Agency

Many of us talk about change. Especially the people who work at large companies or governmental organizations. “We need to do things differently.” But what do we mean by this? It’s a very broad statement. Mostly it means that we want to work smarter, more efficient and of course: be agile.

This fall, a quarter of all US households will send their children back to class with brand new supplies, clothing, gadgets, and tech in tow, making July through September the second-biggest shopping season of the year. 2019 is no exception: This year’s back-to-school (B2S) spending is expected to reach $27.8 billio

As consumers continue to evolve their shopping behavior, redefine trends, and move their shopping activity online, the retail industry has been challenged to adjust to a landscape that’s constantly shifting. Store closures, bankruptcies, mergers, and consolidations are the new normal in today’s retail environment.

In 2018, 96% of FMCG growth took place outside hyper and supermarkets, e-commerce grew 20%, discounters have been appearing almost everywhere, and new hybrid retail formats are becoming more common place around the globe.

Sixty-three percent of Americans view disinformation—deliberately biased and misleading information—as a “major” problem in society, on par with gun violence (63%) and terrorism (66%), according to the 2019 Institute for Public Relations Disinformation in Society Report.

In 1990, a new company called General Magic spun out from Apple. It took Silicon Valley by storm as rumors spread of its secret, “next big thing” project. Four years later, the company shipped its first product: a handheld, wireless personal computer—what was essentially a smartphone, even down to the emojis, all the way back in 1994. But the mid-’90s tech landscape wasn’t ready for an innovation so far ahead of its time—after all, the average consumer didn’t even have email and certainly was not prepared for 21st-century, anytime-anywhere communication. The product flopped, and General Magic shuttered.

Despite current global economic growth, expansion and opportunity, millennials and Generation Z are expressing uneasiness and pessimism—about their careers, their lives and the world around them, according to Deloitte’s eighth annual Millennial Survey.

Stories have the power to transfer information and knowledge and create ideological frameworks that determine how we see and relate to the world around us.  Using stories to sell products and services is as old as advertising itself.  Who is telling the story and what stories are being told are a constant battle for resources and attention.  In this new frontier, brands and marketers are facing a challenging environment in which to connect with consumers. 

Women are actually the fastest growing segment of gamers (and 55 percent of League of Legends fans are women, according to MasterCard) — illustrating the opportunity in this space to empower and segment women, especially as gaming is also a gateway to sports and tech.

As businesses work to localize their marketing strategies, advances in artificial intelligence (AI) and machine translation (MT) are making it easier to customize content for multinational audiences. As a result, the language services industry—which specializes in translation and localization—is experiencing a huge digital transformation, leaving translators and other language experts increasingly anxious about the future of their profession.

The U.S. Hispanic population has grown by 83% since 2000, making it the second-fastest growth segment according to a Claritas Report, The Hispanic American Market Report. That means that almost one in five Americans are Hispanic.  By Karla Fernandez Parker – Senior Marketing Executive, Branding and Advertising

In recent years, Mexico has been decidedly progressive in its efforts to combat discrimination and hate crimes on the basis of sexual orientation and gender identity.  A recent study by political scientist Caroline Beer concludes that Mexico is more progressive than the U.S. when it comes to LGBT rights, especially in the recognition of same-sex relationships.  By David R. Morse, CEO & President of New American Dimensions, Susanna Fránek, Cultural Anthropologist, Ethnologix, and Gerardo Gallart, CEO of La Fábrica de BTL

If you’re one of those marketers who’s always relied on the 80/20 rule as a benchmark for sales success, you might want to adjust your strategy. That’s because today, more people than ever are interested in trying something they’ve never tried before.

Of all the sources for television content available today, Netflix commands the greatest share of streamed TV viewing among Latinx millennials (22-37 year-olds), according to the latest FOCUS Latino: The Media Landscape 2019 report published by Horowitz Research.

By Gonzalo López Martí – Creative director, etc. / LMMiami.com

• When I started out in this racket, mid 90s, TV reigned supreme.
• It still does to some extent.
• But the monarch is shedding its cloth

Univision Communications has confirmed that its Board of Directors is reviewing strategic options for the company.

Marketers need to keep their skills sharp and relevant in the ever-evolving digital age

Casanova//McCann announced that it was the most awarded Hispanic advertising agency at the 2019 Cannes Lions International Festival of Creativity. This is the second consecutive year that Casanova//McCann has earned this recognition.

Shrinking media budgets, aggressive growth goals and ever-complex marketing needs are causing a shift in the brand-agency relationship. In their bid for self-preservation, brands are streamlining spending and in-housing capabilities.

Successful personalization at scale requires four elements working in tandem. Here’s how marketing leaders build the operating model to make that happen.