Agency

As the fallout from the coronavirus pandemic comes into sharper focus, the position of the nation’s small businesses appears, overall, to be particularly bleak. By mid-April, according to a report from the Facebook & Small Business Roundtable, about a third had temporarily stopped operating, and by mid-May more than half had laid off or furloughed employees. Our analysis of several surveys of small businesses suggests that before accounting for intervention, 1.4 million to 2.1 million of them (25 to 36 percent) could close permanently as a result of the disruption from just the first four months of the COVID-19 pandemic.

The approaches Aetna, Anheuser-Busch, IBM, and others take to keep their teams’ marketing capabilities sharp

The last few Cog Blog posts have wandered around what the agency of the future might look like post-pandemic, and the degree to which this coming recession will likely reshape the industry, as opposed to simply making it smaller. But what about the tools it will need to work?

Friends of the American Latino Museum (FRIENDS), a national advocacy campaign striving for the creation of a Smithsonian National American Latino Museum, announced that Jorge A. Plasencia as one of the new members of the organization’s board of directors.  

The June 2020 U.S. mid-year forecast is marked by declines in consumer and advertising spend across the board. The COVID pandemic sharply transformed the economic expectations from growth as recently as mid-March to the worst economic decline since the peak of the Great Depression in 1932. That’s according to consensus data as of mid-May tracked by Refinitiv that called for a 5.7% inflation-adjusted decline in economic activity.

Walton Isaacson CEO says a ‘seemingly benign idea’ has turned into ‘a brutal affront to our communities’

Four weeks ago when most America when into lockdown, marketers worried about the future of their marketing to mom campaigns. What they soon discovered however was that homebound moms searching for products, educational tools and entertainment created opportunities for sales growth.  [A great blueprint for the US Hispanic advertising, marketing, media, public relatins and research Industry]

“Price is what you pay. Value is what you get.” It’s one of Warren Buffet’s most famous quotes. And it goes to the heart of the calculation of return on investment (ROI), which, of course, is at the core of marketing success. Brand storytelling with sight, sound, and motion comes with a growing price. Video production costs run the gamut from very low (user-generated content) to very high (multiday shooting, with expensive talent). To bolster and exceed their ROI goals, marketers need systems and processes that enable their teams and partners to leverage produced assets without friction or slowdowns.

For many, COVID-19 has radically changed the topography of a typical workday.

As a result of the pandemic, B2B marketers are rushing to convert their in-person events into live virtual experiences

When working women have children, they experience a permanent setback in their likelihood of working and a big but temporary drop in earnings.

LERMA/ announced that the American Advertising Federation (AAF) Dallas has chosen Salma Gottfried as one of the 2020 Shining Stars in Advertising and Marketing. Gottfried is the principal of Brand Management at LERMA/, a Dallas-based next-generation communications agency dedicated to creating disruptive and impactful content for multicultural America.

For my last series of articles, I decided to focus on us, women, and how we interact in the workplace.  My intention with this series is to dive deep into the dynamics that have made women successful – and not successful— in working together with different types of women.  By Roxana Lissa

Chef Merito hired Sensis to drive brand awareness, product trials, and in-store sales among the growing Hispanic market in California.

Despite the economic downturn wrought by COVID-19, over 75% of local US businesses have remained open during the pandemic — with many  looking to adopt effective, fresh marketing and advertising strategies, according to a recent study by Viamedia.

It wasn’t too long ago that developing and launching a truly breakthrough product was largely dependent on a company’s size and brand stature. Yes, there were exceptions, but they were just that—exceptions. Today, amid widespread information access and connectivity, the scales have tipped, and while massive scale and big budgets remain valuable in launching breakthrough innovations, they’re not necessarily essential.

In this third study of advertising Buyers, IAB focuses on Upfronts/NewFronts spend, plus the impact of COVID on total advertising spend for the 2nd half of the year.

The Covid-19-induced shift toward digital tools and interaction channels has helped dispel four key myths about B2B selling.

According to a 700 media and advertising professionals conducted just prior to Covid-19 and Black Lives Matter activism, 43% of Black, Hispanic/Latino and Asian professionals in the advertising and media business agreed that the industry is doing its best to advance diversity, equality and inclusion. By comparison, 60% of Caucasian professionals in our community agreed. Only 12% of white people in the ad/media business believed current efforts are insufficient vs. 35% of Blacks, 31% of Hispanics/Latinos and 21% of Asians. The remaining group offered no opinion.

Multicultural Excellence Award winners showcase insight and learning from the brands taking the strategic steps to ensure their engagement with multicultural consumer segments is relevant, creative and compelling.