environment. By  Isaac Mizrahi – Co-President of ALMA Agency

ADMERASIA has launched an ongoing research series ADMERASIA COVID-19 MONITOR to help brands track the shifts in consumer attitude and demands during the pandemic to aid in a successful revival. Released on April 26th, Life After COVID-19 is the series’s first report, featuring findings from a proprietary online survey that examined Americans’ sentiments during the lockdown and their vision of life after.

In this episode, Hispanic marketing guru, Dr. Felipe Korzenny, discusses the ins and outs of successful marketing to Latinx consumers, with a focus on culture.

Andy Lack is leaving. And, the top executive overseeing NBCUniversal Telemundo Enterprises is taking over his role as part of a wholesale restructuring.  By Adam Jacobson – Editor in Chief / Radio +TV Business Report

In this second study of advertising buyers, IAB has compared changes to advertising spend for the March through June timeframe. Month over month, we’ve uncovered trends and new insights about the impact of the Coronavirus pandemic on media and messaging strategies

The spread of coronavirus is leaving a wide swath of economic damage in its wake. Our initial analysis, conducted at the beginning of April, examined the impact at the state, national, and occupational level. We estimated that in the shutdown phase alone, up to 53 million US jobs were vulnerable—a term we use to encompass permanent layoffs, temporary furloughs, or reductions in hours and pay.

To get a pulse on consumer sentiment and offline behavior during the coronavirus pandemic, Comscore asked questions relating to this crisis as a part of several of our syndicated surveys.