During these unprecedented times, with restaurants being forced to close temporarily and supermarkets facing more demand than usual due to the COVID-19 pandemic, three Miami landmarks have joined forces to support one another.
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How three brands came together to help one another during the COVID-19 pandemic
Telemundo postpones 2020 Upfront
Due to health concerns, Telemundo’s Upfront event in New York City slated for the evening of Monday, May 11 has been postponed. NBCUniversal announced it will instead televise and stream the Upfront Presentation for the 2020-21 season to ensure the safety of all participants while also reflecting the increasingly direct relationship between NBCUniversal, its fans and its partners.
Culture Marketing Council Summit 2020 postponed
To help prevent the spread of COVID-19, the Culture Marketing Council has rescheduled the CMC Annual Summit from April 27-29, 2020 to new dates. The CMC will announce the new dates in the coming weeks.
When A Recession Comes, Don’t Stop Advertising
In recent weeks, there has been some talk about an economic recession. When it comes is still anybody’s guess, but another business slowdown is inevitable. It would be the first since the “great recession” ended more than ten years ago. Often times when a recession happens, businesses, fearful of declining revenue, begin to cut back in various areas, including their ad spending. By Brad Adgate
Radio Ink Hispanic Radio Conference rescheduled for October 2020
The Hispanic Radio Conference has been postponed and is now scheduled for October 15-16 at the Intercontinental at Doral. “Due to the current situation and out of concern for our attendees, sponsors, and staff, we have decided this a prudent and well advised move
Telemundo postpones the 2020 Billboard Latin Music Awards & LatinFest+ Conference
Following the Nevada Governor’s recommendations to limit the size of public gatherings for the prevention and containment of COVID-19, Telemundo and Billboard announced they will postpone the upcoming Billboard Latin Music Awards, previously scheduled to air live on Telemundo on April 23 from the Mandalay Bay Events Center in Las Vegas. The LatinFest+ conference which was scheduled for April 20-23 at The Venetian will also be postponed.
Covid-19 could cause permanent shift towards home working
Covid-19 could permanently shift working patterns as companies forced to embrace remote working by the pandemic find that their employees do not want to return to the office once the closures are lifted.
LET ME CLEAR MY THROAT!
When this #Coronavirus thing is all over. And it will be over at some point. How about a novel idea. WHY DON’T WE BRING BACK THE F****** #CUBICLE!
You and Your Home Office – How to Nail your Job Interviews During the Corona Virus
While we’re not sure what the next thirty to sixty days are going to bring, one thing is certain- how we work just went virtual. Most of us are working remotely and not going into the office to work for at least the next 2 weeks. Job interviews can and will still occur.
COVID-19: The Unexpected Catalyst for Tech Adoption
Challenges arising from the spread of the new coronavirus (COVID-19) are likely to accelerate the use of existing and new technologies and tools as consumers go into lockdowns, millions are forced to work from home and digital connectivity takes even more of a hold on everyday habits.
Will the demise of TV force advertisers to measure effectiveness?
For the vast majority of brands growing market share requires growing penetration which, in turn, requires reaching and influencing a wider audience. Until now, TV has been the primary reach medium, but with the advent of online video and ad-free streaming from the likes of Netflix, Amazon and Disney the supremacy of TV is weakening. by Nigel Hollis
Content Marketing imperative grows in face of Industry & Customer event cancellations
With major trade shows, industry gatherings and customer events cancelled around the world, digital marketing content must play an even bigger role in demand generation. Yet, many marketing organizations lack the necessary capabilities and processes to keep pace with a growing content marketing imperative, according to new strategic report from the CMO Council.
Cannes Lions postponed
Cannes Lions announces hat the annual Festival of Creativity will not take place in June as previously planned. We are now engaging our contingency plans for the previously published October dates.
What You Need to Know About Generation Alpha
Members of generation Alpha (people born in 2010 until the mid-2020s as ending birth years) are used to getting information fast and easily — which can be challenging for companies to keep up. Most of this is done through AI-powered technology, such as Alexa or other voice marketing technologies.
Staying PUT: Consumers Forced Indoors During Crisis Spend More Time On Media
Regardless of whether you call it social distancing, quarantining or retreating to a safe place, heading home amid concerns about the novel coronavirus (COVID-19) is bound to affect media consumption habits. In fact, staying put in our homes can lead to almost a 60% increase in the amount of content we watch in some cases and potentially more depending on the reasons. Considering that consumers around the globe are already leaning into the growing array of content options and channels, a 60% increase is significant.
COVID-19: Impact on CPG and Retail [REPORT]
The coronavirus is top of mind for all right now, and understandably so. There remain a lot of unanswered questions about how bad things may get and how long it will take for them to resolve.
COVID-19 and the Hispanic Community: 6 Important Considerations
The U.S. Hispanic community faces enormous health disparities, from a lack of health insurance to a lack of trust in the healthcare system and much more. Today, given the unforeseen and unprecedented impact of the COVID-19 pandemic, the Hispanic community more than ever needs the support of organizations and brands, big and small, as we all continue to navigate the burgeoning COVID-19 crisis.
Media Economy: How Far Down is Down? [Hispanic Media Flat]
On March 9, The Myers Report predicted a potential $1 billion to $3 billion loss in advertising spending in 2020 and an additional $1 billion to $3 billion in 2021 due to coronavirus (COVID-19) realities. We projected total marketing communications budgets could decline by $3 billion to $11 billion in each year. Based on the actions of the past week, we now believe the most likely budget reductions will be closer to last week’s worse-case scenario.
2020 Media and Entertainment Industry Outlook [REPORT]
As the streaming wars intensify, can consumers expect to see more diverse on-demand options in the year ahead? Kevin Westcott, Deloitte’s US leader of telecommunications, media, and entertainment, explores the biggest media trends for 2020—from content re-aggregation and ad-supported video to esports and 5G.
How to lead a team who is suddenly working from home [MUST READ]
The professional impact of keeping a healthy distance (and tips for remote team meetings via video). As Coronavirus continues to spread globally, millions are joining an impromptu remote workforce overnight. It’s more important than ever to know how to communicate effectively when working from home. By Leah Bonvissuto