Agency

While organic growth is crucial to a company’s survival, many executives underestimate its value. In past research, we found that fewer than 30 percent of businesses systematically scan for and evaluate new growth opportunities. The reasons for this vary from reliance on cost-cutting efforts to difficulty overcoming short-term pressures.

After delivering my take on what is requires to revitalise a brand, one of my audience asked, where should a retailer invest? In refurbishing existing, older stores, or in marketing to reach new customers? Of course, ideally one would do both, but if you do not keep your existing customers happy their defection may undermine your growth prospects anyway.  by Nigel Hollis

By Gonzalo López Martí- Creative director, etc. / LMMiami.com

• Advertising sometimes feels embarrassed about the fact that it is out to sell stuff.
• Hence sponsored content is based on the “when in Rome” premise: advertising must blend in.
• It must never look like an intrusion.

Total time spent with media has stalled in the US, with declines in time spent with TV and other traditional media being offset by increases in time spent with digital media.

The third annual Podcast Revenue Report by IAB and PwC confirms solid and increasing growth in the US podcast advertising marketplace.

The years since I left the Silicon Valley to lead a company (Geoscape) providing data, analytics, research and technology have taught me quite a few lessons. My initial focus was international — Latin America especially but also Europe and Asia — and in the early 2000’s we began to put all our energy into developing data analytics and technology platforms to facilitate use and action based on relevant data and techniques to help companies navigate the American cultural terrain. In the beginning I felt resistance on the part of marketers to embrace these analytic techniques yet over a period of time many companies embraced the approach, leading to hundreds of fruitful business relationships across industries.  By Cesar Melgoza – Founder & CEO of Geoscape

Various studies find that there is a consistent relationship between share of voice this year and market share change next year. The more a brand spends compared to its market share, the more likely it is to grow over time. But within a category some brands will fail to obey the general relationship and it is important to understand why.  by Nigel Hollis

Never in the history of marketing has so much been said about a generation as millennials. We think we know them – they are super-connected, carefree and selfcentred – and those assumptions have driven our marketing decisions for years.

The millennial Latinx woman is now fully aware of the significant and dual prejudice she faces in the workplace. We have learned that our gender and ethnicity have been used against us in business organizations and, furthermore, put us at risk of being the most underpaid employees versus both our male counterparts and female colleagues from other ethnic backgrounds.  By Carla Michelle Santiago – SVP Deputy General Manager at Edelman

More education leads to higher earnings but the gender pay gap is wider among men and women with a bachelor’s degree than among those without.

The Latino Business Action Network (LBAN) has selected 77 scaled Latina and Latino businesses from across the country as part of the next, and seventh, cohort of the Stanford Latino Entrepreneurship Initiative Education-Scaling (SLEI-Ed) Program. The figure represents an all-time high engagement number since the program’s inception in 2013.

Noticias Telemundo announced it has named veteran news executive Patsy Loris as Senior Vice President, Elections 2020 and Special Projects, effective July 29. Loris will be based in Miami and will report to Luis Fernandez, Executive Vice President of Network News at Telemundo.

The “cloud” is a technology transformation that has been spreading like wildfire throughout the consumer packaged goods (CPG) landscape for a while now—a long while. But like many modern technology advancements, the term “cloud” isn’t self-defining. So before we get into the many benefits of the cloud to your business, let’s define it.

For most us, our digital devices are always at the ready, and many are synced with one another so we can use our devices interchangeably as we navigate work, entertainment and communication.

The Story Room announced that Melisa Quiñoy, former CEO of Dallas-based Dieste Agency and Tiffany Chaplin former Digital Account Director at New York’s Merkley & Partners have joined the leadership team in newly created executive positions based in Miami.

The prestigious DMN Marketing Hall of Femme and Women to Watch program recognizes female marketers who have taken risks, pushed limits, and achieved standout success in their marketing careers.

At the end of 2017, Adobe published a report showing that almost two-thirds (62 percent) of marketers planned to take all their programmatic media buying in-house by 2022, with the remaining 38 percent planning to take some elements of programmatic under direct control in the same period. A 2018 ANA report showed a similar effect from in-housing. The ANA’s “The Continued Rise of the In-house Agency” report, which replicated and updated similar studies from 2013 and 2008, found that the number of advertisers with in-house agencies has grown substantially, standing today at 78 percent of brands, compared to 58 percent five years ago and just 42 percent a decade back. Sixty-five percent of advertisers said that the in-house agency workload had grown “substantially” in the past year.

Earlier this month, a widely publicized feud broke out between two well-known beauty influencers, Tati Westbrook and her protege James Charles. Bypassing the rather complex details, the debacle ensued after Charles posted an Instagram ad for SugarBearHair vitamins, a direct competitor of Westbrook’s Halo Beauty vitamins.

eMarketer director of sales Christine Anene and organization development director Mayte Espinal join the podcast to discuss the importance of diversity and inclusion in the workplace. Are D&I initiatives a question of good corporate citizenship, or are they also good for business? What are current trends and best practices in making offices more like the outside world? How do employees respond when companies focus on workplace health?

Last week I was in Monterrey, Mexico, invited to speak at the internal marketing conference of packaged goods company Sigma. First up on the agenda was Jonah Berger, professor at Wharton Business School and author of the book ‘Contagious’, who, not surprisingly, was talking about the power of word of mouth. He delivered a great presentation, but I had to question some of his assertions.  by Nigel Hollis