Agency

Rafael Eli is familiar to those within the Hispanic television, digital, print and radio communities and has been the behind-the-scenes co-producer of the annual Hispanic Television Summit for the past 18 years. The summit is presented annually by Future’s television industry magazines, Broadcasting & Cable and Multichannel News.  Eli often influenced the selection of the Summit’s award recipients, notably Hispanic TV talent and celebrities with whom he had a personal relationship including talk-show host Cristina Saralegui, sportscaster Andrés Cantor, news anchors Jose Diaz Balart, and Jorge Ramos to name a few.    

To my dear Amigo, Compadre, Hermano – Rafael Eli, we at HispanicAd and our families do not have the words to express our gratitude and respect to you for the unique relationship and the bonds that united us for so many years.

Our conversations and emotions about literature, art, cinema, business, innovation, relationships, love and the future we both worked towards ensuring that the US Hispanic and Multicultural communities are respected and looked upon as socially, politically and economical viable will be missed.  They filled my days and nights, waiting for our next discussion.

After our conversations, for hours my house and office would be abuzz after the loud discussions, the laughs and insights brought forth by our typical Latino to Latino conversations, they were highlights for many of our dinner conversations.  You brought your “Jibaro y Guajiro” points of view along with my “Jibaro, Guajiro y Gaucho” views.  ¡Que mezcla!

I remmember as if it were yesterday on the corner of Lexington Ave and 42nd Street in NYC in 1999, you were the first person I mentioned that we were going to launch HispanicAd to serve the US Hispanic advertising, marketing, media, public relations and research executive Industry.  You said, ¡Pa’ Lante, ni un paso para atraz! 

People say that you are lucky if you have one true friend, I count you as one of mine.

Gene Bryan

Fortes en Fide

Rafael Eli passed away peacefully just before 6 a.m.ET this morning from COVID pneumonia.

For multicultural marketers, the need for real-time research and insights about COVID-19 and multicultural consumers is paramount.  By understanding the impact of Coronavirus on multicultural consumers, brands will be best positioned to formulate and execute plans to address this impact and build long-term, mutually beneficial relationships with multicultural segments who will be critical growth drivers across industries.

More than 200 sellers shared current insights and their future predictions on the impact of the Coronavirus pandemic on advertising revenue. They give perspectives on what sellers find most challenging to their operations and what they want buyers to know.

An in-depth guide to measuring the relationship between ad exposure and business outcomes

As the spread of COVID-19 upends work, classes and even doctor appointments across the country, a majority of Americans are turning to digital means to stay connected and track information about the outbreak.

The unfolding public-health and possible economic disaster of the pandemic will disproportionately affect black Americans—unless stakeholders respond immediately.

Last year, the two launched a startup, a marketing and media content consulting practice called New Majority Ready, LLC. The company cites statistics saying over 53% of the U.S. population under 50 lives in a multicultural or blended household. By Court Stroud

Purpose-driven campaigns, creative expressions, and the creative industry as a whole have the unlimited potential to inspire action and progress towards advancing a better world. Join us how we learn from leading creative Luis Miguel Messianu, Creative Chairman, Chief Executive Officer of Alma some best practices and the role of creativity as a force for good, particularly during this global pandemic.

During this time of uncertainty due to the COVID-19 pandemic, Grammy Award Winner, Pitbull has risen to action by creating a genuinely encouraging message of hope and faith, designed to invoke a sense of positivity and strength in people of all ages. “I Believe That We Will Win (World Anthem)” is a song of much-needed inspiration for humanity!

Technology will lead to dramatic changes in the agency model, but experts say the effects could be good for clients and agencies alike

Miami based Boden, launched the COVID-19 Hispanic Public Relations Resource, an online guide that helps brands connect with and support the Hispanic community.

LERMA, a Dallas-based creative agency, has released a report which includes recent research findings from several sources, including Russell Research.

NCSolutions (NCS) released new data showing average household grocery spend has fallen since the COVID-19 Extreme Buying peak but still remains elevated at 23% higher than pre-pandemic levels. This marked shift—coupled with a return to a grocery basket mix reminiscent of pre-COVID-19 shopping patterns—indicates consumers have entered a new purchasing stage: Home-Confined Buying.

The latest information from Comscore shows that television viewing continues to rise as millions of Americans enter a new month remaining mostly indoors to comply with public health measures.

More than 90 percent of respondents to a new ANA survey indicated they have adjusted their creative marketing messaging since mid-March, when COVID-19 was declared a pandemic by the World Health Organization.

Listos California and Univision issued the following statements upon releasing a series of ads across Univision platforms urging California’s vast Spanish-speaking community to #StayHomeSaveLives.

Music, one of the most prolific forms of cultural expression, influences consumer behavior and brand affinity. In this week’s episode, Nidia Serrano, Audience Marketing Director at Pandora, discusses how cultural cues impact trends in music marketing research, and how advertisers can use those insights to create relevant content for multicultural audiences.

Faced with the realities of the COVID-19 pandemic, those of us working in market research are feeling the same uncertainty as everyone else. And yet market research professionals have an important role to play, by putting their management teams in touch with customers and offering sound, evidence-based advice.  by Nigel Hollis