Agency

Have you been ghosted recently? For those unfamiliar with the term, “ghosting” is the practice of suddenly cutting all ties and communication with no explanation, use of which which grew in popularity with millennials and their dating habits.

According to the research, women’s inclination to take risks declines as they become more experienced in their careers – even as their self-confidence grows. Forty-five percent of respondents with less than five years of experience say they are open to taking big risks to advance their careers, versus 37 percent with over 15 years of experience. Women of color are the biggest professional risk-takers, with 57 percent saying they are open to taking big chances versus 38 percent of white women.

American Advertising Federation’s Advertising Hall of Fame this year will inducted Hector Orci – founder and co-chairman, Orci.

February has started to creep onto my calendar, so it must be time to discuss agency new business resolutions. They may be your “New Year’s resolutions,” or they might be your annual new business goals, formal or informal. Either way, these annual new business “resolutions” are notorious for ending up on the back burner and fading away into good intentions, as we quickly fall back into familiar habits. Before that happens, I want to share a few tips that can help you set up positive, repeatable sales habits while the new year is still full of maximum possibilities.  by Mark Duval / The Duval Partnership

Data privacy battles are heating up now that a group of US senators have asked regulators to investigate how telecom firms sell people’s location data.

The trade war, to date, has been somewhat hypothetical, existing mainly in the minds of consumers as it has yet to hit our wallets tangibly. However, this may be changing in 2019 as the latest slate of tariffs is likely to affect items in grocery stores across the country. Hispanic grocery stores, however, have enjoyed a steady rise in business during 2018. So, will the impending tariffs stunt this growth?

Mobvious Media announced the appointment of George Ruiz to the position of Midwest Sales Director. In this position, Ruiz will help lead the Mobvious business in the Midwest region. Ruiz will report to Heidi Corn, Vice President of Sales.

The vast majority (91%) of marketers think they are doing a good job of portraying women as positive role models in adverts. However, a significant percentage (45%) of audiences think women are still being portrayed inappropriately according to Kantar’s newest analysis of advertising creativity and media effectiveness. The advertising industry’s failure to portray and target women well impacts the effectiveness of individual adverts and campaigns, and at a high level means male-skewed brands are missing out on an average of $9 billion in brand valuation.

Cable and satellite viewership is eroding because it is perceived as a poor value exchange according to a new study from MAGNA, the intelligence, investment and innovation unit within IPG Mediabrands and IPG Media Lab, the media futures and advisory arm of IPG Mediabrands. “Reaching the ‘Un-Reachable” debunks five commonly-held myths about those who watch little to no television, including which demographics are veering away from traditional television and why.

It’s time to eliminate three words from the marketing procurement vocabulary: “commodity,” “vendor”  and “supplier.”      

At the outset of Donald Trump’s third year in office, the public’s to-do list for the president and the 116th Congress spans domains with the economy, health care costs, education and preventing terrorism all cited as top priorities by majorities of Americans.

ThinkNow released the results of its sixth annual ThinkNow Pulse™ 2019 Total Market Consumer Sentiment Report and found vastly divergent views on the economy based on ethnicity and race.

Chapter Four:  Asian American – In American popular culture, the image of the Asian has run the gamut, from exotic orientalism to turn of the century fears of the Yellow Peril; from the sexually emasculated Chinese laundryman to the lascivious and predatory Chinatown shopkeeper; from the Viet Cong to the Japanese corporate samurai. Frank H. Wu writes in his book, Yellow: Race in America Beyond Black and White (Basic Books, 2002), that growing up Asian in America carried with it a bundle of stereotypes, some friendly, some benign, and some outright harmful. In the eyes of white America, because of his race, he could find himself converted into any one of dozens of images attributed to Asians.  By David Morse / New America Dimensions

Last week I took part in a roundtable with some of our clients in Poland. The conversation, led by Pavel Ciacek ranged from the big picture to the specific, but when it came to making data more meaningful three things stood out.  by Nigel Hollis

By Gonzalo López Martí – Creative director, etc./LMMiami.com

• The prophecy Jorge Luis Borges masterfully enunciated in his short story El Aleph (Buenos Aires, 1945) pretty much has come true: there’s a window into pretty much the entirety of humankind’s body of knowledge & perception.
• The internet.
• And social media, which are increasingly one and the same.
• In Borges’s imagination, however, the window was a peephole affixed to a wall at some dude’s basement.

New England-based multidisciplinary brand culture and communications firm (add)ventures announced the exciting purchase of its new headquarters at 20 Risho Avenue in East Providence. This follows the relocation and expansion of its Miami Latin America gateway from Coconut Grove to the burgeoning Arts and Entertainment District in Greater Downtown Miami.

Lina Baena, Group Vice-President of Public Relations at CCOMGROUP, has been named One of the Top Women in Public Relations by PR News.

The U.S. Census Bureau released results from the 2020 Census Barriers, Attitudes and Motivators Study (CBAMS). The national survey and series of focus groups were designed to better understand the nation’s attitudes toward the 2020 Census, potential barriers that may inhibit participation, and possible motivators of responding.

This year, chief executives tell a different story. Trade conflicts, political upset, and a projected slowdown in global economic growth have increased uncertainty and decreased confidence in revenue prospects. Explore the strategies organisations are using to navigate this new environment.

In an era of rapid technological change, digital identification provides a significant opportunity for value creation for individuals and institutions.