Agency

More than 150 years after the 13th Amendment abolished slavery in the United States, most U.S. adults say the legacy of slavery continues to have an impact on the position of black people in American society today. More than four-in-ten say the country hasn’t made enough progress toward racial equality, and there is some skepticism, particularly among blacks, that black people will ever have equal rights with whites, according to a new Pew Research Center survey.

Top policy experts and trade organizations today launched the new “Privacy for America” coalition, which will work with Congress to support enactment of groundbreaking comprehensive federal consumer data privacy and security legislation.

Mundo Hispano Digital Network announced Ken Domenech will join the company as chief financial officer effective immediately. The move is part of MHDN’s plans to continue its transformation into a diversified business, with growth fueled primarily by the success of its flagship media property, MundoHispanico.com.

AlmaTrack: the convergence of data and creative. Merging ALMA’s creative prowess with Omnicom’s Track DDB (a worldwide leader in performance marketing), AlmaTrack is a unit under ALMA that will deliver exceptionally creative direct marketing by drawing from the best of both worlds.

From a context perspective, client-agency relationships are entering a new cycle with many players on both sides misreading needs, tensions, and responsibilities. By Robert Rakowitz, Global Media Director, Mars Inc.

When the idea for a consumer packaged goods (CPG) product is born, it’s immediately assessed in terms of the consumer. Will consumers buy it? Will they buy it at a price that makes you a profit? Will they love it? Will consumers love this product so much, they tell their friends about it? Will those consumers buy and love it?

The price and promotion of a consumer packaged goods (CPG) product can make or break its success. Price can directly affect a product’s ability to sell, and at what velocity. And promotions have the ability to influence consumers’ purchasing decision in a particular moment. Combined, these two factors can significantly impact a product’s success on and off the shelves.

Our 2019 Risk in Review Study reveals six behaviors that divide risk functions into those helping their organizations take smarter risks on their digital journeys—a group we call Dynamics—and those a step or more behind: the Actives and the Beginners. The groups tell us that risk management, internal audit and compliance professionals (or, collectively risk functions)—far from stalling digital initiatives—can help their organizations meet or beat their transformation goals. Certain risk functions are there now. For others, it’s time to take action.

The New York Chapter of the Hispanic Public Relations Association (HPRA), an organization serving the Hispanic communications and public relations community in New York, is announced its Board of Directors and chapter initiatives for 2019.

Government regulation is the top obstacle threatening marketers’ data projects this year, according to a recent survey of US marketers by Winterberry Group and the Interactive Advertising Bureau (IAB).

It’s the media industry’s new favorite four-letter word:  data.  True, it has always been an important factor in how campaigns are built, executed and evaluated.  But now, thanks to myriad technological advancements, data has become the heart of all things advertising, giving life to campaigns in ways we never thought possible.

Advanced Auto Parts, Google, Match.com, Pollo Campero, Southwest Airlines and ULTA are among the brands to share their culture-driven best practices that are innovating and inspiring the marketing world at the CMC Annual Summit taking place June 10-12 at the Statler Hotel in Dallas. The summit, which brings together the best strategic and creative minds in the multicultural marketing industry, will focus on the theme Culture-Driven Marketing with thought-provoking content to arm a new generation of culture creators with proven strategies to make an impact in today’s complex marketplace.

Small and mid-sized consumer packaged goods (CPG) manufacturers come in as many different varieties as the products they make and sell. Yet one thing they all have in common is their desire to grow—their distribution, their market share, their revenues and ultimately their companies.

By Gonzalo López Martí – Creative director, etc. / LMMiami.com

• The global consulting behemoth Accenture acquired Droga5.
• Droga5, in case it doesn’t ring a bell, is a darling of the creative firmament if there ever was one, up there with Wieden & Kennedy, 72 & Sunny and a few others.

Lucha Libre AAA Worldwide, Mexico’s premier pro wrestling organization, presents one of their legendary spectacles at Madison Square Garden on September 15th, 2019.  

Univision Communications Inc. today announced that it has completed the sale of assets comprising Gizmodo Media Group (GMG) and The Onion to Great Hill Partners.

At the 2019 Annual Leadership Meeting, IAB released the second version of its Direct Brand Economy report entitled How to Build a 21st Century Brand. This study is an in-depth illustration and analysis of how direct brands are driving a tremendous transformation in the way consumer goods and services are created, marketed, and sold.

Consumer packaged goods (CPG) manufacturers that walk into retail buyer meetings fully prepared are more likely to walk out with their products on the shelf. In today’s competitive market, that means coming equipped with the right knowledge to discuss your product goals and achievements with confidence.

In recent years, much has been written about the traditional ad agency model’s shortcomings. So many articles have been published about “the death of the traditional agency,” “the agency of the future,” and the need for agencies to “evolve or die” that the inevitability of a transition has been well-established.  by Mark Duval – The Duval Partnership

MAGNA just  published  updated  estimates  and  forecasts  on  US  media  owners’  net advertising revenues (NAR). It reveals that advertising sales reached a new all-time high  in  2018,  at  $212  billion.  Advertising  spending  grew  by  almost  +10%  (+9.6% exactly),  driven by the robust economic environment and cyclical ad spend (Winter Olympics, FIFA World Cup, Midterm Elections).  It was the ninth consecutive year of growth   and   the   strongest   growth   of   the   twenty-first   century,   exceeding   the performance of 2016 (+9%).