Agency

In this interview, coincidentally recorded the morning of George Floyd’s murder, Derek Walker of brown and browner Advertising, offers his candid view of  multicultural marketing, race, and racism in America.  

Limited resources aside, smaller brands can learn a lot from their larger competitors when it comes to maximizing their marketing efforts

2020 is the year when the majority of all Americans under seventeen years old will be from a minority background, a process that will culminate with a so-called “minority-majority” population by the mid-2040s. These demographic changes will bring about a significant transformation to Corporate America, and during the next few months I will discuss some of these consequences in each article targeting one specific area of our business environment.  By Isaac Mizrahi / Co-President of ALMA

Marina Filippelli, who previously served in a double capacity at Orci as COO and Director of Client Services, has been named CEO.

Many chief marketers are likely to have a disappointing upcoming year as 84 percent surveyed by the CMO Council say their compensation is tied to business performance improvements in 2020. Not surprisingly, take home pay will likely be less due to the severe economic impact of the global pandemic.

Throwing a global pandemic at brands and marketers, who already have had to endure epic media fragmentation in order to reach their best consumer, is like throwing gasoline onto a bonfire.

The ANA’s SeeHer, in collaboration with Getty Images, released guidelines on how marketers can use inclusive imagery to achieve diversity in their advertising amid the COVID-19 pandemic, in which advertisers are reviewing and changing their messaging.

Whether by necessity or ingenuity, minority-owned small businesses may be giving us an early sign of how US businesses will adapt in the wake of COVID-19. These businesses are experimenting with new ways of working to ensure their employees’ safety, offering monetary relief to employees and community members, and introducing new services such as free delivery to those who need it.

CCOM Group understands how to stay relevant and resonate with its client partners and consumers by readjusting to the new normal and providing expertise using a strategic winning formula. During these times of uncertainty, it is crucial to pause and assess the situation, then swiftly shift gears to make immediate adjustments that deliver effective advertising, media and PR campaigns.

Our global media ecosystem has encountered an unprecedented and serious threat: marketers have pulled back on ad spend due to both the economic impact of the COVID-19 pandemic, and to dissociate from wall-to-wall coverage of death and infection. And in addition, COVID-19 ads have been constant. However, with COVID-19 here to stay for at least the medium term, making use of highly engaged online audiences has never been more critical to reverse shrinking margins.

Crayola believes every child should be able to creatively and accurately color themselves into the world they see around them. Crayola launched Colors of the World crayons – 24 new specially formulated crayons – designed to mirror and represent over 40 global skin tones across the world. With the Colors of the World crayons, Crayola hopes to cultivate a more inclusive world for children of all ages, races, cultures and ethnicities.

In the latest BUSINESS edition of Hispanicize Hangout meet PepsiCo’s Esperanza Teasdale.   Learn about her journey through the corporate ranks which currently has Esperanza overseeing Hispanic strategy as a VP and General Manager of PepsiCo Beverages North America.  Led by CEO Ramon Laguarta from Spain, PepsiCo has a long history of diversity and inclusion starting at the top.

Startups find success when they possess information unique to their industry and apply analytics to interpret and deploy that data in strategic ways. Think of analytics as a key to an undiscovered kingdom: Wielded properly, it can unlock new worlds.

As Millennials reach a new stage of life – the oldest among them will turn 39 this year – a clearer picture of how members of this generation are establishing their own families is coming into view. Previous research highlights not only the sheer size of the Millennial generation, which now surpasses Baby Boomers as the largest, but also its racial and ethnic diversity and high rates of educational attainment. This research also notes that Millennials have been slower than previous generations to establish their own households.

As summer, grills, and smokers heat up across the U.S., the National Pork Board is launching “Sabor Season,” a virtual social media campaign to bring Hispanic families and communities together nationwide.

Welcome to this special VEGAS edition of Hispanicize Hangout, starring none other than my friends Mike Valdes-Fauli (CEO, Pinta) and John Santiago (CEO, M8) who truly dressed for the occasion.

There’s no rest for the weary. With the 2020 scope season in the rearview mirror, it’s already time to look ahead to 2021.

Why on earth would a brand of sliced frozen steaks be promoting data science on Twitter? Because the marketers behind the brand know that to be noticed and remembered a brand’s content needs to stand out from the crowd. Steak-umm’s social success highlights many of the basic principles of advertising success in general.  by Nigel Hollis

“You get a car! And you get a car, and you…!” When Oprah gifted 276 unsuspecting audience members a brand new fully loaded Pontiac G6, cheers erupted from the crowd. In a similar fashion, but with far less flair, when market researchers “gift” clients fully loaded sales pitches claiming “you, you, and you get representative research,” the deafening silence is even louder. You see, just as the cars Oprah gave away weren’t technically free (guests had to pay the taxes), more than likely, the marketing research you’re getting isn’t technically representative. And from the results of your last marketing campaign, you’re probably starting to figure that out.  By Mario Xavier Carrasco – Co-Founder & Principal at ThinkNow

If you think innovating can be hard normally, try doing it during a global pandemic. It can become downright defeating if you allow it. But if innovation were easy, everyone would do it.