Agency

Today’s parents are ‘rediscovering,’ likely out of necessity, what their parents and grandparents always knew. TV makes a pretty good babysitter for homebound kids. Now several weeks into the novel coronavirus (COVID-19) shutdown in the U.S., a clearer picture is emerging around how “shelter-in-place” orders are affecting the daily lives of American families in local cities across the country—specifically as it relates to their TV appetite, according to a new Nielsen study.

The coronavirus outbreak has driven many commercial and social activities online and for some the internet has become an ever more crucial link to those they love and the things they need.

While quickly adjusting to a work-from-home situation and revamping client marketing plans, many in our industry saw early signs of how the pandemic was disproportionately having a negative impact on the Latino community. Early data showed Latinos are more likely to be deemed as “essential workers” and less likely to be in jobs that could be performed remotely.  by Louis Maldonado

Innovation is the heart of the tech and telco industries, and brands in this category continue to blaze trails by embracing new digital touch points. However, TV remains important and experience and recommendation are some of the most impactful touch points. In this post I a take a closer look at which media work best for technology and telecom brands.  by Sahaj Chawla – Senior Consultant / Kantar

Univision Communications Inc. is launching Unidos Por Los Nuestros (United for Each Other) COVID-19 campaign to help Hispanic America grapple with the impact of the pandemic based on consultation with community partners and audience needs.

In response to the COVID-19 pandemic sweeping the United States, Toyota Motor North America announced a range of initiatives with longstanding national nonprofit partners to serve the U.S. Hispanic community.

During the first few days of this global COVID-19 pandemic, I attended a virtual meeting with colleagues from different locations across the world. In this meeting, I heard about how local markets like China, Hong Kong, Australia, U.K. and Germany, among others, were tackling the challenges created by the disruption we are currently facing. After a few minutes listening to the speakers, it was clear that we are facing this pandemic crisis as a planet, that this is a global crisis that sees no boundaries and respects no religion or ideology.  By Isaac Mizrahi –  Co-President ALMA Agency

The U.S. Census Bureau released new tables from the 2019 Current Population Survey Annual Social and Economic Supplement.

The Hispanic Public Relations Association (HPRA) announced today an impactful change to its national board of directors

Besides its health and economic effects, the COVID-19 pandemic has also triggered a massive spike in firearm and ammunition sales. Skyrocketing to the point that the NRA has successfully lobbied to get gun retailers deemed an ‘essential service’ by the federal government.  It’s obvious that some are forgetting that during this COVID-19 crisis, the best weapon to protect themselves and their family is by simply using soap. Not with guns and ammo. And even though most of us are in isolation, we still shouldn’t distance ourselves from this problem.

We all know that life will change forever but at the moment every day seems the same.  However, in the middle of the practical stresses of lockdown are being seeded the attitudes and behaviours that will lead to the ‘new normal.  By Marco Rimini, Global Chief Development Officer, Mindshare

Today’s multicultural consumers are younger than the general population and tech-savvy, making mapping their digital DNA essential to a company’s value chain. The issue is that some of that intel comes too late in the process.

NGL Collective has announced the launch of NGL Insights in partnership with ThinkNow ConneKt, offering advertisers technology-driven cultural insights and over 1.5 million first party data points gathered across thousands of multicultural surveys, augmented by insights from NGL’s massive Hispanicize social influencer network. 

The novel coronavirus (COVID-19) has forced immediate, far-reaching lifestyle shifts for American consumers. In fact, it’s unlikely that consumers’ lives will return to normal in the near future.

Americans are adapting to the “new normal” as the coronavirus crisis continues, according to the latest wave of Horowitz Research’s COVID-19 study. In a survey fielded late last week, forty-five percent (45%) of Americans reported feeling “scared” and 63% feel “overwhelmed by the current events,” dropping from 53% and 69%, respectively, in the same survey fielded in late March.

As the economic and social ramifications of the Great Lockdown make themselves apparent there is a lot of discussion about what consumer behaviours will change when we reach a new normal after COVID-19. Some anticipate widespread changes, but I am not so sure. Mostly it will depend on what context the new normal creates.  by Nigel Hollis

Whether it’s tomorrow or six months from now, at some point local and state governments will begin to ease COVID-19-related restrictions and people will be free to resume their everyday lives. But will they? Independent marketing, advertising and public relations agency Mower has conducted a survey of 1,000 U.S. adults to learn what common activities they will feel comfortable returning to on Day One.

The coronavirus outbreak is a global humanitarian crisis that has affected millions of people. The economic impact of the pandemic can be seen across sectors, but it may be most widely visible in the consumer goods sector. News broadcasts and social media feeds are flooded with images of empty shelves that should house toilet paper and cleaning supplies. Consumers are shifting where they shop, what they purchase, and how much they purchase at an unprecedented scale and speed.

It seems frivolous to talk about branding issues with everything going on. But if there’s one thing many of us have more of these days it’s some extra thinking time. And when the current circumstances change, we’ll benefit from taking time to pause and reflect. So, let’s take a few moments to think about emotion and the role it plays in branding.  by Myles George – Director / NeedScope International

During a time when agencies are adapting to a new way of doing business, with back-to-back Zoom calls and smaller team huddles, agencies with culture marketing expertise are thriving. Why? Because cultural IQ has never been more important. Moments of crisis are when strategic partners are needed, particularly in today’s climate when there are shifts in behavior, messaging and production capabilities.  by Gonzalo Del Fa