Agency

The report, “The Cut – Exploring Financial Wellness Within Diverse Populations,” is based on a survey of more than 3,000 U.S. adults and examines the financial lives of a diverse group of Americans: women, black Americans, Latino Americans, Asian Americans, caregivers, and the LGBTQ community.

In a world where the pace of change is accelerating, the drivers of change are varied and diverse across regions and marketers, as are the signals of evolving consumer behaviors. Many factors are shaping the world we live in, but which ones should businesses and organizations be focused on, and what opportunities do they present?

What if there was a proven, brand-safe video ad format that’s equally effective for targeting unique consumers and regions, or blanketing the whole country with a campaign? A medium that offers loyal, engaged audiences at competitive CPMs and the power of sight, sound, motion, and narrative?  What if marketers found out that their agencies won’t even consider it for campaigns because they can’t buy it at their preferred profit margin?

Impremedia has designated Iván Adaime as its new CEO, effective December 10th, 2018, replacing Gabriel Dantur, who will return to LA NACION, Impremedia’s parent company, where he will bring his significant expertise in digital transformation and change management.

Ntooitive announced Armando Guerrero is joining the team as Vice President of Strategic Partnerships. Guerrero will be based in Los Angeles and responsible for managing partnerships for Ntooitive’s advertising technology platforms nationwide.

A brand no longer needs, nor can embrace, all trends. It must create sub-brands specifically designed for each niche, and reach each one using algorithms. The organic food brand Mãe Terra recently bought by Unilever has been a smart move in this way.  by Anahi Lucas & Felipe Ramirez

By Gonzalo López Martí – Creative director, etc/LMMiami.com

“Never do or say anything you wouldn’t do or say in front of your kids.”

• I know, it is not 100% enforceable.
• But you get the point.

The face of America is changing and multicultural consumers are quickly becoming the majority of the expected growth in the U.S. now and in the future.

Brands that are perceived as innovative and that also provide a great experience – meeting consumers’ needs where and when they are wanted – grew the most in value in the latest BrandZ™ Top 100 Most Valuable US Brands ranking, announced by WPP and Kantar Millward Brown.

Number from Mexico continues to decline, while Central America is the only growing region

Median household income and poverty rates continue to vary across the nation’s 3,142 counties. In general, median household income is higher in urban counties than in rural areas. Likewise, poverty rates tend to be lower in urban areas than in rural areas.

Today’s shopping expectations have created new selling opportunities for businesses in the consumer-packaged goods (CPG) industry. “Consumers and businesses now expect every interaction to be shoppable–whether on the web, mobile, social, in-product or in-store,” said Brad Rencher, executive vice president and general manager of Adobe Digital Marketing.

There is huge pressure for marketers to spend more on digital: it is where customers are spending more time, it is what everyone else is doing and the convenience metrics look good. So, it is nice to find an example of a company doing its homework and bucking the trend.  by Nigel Hollis

MundoHispanico.com announced an exclusive partnership with auto expert Al Vázquez to bring the website’s visitors auto reviews and video content to facilitate their buying decisions.

Data. Data everywhere.

In the latest episode of “Behind the Numbers,” analyst Nicole Perrin joins us in the studio to discuss consumer attitudes about advertising and why so many people are resistant to ads. Who are the ad blockers, what are they actively blocking, and what could help turn them around?

Latest MAGNA Report Reveals the Ad Industry is Experiencing its Strongest Growth Since 2010. Ad Sales are Driven by Robust Economic Growth in the US and BRICs, and $6 billion of Cyclical Spend. Digital Ad Sales (+17%) Reach 50% of Total Ad Sales in the US in 2018, and Globally by 2019.

There is no doubt that the plethora of convenience metrics offered by digital media is focusing marketing attention on the here and now, often to the exception of longer-term outcomes. But there is actually no reason why digital media cannot be used for brand-building.  by Nigel Hollis

Two of advertising’s most important titans went head-to-head to debate in-housing and the future of agencies.

The site will help WWP, a charitable organization that offers a wide variety of programs, services and events for wounded U.S. veterans, to better reach Spanish-speaking veterans, donors and the U.S. Hispanic community at large.