Agency

According to the official U.S. Census Bureau’s projections, next year, 2020, will be the year when the majority of our country’s population of 17-years-olds and under will come from a minority background, most of them from a Latino, African-American or Asian-American ethnicity.  By Isaac Mizrahi – Co-President of ALMA

The U.S. Multicultural Media Forecast 2019 is a new study conducted by PQ Media on behalf of ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) that identifies a clear opportunity for more marketers to engage multicultural consumers to drive business growth. The following provides ten interesting insights from the study.  By Bill Duggan

Driven by gains in education and greater access to financial resources, the estimated buying power of US Hispanics is poised for growth. But Hispanic consumers and their shopping habits are often misunderstood or overlooked by marketers.  US Hispanics are digitally driven shoppers. We forecast that 68.6% of US Hispanics ages 14 and older will make at least one digital purchase in 2019—just slightly lower than the figure for the total population, 71.5%.

This title sums up the premise of a talk held by WARC at Cannes Lions 2019. The talk was given by Martin Weigel from W+K Amsterdam and Rob Campbell from R/GA London who promoted chaos as an enabler of creativity.  by Nigel Hollis

Chief marketing officers have arguably the toughest job in the C-suite. They need to stay abreast of consumer trends and evolving expectations, advances in technology, and the latest innovations — all while being the voice of the customer to ensure experience is the organization’s top priority.  It can be hard to keep up.

As I sat patiently through another irrelevant YouTube ad recently, I reflected on why so many ads fail to grab my attention or create a lasting impression. But in a world where marketers can create content for a few thousand dollars and ‘noise’ supersedes quality, why should they exercise caution? Everyone else is doing it so why shouldn’t they?  by Hannah Nicholl

With all of the attention paid to online beauty influencers, beauty brands may be missing out on a key target: mothers.

Forty percent of women do not identify “at all” with the women they see in advertising.

Chief marketing officer is not considered one of America’s most precarious jobs, but perhaps it should be.  A recent study from the executive search firm Spencer Stuart found that while the average tenure of CMOs in 2018 was 43 months, the median tenure was only 27.5 months in 2018, down from 31 months in 2017, The Wall Street Journal reports.

It takes a concerted effort to develop a successful integrated marketing campaign. Every channel plays its part in driving consumers toward making a purchase and beyond. A campaign’s performance ultimately comes down to nailing the right time and place to deliver it.

As Women’s Equality Day is celebrated across the U.S. commemorating the 19th Amendment to the Constitution, a survey finds a notable gender gap among recent college graduates entering the workforce. The survey, conducted as part of the Cengage Student Opportunity Index, shows that while recent college graduates feel good about their job prospects, women are much less confident than men when it comes to salary expectations.  Women are also significantly less optimistic than men about the country’s economic outlook, with a majority reporting they feel the country is on the wrong trac

Anyone operating in the U.S. consumer packaged goods market (CPG) knows that it’s rare to see a product come along that delivers—or has the potential to deliver—massive growth at scale. The budding cannabis market in the U.S. has the potential to be a golden opportunity for traditional consumer brands and retailers.  Within the U.S. states where cannabis sales have been legalized, cannabis and cannabidiol (CBD) from hemp generated $8 billion in 2018. However, a large portion of cannabis products remain illegal under U.S. federal law.

Consumption of long-form premium content has undergone a massive transformation in the digital age. Technology has given consumers the ability to watch what they want, where they want, whenever they want. Simultaneously, advertising technology has also allowed marketers to identify, target, and surround their audiences in these digital-first environments.

So many tools to choose from and lots of differing approaches from vendors interpreting your objective as a nail, or a bolt, or a screw. There’s often good reason to believe it could be all of them, but we rarely have enough time or budget or patience to make use of every tool available. So, the skilled research “craftsperson” learns to pick and choose the best combinations of tools that can efficiently, cost-effectively and uniquely address the most pressing marketing research questions.

As privacy concerns continue to rise, you’d think consumers would be dubious about sharing their data. But according to a number of surveys on the topic, that’s not necessarily the case—especially if they get some value out of it.

Telemundo will present the 5th annual “Latin American Music Awards” (Latin AMAs) live from the prestigious Dolby Theatre in Hollywood, California, on Thursday October 17, 2019 at 8pm/7c, preceded by a one-hour red carpet pre-show “La Alfombra de Latin AMAs” at 7pm/6c.

Ask “What’s visual search?” and the average shopper will likely respond with a puzzled look. But mention Google Lens, Amazon StyleSnap or Pinterest Lens — especially to young consumers — and the response is liable to be recognition and enthusiasm.  By Court Stroud.

According to Nielsen’s National Television Household Universe Estimates, there are 120.6 million TV homes in the U.S. for the 2019-20 TV season.

The ANA (Association of National Advertisers) announced it is relaunching the ANA Nonprofit Federation to provide tools, guidance, and insights that will accelerate and reenergize nonprofit fundraising efforts.

Grupo Rodilla has selected Zubi as its Advertising Agency of Record supporting its launch in the US market.