Agency

Evaluation through experiments is key to making sure the data we collect are of the highest quality and the most complete they can be.

Chemistry has acquired a significant stake in Miami based Pinta.  The combined entity will have primary offices in Atlanta, Miami, and Pittsburgh, in addition to satellite offices in New York , San Francisco and Nashvill

Horizon Media Inc. has teamed up with the hip-hop star Pitbull to start a multicultural marketing agency called 305 Worldwide, part of a plan to invest in creative production and full-service marketing capabilities.

Emotions may seem complicated, but by better understanding their value and function we can learn how to harness their power to enhance relationships and improve well-being.

According to a story in the Wall Street Journal, the Justice Department (DOJ) and Federal Trade Commission (FTC) have settled their turf war and initiated an antitrust review into companies in e-commerce, online retail and search.  The purpose of the probe is to examine whether or not companies such as Amazon, Apple, Facebook or Google’s parent, Alphabet, have unfairly stifled competition and innovation and, therefore, negatively impacted consumers.

Did you know that 29.1% of the total U.S. population – about 94.7 million people – lived in coastline counties in 2017? That’s a 15.3% growth since 2000.

The initial product offering, dubbed “E-Plus”, is specifically designed to improve measurement accuracy in large multi-cultural radio markets.

Influencer marketing stands at a crossroads. Influencer scandals, the introduction and growing acceptance of fakeness and overall low quality of influencers themselves have all contributed to a declining relevance among consumers. Despite the canary in the digital coal mine, brands continue to increase their influencer marketing budgets and employ more digital tools in an attempt to connect with consumers and drive engagement.

Here is the simple truth about customer experience: it’s complicated. And we all know how much people hate complexity. That is why a measure like NPS has become so popular. One number, that’s the answer…except when it is not.  by Nigel Hollis

Different segments of advertisers increase spending on digital media at different rates.  “Digital endemics” are likely responsible for the bulk of the industry’s recent growth. Global advertising spend has generally expanded in line with the global economy, with a disproportionate share of growth benefitting digital advertising.

The pioneering search-consultancy Roth Ryan Hayes uses a variety of shortcuts to help bring marketers and agencies together. However, some techniques work better than others.

By Gonzalo López Martí – Creative director, etc. / LMMiami.com

• When the Winkelvoss twins, Cameron and Tyler, sued their ex Harvard chum Mark Zuckerberg under the accusation that he had stolen their idea for a social media platform, Mark’s answer was a smart one: social networks already existed.
• MySpace, Friendster and other now defunct companies were launched several years before Facebook.
• All Zucks did was improve something that’d already shown potential.

I recently had the opportunity to interview Chris Shumaker, former CMO of the Martin Agency, FCB Worldwide, Publicis USA, and Grey NA. Chris has a wealth of knowledge about the RFP and RFI process, which he’s generously shared with us here.  by Mark Duval – The Duval Partnership

Marketers like to try new things. One of the reasons many of us got into this profession is the ever-changing nature of it and the fact that there is always innovation: new channels, tools, tactics and technology to learn and master.

In today’s “quantum age of marketing,” the advances of technology are rapidly evolving, impacting every area of our lives at a rate never before seen in human history.

Produced jointly by GfK and the National Retail Federation, the white paper, “Decoding the Personalization Paradox,” helps retailers and brands apply personalization at scale. Download the report to learn more about consumers’ needs, desires and concerns about targeting and personalization and how marketers can use this information to guide smarter decision-making as they ramp up one-to-one marketing.

Relationships with agency partners can be complex. Marketers are not just buying widgets — they have a unique and constantly evolving need to build brands and communicate messages to an intended target audience. Agency partners must be able to adapt to meet those shifting needs while delivering a constant level of quality and service.

Despite the growing popularity of connected devices in the home, including smart devices, streaming media players, and smart TVs, a new report from The NPD Group reveals that 31 percent of U.S. households do not currently have a broadband connection (25Mbps per second download speed or greater). This equates to roughly 100 million consumers, totaling nearly one-third of the U.S. population, and the vast majority of these consumers are in rural markets.

A new nationwide survey on race and the future of work commissioned by the Joint Center for Political and Economic Studies finds a significant majority of Americans support free college or training, with African Americans ranking highest (85 percent) of any racial group.

This report details additional foundational research on modeling and segmentation conducted in support of the 2020 Census Integrated Partnership and Communications Program. Modeling efforts offer predictions of Census tract overall self-response rates, proportion of self-response on the internet, and timing of response.