Agency

The ANA announced it has formed a new working community of top CMOs dedicated to helping the marketing community manage the ongoing global crisis posed by the coronavirus pandemic.

Hispanics are more concerned than Americans overall about the threat the COVID-19 outbreak poses to the health of the U.S. population, their own financial situation and the day-to-day life of their local community, according to a new survey fielded as part of Pew Research Center’s Election News Pathways project.

Just-released research from GfK shows that the novel Coronavirus (also known as COVID-19) will have significant short- and long-term effects on brand affinity and consumer purchases in the US.

Updates and news on the coronavirus, or COVID-19, are changing rapidly. Companies and brands are communicating with consumers about how business is being impacted, how it affects consumers, and what they’re doing to keep everyone healthy. Using Suzy, a real-time market research platform, 4A’s Research surveyed 1000 consumers on March 18, 2020 to understand how consumers feel about brand communication during the pandemic and learn how COVID-19 is changing people’s daily routines.

In the earliest days of HIV/AIDS, before the public was responding to the growing plague, two of my closest business colleagues died. One was an incredibly talented chief creative officer of a major fashion chain and the other a network TV buyer at a large agency. It wasn’t until friends began getting visibly sick and dying that the immensity of the human tragedy resonated for many. For those in the gay community, AIDS was a pandemic. For me, like too many others, reality dawned slowly.  By Jack Myers – Media Ecologist, Founder: MediaVillage and Advancing Diversity Hall of Honors

It has been 16 years since Facebook’s founding and Google’s IPO in 2004. Marketing, media, and creative players rushed in to master the new digital and social innovations across all viewing platforms. Complexity replaced simplicity and has grown without bounds. Excess complexity is a disaster. It’s time to eliminate it.

Hispanics are on track to becoming the largest ethnic minority group in the U.S. this year. Not only does this have serious implications for the presidential election, but also for brands seeking new markets to combat stagnating sales. But it’s not just Hispanics. Population growth among African American and Asian American consumers continues to rise, as the population of Non-Hispanic Whites flatline.

The El Sol creative festival has been postponed until October 21-22 in Madrid.

Many industry sectors may decrease marketing and advertising spending this year as a result of slower sales and profits. MAGNA expects the impact on revenues to be severe for the Travel and Restaurant industries, moderate for Retail and Automotive, mild for Consumer PackagedGoods (CPG/FMCG) and potentially positive for Ecommerce and Home Entertainment (SVOD).

New CMO Council Research Finds Marketers Lacking On-demand Data Insights to Adapt, Adjust and Make Tactical and Strategic Marketing Recovery Moves

New research from Comscore shows how in-home data usage has jumped as millions more people work from home and at least 70 percent of American schools have shut down amid the COVID-19 pandemic.

The decades long tracker we’ve been running? Weakened. Longitudinal data relies on consistency, the assumption that external factors change only slight over time. COVID-19 has proven to be a global catastrophe, changing our daily lives in ways we could have never anticipated from the decimation of global supply chains to the way we interact with each other on a daily basis. Trackers prior to the COVID-19 outbreak will serve as reminders of how life was prior, but new data will be needed to anticipate how consumer purchase behaviors have changed in light of the pandemic.  By Mario Xavier Carrasco – Co-Founder & Principal at ThinkNow

Estrella Media announced that it has launched a #SiSePuede (Yes We Can) community empowerment campaign for the U.S. Hispanic population aimed at inspiring hope and optimism during the current pandemic.

It’s incumbent upon corporations to clarify the identity behind their brands — and marketers and communicators together must play a vital role

In the present circumstances and based on the information provided by the WHO, the IOC President and the Prime Minister of Japan have concluded that the Games of the XXXII Olympiad in Tokyo must be rescheduled to a date beyond 2020 but not later than summer 2021, to safeguard the health of the athletes, everybody involved in the Olympic Games and the international community.

As smartphone ownership edges ever closer to global saturation, it prompts many questions around what the future of smartphones will look like and what future consumers, particularly younger generations are looking for. Coronavirus will undoubtedly have an impact on consumer decisions, which we are currently tracking and should understand better in the coming weeks.

While solutions exist, myriad problems continue to erode the trust between clients and their agencies

IThe current crisis is a far cry from the Great Recession but there are things we have learned that are applicable when trying to figure out how to protect brands, businesses and livelihoods. In this post I have listed a few things that brands should do during the crisis and which will help preserve the brand’s standing for the longer-term..  by Nigel Hollis

The commonly paired statements that “everyone is working from home” and “everyone is having their goods delivered” amid the coronavirus outbreak ignores a whole segment of the workforce—the ones prepping and delivering their purchases. In fact, less than 30% of workers can work from home, and the ability to work from home differs enormously by race and ethnicity.

Total marketing communications and advertising investments will decline more than $50 billion annually between 2019 and 2025, from $589.8 billion to $538.3 billion, according to The Myers Report’s new Marketing & Media Economic Data and Forecast 2000–2025. Yet advertising’s share will grow a projected 7.9%, from $214.5 billion in 2019 to $231.4 billion in 2025.