Agency

IPG Mediabrands released its 10 Media Responsibility Principles (MRP) as part of a larger effort to balance brand safety and brand responsibility in advertising. While “Brand Safety” protects the brand, “Brand Responsibility” protects the communities that a brand serves, weighing the societal impact of the content, the publishers and services, and the platforms being funded by advertising. IPG Mediabrands’ MRPs are a call to action for companies to hold themselves to higher standards more broadly when it relates to brand safety and brand responsibility matters, not just in media.

United by their mutual skepticism about attempts to define “Total Market,” indeed wary of the concept itself, Pedro de Córdoba /  Eventus  and David Morse /  New American Dimensions began a regular correspondence via e-mail and text about a month ago. The following is a distillation. [We previously published this article on 4/25/2015 and is worth republishing]

In the aftermath of George Floyd’s death, most of us are trying to understand how to honor this critical moment in our country and evolve. The consequences are many and will continue to impact us as individuals, and as business leaders.  By Isaac Mizrahi –  Co-President of ALMA

‘The Agency of the Future’ gets a lot of attention in the press and at industry conferences. ‘The Agency of the Future’ partners with its clients, solves brand problems through enhanced creativity, provides digital/integrated solutions, attracts the best industry talent, and competes with consulting firms. It is a wonderful dream that will be realized only if ‘The Agency of Today’ is fixed. This is not happening.  By Michael Farmer

Why an identity-based approach is the future of marketing in a post-cookie world

Why EQ, AI, and creativity are the most crucial factors in the new era of marketing

Before and since COVID-19 hit, consumers loaded up on paid media subscriptions and sampled free services. As costs, competition, and subscription fatigue grow, their choices today could shape the industry for the next decade.

The new report, The Power of Belonging: What It Is and Why It Matters in Today’s Workplace, measures employees’ sense of belonging and finds that White men score higher than female employees and employees of other races or ethnicities. Among those groups, Black women and Asian women score the lowest.

The Covid-19 crisis and its fallout — including recession, layoffs, and uneven economic pain — as well as recent protests over police brutality and demands for racial justice have presented many of us with challenges that we’ve not encountered before. The high-stakes and unfamiliar nature of these situations have left many people feeling fearful of missteps. No one can reduce mistakes to zero, but you can learn to harness your drive to prevent them and channel it into better decision making. Use these tips to become a more effective worrier.

The U.S. Census Bureau released estimates showing the nation’s 65-and-older population has grown rapidly since 2010, driven by the aging of Baby Boomers born between 1946 and 1964.

Corporate America has played an important role in the progress of LGBTQ+ rights over the past two decades, with many companies making public gestures of support. Hundreds of major consumer brands have become regular sponsors of annual Pride events. A record 206 major corporations signed an amicus brief in the spring advocating for the Supreme Court’s June 2020 decision protecting LGBTQ+ individuals from workplace discrimination. Companies are also increasingly making business-critical decisions about recruitment practices, employee-resource groups, and marketing that embrace LGBTQ+ rights.

As the pandemic catapults online marketing, B2B brands have an opportunity to advance long-awaited digital objectives

2020 has been one of the most challenging years for the advertising sector since the Great Recession of 2008. However, among all the paused and cancelled campaigns, digital video remains relatively stable, driven by Connected TV (CTV).  According to IAB’s U.S. 2020 Digital Video Advertising Spend Report: Putting COVID in Context, CTV is largely responsible for the sector’s resilience and was least impacted by COVID-19.

ColorCommCon is a full day of professional and personal development designed to help multicultural consumers become better prepared to meet the complex demands of today’s dynamically changing world.  Keynotes, panels and 1:1 fireside chats will be presented by top executives and thought-leaders in communications, marketing, business, media, D&I, and more.

For our recent McKinsey Global Survey on the topic, we approximated inclusion by combin­ing survey respondents’ reported feelings of authenticity, belonging, and comfort participating in the workplace.  Our survey research finds that respondents of all backgrounds encounter barriers to feeling included—and that women, respondents who are ethnic and racial minorities, and those who identify as LGBTQ+ encounter additional challenges.

What do marketers need to focus on in order to regain momentum? We assess how experience, exposure and activation can be optimised.  by Nigel Hollis

COVID-19 continues to take a drastic and broad impact on the global economy and touches everyone on the personal level, impacting their consumption and purchasing habits. On this webinar, we invite Stacie De Armas, Vice President, Strategic Initiatives & Consumer Engagement, Nielsen, as she shares their latest data and insights on patterns of Hispanic’s shopping and media consumption habits during this time.

Nielsen announced that its Local People Meter (LPM) market service and Set Meter measurement services in 19 of 31 U.S. Set Meter markets have been granted continued accreditation by the Media Rating Council (MRC).

The College Board and NBCUniversal Telemundo Enterprises announced the launch of College Board and Telemundo Academy Triunfadores, a joint public campaign to guide Spanish-speaking families through the college planning process.

LA-based Acento has added advertising veteran and digital innovator, Vicent Llopis, to its cross-cultural team. In his role as VP/Executive Creative Director, Llopis brings a proven record of fostering innovative thinking, particularly in the digital space with some of the top agencies in the business.