Agency

As the streaming wars intensify, can consumers expect to see more diverse on-demand options in the year ahead? Kevin Westcott, Deloitte’s US leader of telecommunications, media, and entertainment, explores the biggest media trends for 2020—from content re-aggregation and ad-supported video to esports and 5G.

In a dynamic environment, every organization must realign its operating model. Consumer-packaged-goods players are no exception. But what’s the secret to a successful transformation? Here are six ideas.

The good news about working remotely is that you can still do so while self-isolated after a skiing trip in the Italian Dolomites. However, unlike humans, brands cannot isolate themselves so easily. With the full effects of the COVID-19 outbreak still to be realised what can management and marketers do to ensure the continued health of their brands?  by Nigel Hollis

It’s no secret that the video device landscape is fragmented. In fact, the average U.S. home owns over 10 connected devices. Understanding the nuances is key for advertisers looking to reach receptive audiences and better inform their future planning efforts. “The Anatomy of a Video Experience,” a study conducted by MAGNA, IPG Media Lab and Vevo, explores the many ways consumers view video across devices, and what motivates their viewing habits.

The professional impact of keeping a healthy distance (and tips for remote team meetings via video).  As Coronavirus continues to spread globally, millions are joining an impromptu remote workforce overnight. It’s more important than ever to know how to communicate effectively when working from home.  By Leah Bonvissuto

The media & entertainment industry ranked first for the third year in a row in MBLM’s Brand Intimacy 2020 Study, which is the largest study of brands based on emotions.

Latinos are the entrepreneurial engine of the U.S. economy. Latinas are starting more businesses than any other ethnic cohort and the trend isn’t slowing down. Yet, despite this staggering growth, minority-owned businesses, in general, struggle to scale.

As uncertainty over coronavirus continues to grow, consumers are becoming more cautious about shopping in public places and are utilizing online shopping as a means of getting necessities.

Given member interest resulting from coverage in the advertising/marketing trade press regarding changes in payment terms being implemented by a handful of companies to some suppliers, ANA initiated research to determine if such changes were isolated examples or reflective of a broader trend. The answer is clear: payment term changes, notably extended terms, are reflective of a broader trend. The services noted most for extended payment terms are agency fees, research, and production. The majority of respondents who have extended their payment terms have done so to derive better cash flow.

Type the phrase “Can I get Coronavirus from… ” into a search engine and the window will auto-complete your question with an array of options ranging from the straightforward to the seemingly ridiculous. In the current environment, where facts can be fluid and there is an expanding list of information sources that consumers turn to, there’s bound to be uncertainty and uncertain behavior associated with this global health emergency.

Just-released research from GfK shows that nearly all (92%) Americans are aware of the novel Coronavirus (also known as Covid-19). Among those who are aware, 69% (equivalent to 64% of all Americans) are at least somewhat concerned about the illness’s potential impact on themselves or their familie

Univision Communications Inc. announced its appointment of Ron Estrada as Senior Vice President, Head of Government Relations and Corporate Social Responsibility, following the departure of Jessica Herrera-Flanigan, who has been leading those efforts for the company.

In an effort to build additional value and focus on making agencies matter, the American Association of Advertising Agencies (4A’s), a membership-based U.S. trade association for the advertising and marketing communications industry, recently hired Donna Tobin as Executive Vice President, Marketing, Communications, Events & Partnerships for the organization. Additionally, The Sway Effect has been named public relations AOR after an internal review.

Advertising has never been a particularly admired profession. Indeed, some would say it isn’t a profession at all. We’re not doctors or teachers; we’re not even lawyers or accountants. We don’t make or do anything of any great practical use to humanity. We help people sell stuff.

“Ideas and numbers” have always had an uneasy alliance in marketing. To creative directors, designers, and copywriters, creativity is an instinctual process of building emotional bonds with consumers. Bring in too much quantitative analysis and the magic dies.

As technology consumers we make tradeoffs.

Combate Americas has begun scaling its digital audience and monetizing its various platforms.  To help lead the effort, the sports league has engaged full-service, cross-cultural agency Pinta.

What does “modern marketing” mean to you? We can all probably think of a clever digital campaign, an innovative app, or some inspired creative work shared across multiple channels.

I am constantly amazed by the way people make assumptions based on data. In response to learning that people only watch online ads for an average of a few seconds what is the typical response? Make shorter ads. Maybe instead advertisers ought to invest more time and effort into creating better ads?  by Nigel Hollis

Marketing’s big opportunity is here. CEOs are turning to marketing to drive their company’s growth agenda, and they’re giving CMOs the runway and support to do so.