Agency

By Gonzalo López Martí – Creative director, etc. / LMMiami.com

• Scalability is the ability and proclivity for expansion and growth of a concept, process or platform.
• Not to be confused with “excess capacity”.
• “Bandwidth” can be used as synonym in certain cases though.
• In the business world, it is the ability to streamline and systematize a process with the least possible friction.

Over the last month Univision investors lead by CEO Vince Sandusky have quietly put the company for sale hoping to receive an offer that would entice the investor group to sell the whole company.  This effort seems to have not produced any positive results or a sale.  According to the New York Post and Inside Radio, the company is using the resources of Morgan Stanley, Moelis & Co. and LionTree bank to float an auction of Univision radio, television and internet assets.

In almost every purchase, search query or product use case, consumers power an ecosystem of personal data. Of course, their digital fingerprints help shape better product, retail and media experiences, but they also shine a light on the need consumers have for enhanced levels of trust in their transactions—trust in advertising, trust in pricing, trust in brand claims…the list goes on.

At a time when brands have access to so much data, trying to understand who their customers are and their buying preferences, these companies are finding it increasingly important to use that data to create a variety of messaging that a diverse population of people can relate to.

Straddling adolescence and adulthood, Gen Z is at a turning point. The oldest members of Gen Z have already graduated college and are now in their early 20s. Considered a thrifty generation, Gen Z has posed a challenge to key general merchandise industries, which have struggled to drive dollar growth among this cohort over the past two years.

The direct brand economy has created an unprecedented opportunity for women to start companies and to do what they could only have previously dreamed of doing before. More women are becoming entrepreneurs, more women are building companies and more women are becoming successful with their own direct brands.

Evaluation through experiments is key to making sure the data we collect are of the highest quality and the most complete they can be.

Chemistry has acquired a significant stake in Miami based Pinta.  The combined entity will have primary offices in Atlanta, Miami, and Pittsburgh, in addition to satellite offices in New York , San Francisco and Nashvill

Horizon Media Inc. has teamed up with the hip-hop star Pitbull to start a multicultural marketing agency called 305 Worldwide, part of a plan to invest in creative production and full-service marketing capabilities.

According to a story in the Wall Street Journal, the Justice Department (DOJ) and Federal Trade Commission (FTC) have settled their turf war and initiated an antitrust review into companies in e-commerce, online retail and search.  The purpose of the probe is to examine whether or not companies such as Amazon, Apple, Facebook or Google’s parent, Alphabet, have unfairly stifled competition and innovation and, therefore, negatively impacted consumers.

Emotions may seem complicated, but by better understanding their value and function we can learn how to harness their power to enhance relationships and improve well-being.

Did you know that 29.1% of the total U.S. population – about 94.7 million people – lived in coastline counties in 2017? That’s a 15.3% growth since 2000.

The initial product offering, dubbed “E-Plus”, is specifically designed to improve measurement accuracy in large multi-cultural radio markets.

Influencer marketing stands at a crossroads. Influencer scandals, the introduction and growing acceptance of fakeness and overall low quality of influencers themselves have all contributed to a declining relevance among consumers. Despite the canary in the digital coal mine, brands continue to increase their influencer marketing budgets and employ more digital tools in an attempt to connect with consumers and drive engagement.

Here is the simple truth about customer experience: it’s complicated. And we all know how much people hate complexity. That is why a measure like NPS has become so popular. One number, that’s the answer…except when it is not.  by Nigel Hollis

The pioneering search-consultancy Roth Ryan Hayes uses a variety of shortcuts to help bring marketers and agencies together. However, some techniques work better than others.

Different segments of advertisers increase spending on digital media at different rates.  “Digital endemics” are likely responsible for the bulk of the industry’s recent growth. Global advertising spend has generally expanded in line with the global economy, with a disproportionate share of growth benefitting digital advertising.

By Gonzalo López Martí – Creative director, etc. / LMMiami.com

• When the Winkelvoss twins, Cameron and Tyler, sued their ex Harvard chum Mark Zuckerberg under the accusation that he had stolen their idea for a social media platform, Mark’s answer was a smart one: social networks already existed.
• MySpace, Friendster and other now defunct companies were launched several years before Facebook.
• All Zucks did was improve something that’d already shown potential.

I recently had the opportunity to interview Chris Shumaker, former CMO of the Martin Agency, FCB Worldwide, Publicis USA, and Grey NA. Chris has a wealth of knowledge about the RFP and RFI process, which he’s generously shared with us here.  by Mark Duval – The Duval Partnership

Relationships with agency partners can be complex. Marketers are not just buying widgets — they have a unique and constantly evolving need to build brands and communicate messages to an intended target audience. Agency partners must be able to adapt to meet those shifting needs while delivering a constant level of quality and service.