Agency

In this episode of the McKinsey Podcast, Simon London speaks with McKinsey senior expert Biljana Cvetanovski and partner Jason Heller about the next chapter of marketing, which is focused on digital—across many touchpoints—and the role of the chief marketing officer (CMO) as the architect of a company’s growth engine.

In a consumer packaged goods (CPG) industry struggling to keep up with a rapidly changing marketplace, today’s food, beverage, and personal care brands are all vying for an edge — anything that’ll give them a leg up on the competition and a foot in the door with an ever-elusive consumer.

While there may be no end in sight to the insurgent brands invasion, signs of hope are on the horizon for the large, established consumer goods companies that have been battling insurgents in the war for growth.

The global data economy is multiplying exponentially as digital consumers become veritable oil wells of personal data.

The industry is at a crossroads when it comes to measurement across channels and devices, as consumers migrate to viewership on different devices and over the top (OTT) channels.

This is an industry-leading effort to create cohesive guidelines for brand safety across fraud, malware, and content adjacencies, giving marketers the tools needed for safer deployment of digital advertising, and helping brands and agencies devote less time and effort to detect, report, address, and avoid brand safety risks—and more to your core remits of performance and brand building.

The National Hispanic Public Relations Association (HPRA) is proud to recognize the Coca-Cola Company’s Chief Diversity and Inclusion Officer, Lori George Billingsley, full-service agency Pinta’s CEO Mike Valdés-Fauli, Univision’s host of Aquí y Ahora, Teresa Rodríguez and We Are All Human Foundation led by Claudia Romo-Edelman’s for their work and leadership in advancing diversity within the public relations industry and upholding journalistic integrity. This year’s awardees will be recognized alongside the top Hispanic public relations campaigns impacting an array of industry sectors.  

UniWorld Group, Inc. has announced a new executive addition. Victor Paredes has joined UWG as VP Creative Strategy.

Gender inequality is not only a pressing moral and social issue but also a critical economic challenge. If women—who account for half the world’s working-age population—do not achieve their full economic potential, the global economy will suffer.

The age of automation, and on the near horizon, artificial intelligence (AI) technologies offer new job opportunities and avenues for economic advancement, but women face new challenges overlaid on long-established ones.

As the digital economy was forming in the mid-1990s, marketers saw an opportunity to democratize e-commerce. Internet cookies were initially invented more than 20 years ago as a way for websites to anonymously keep track of a visitor’s activities and user preferences. This innovative solution meant brands didn’t need to ask consumers for the same information over and over, simplifying the experience by autosaving login credentials and allowing sites to implement shopping carts and other conveniences. These features became a major factor in the digital revolution. Then marketers improvised, and advertising technology turned the cookie into what it is today

An emerging supergroup of employees and consumers is adding intense pressure to already challenged C-suite leaders who are navigating tough economic, technological and geo-political environments — further threatening company growth, a new Accenture study finds. With nearly three-quarters of these powerful stakeholders believing they have the potential to destroy company value in the long term, the C-suite understands the need to respond.

As retail store closures continue at an alarming rate, consumer goods brands have fewer channels to sell their products outside of retail and ecommerce behemoths like Amazon, Walmart and Costco. This reality has many in the consumer goods industry looking to sidestep retail and online marketplaces altogether by selling to their customers directly.

Recently arrived immigrants have increased as a share of U.S. foreign-born populationRecently arrived U.S. immigrants are a growing part of the nation’s foreign-born population, which reached a record 44.4 million in 2017. Overall, their profile differs from immigrants who have been in the country longer.

Have you turned on the TV today? What about the radio? You’ve probably used an app on your smartphone. Maybe you bought ingredients for dinner at the store or purchased a new bottle of shampoo online.  All of these activities are simple, everyday actions. But in today’s vast, interconnected and, frequently, digital world, they’re also valuable data points.

The current state of agency-client relationships is not good, and it’s affecting your new business efforts.  by Mark Duval – The Duval Partnership

As change accelerates in the business world and technology disruption dominates, organizations need a clear strategy to create or acquire the capabilities required to keep pace and seize new opportunities. Learn how alliances can play a key role in helping organizations understand and overcome current challenges.

NBCUniversal Owned Television Stations announced that Jeffrey Stone has been named Chief Financial Officer (CFO). In this role, Stone will manage the financial operations for NBCUniversal’s division that includes 42 NBC and Telemundo owned stations, a regional news network, two multicast networks, and their subsidiary businesses.

GroupM, WPP’s media investment group, released its U.S. Media Forecast Report, detailing the growth the advertising industry experienced in 2018 and what we expect to see through the end of 2019 and 2020.  Last year, underlying growth in the U.S. advertising industry excluding political advertising was +6.0 percent. Our forecast calls for +5.8 percent in 2019 on a similar basis and +4.8 percent in 2020. This definition of advertising includes digital media, television, newspapers, magazines, radio and outdoor media.

Alma, part of the Omnicom Network, yielded exceptional results at the 50th Annual U.S. Effie Awards. The agency was named the fourth most-effective agency in the U.S. and was awarded five Effie Awards across four major clients and multiple categories, making it the most highly-awarded multicultural agency of the year.