Agency

Grupo Rodilla has selected Zubi as its Advertising Agency of Record supporting its launch in the US market.

The consumer packaged goods (CPG) industry spends billions of dollars on traditional advertising such as TV, out-of-home (OOH) and print. But digital advertising is changing the way CPG brands market their products.

ReVOLVER is the home of audio shows from top-tier Hispanic talent like Access Hollywood TV host Mario Lopez, 13-time Emmy Award-winning Univision journalist Teresa Rodríguez and popular national network radio disc jockey Eddie “Piolín” Sotelo.  By Court Stroud

Measuring attribution and return on investment remains a key challenge when marketing with influencers—which means that it can be hard to quantify the merits of utilizing them. But neuroscience research from the UK, showing cognitive responses to traditional marketing vs. influencer posts, may provide some answers.

New research from global staffing firm Robert Half shows 81% of employers are concerned about holding on to top talent, with 1 in 3 being very concerned — and with good reason. A separate survey revealed 43% of professionals plan to look for a new job in the next 12 months.

Currently, more than 64 million Hispanics live in the United States, making this group the second fastest-growing population segment since 2000, with 83% growth.

In the latest edition of its annual report, the Selig Center for Economic Growth at the University of Georgia’s business school pegged total buying power of the US Hispanic population at $1.539 trillion in 2018. Having added more than $500 billion since 2010, this figure is expected to grow nearly $400 billion more by 2023.

A combination of the emergence of big data, artificial intelligence and influential voices, such as Byron Sharp, calling for more scientific rigour have promoted the use of data to support marketing decision-making. But if the industry is to progress we need more than just data. We need understanding.  by Josh Samuel – Kantar / Global Head of Innovations

With over 15,000 local broadcast radio stations, no other medium informs, entertains or engages better than radio.  Rooted in the community where listeners live, work, go to school or just go about their day, radio connects.  By Annette Malave, SVP/Insights, RAB

By the year 2020, gen Z will account for 33 percent of the global population. Moreover, they already account for between $29 billion and $143 billion in consumer spending. It can be easy for marketers to assume they should be treating this burgeoning consumer group the same way they’ve treated millennials. However, early research is showing there are some key differences between the two demographics. In this presentation, we’ll cover four things your brand can do to position itself in the good graces of gen Z consumers.

Despite strong results being realized by brands from location targeting advertising, nearly two-thirds of spend is still being wasted because of poor quality data and mistargeted location impressions.

Currently, more than 19 million Non-Hispanic Asian & Pacific Islanders live in the United States, making this group the fastest-growing population segment since 2000, with 84% growth.

America is responsible for nearly half (48%) of the world’s advertising spending. This is followed the closest by measured nations in Europe, which represent 30% of ad spending. Together, these two regions account for nearly 80% of Nielsen-estimated global advertising budget and are driving the most annual growth in these investments. You’d expect this wide reach to result in consumers addicted to the new products that surround them. But interestingly enough, compared to the rest of the world, consumers in these two regions are the least open to trying new things.

The real incomes of about two-thirds of households in 25 advanced economies were flat or fell between 2005 and 2014. Without action, this phenomenon could have corrosive economic and social consequences.

The Census Business Builder (CBB) is a suite of services that provide selected demographic and economic data from the Census Bureau tailored to specific types of users in a simple to access and use format.

In this report, you will find an in-depth look at Hispanic-owned small businesses – where they are located, who owns them, and what and how they like to buy.

The average tenure for chief marketing officers of leading U.S. consumer brand companies decreased to 43 months from 44 months, according to the 15th annual CMO tenure study by leadership consulting firm Spencer Stuart.

Research supports the fact that there is a real confidence gap between women and men but not any difference in our ability. Cornell University found in a study that we underestimate our abilities and performance while men overestimate both. They also found that the actual performance of both genders did not differ in quality or quantity.

The “opt out” revolution of high-earning women exiting the labor force to have babies, widely publicized in the early 2000s, may have been overstated.

Telemundo Global Studios (TGS) introduced the inaugural class of its innovative TGS Fellowship Program, the first-ever premier professional development project for scripted content producers in Hispanic media.