Agency

GroupM, WPP’s media investment group, updated its 2018 and 2019 ad investment forecasts. GroupM slightly downgraded 2018 growth expectations from 4.5% to 4.3%. 2019 growth projections are also whittled from 3.9% to 3.6%, with total new investment anticipated to reach $19B instead of the $23B earlier predicted.

The article summarized Google’s annual diversity report, which specified that the company’s employee attrition rates were highest for black and Hispanic employees. Currently, Google’s Hispanic employees make up only 3.6% of the company’s US employees while Latinos represent 18% of the entire US population.  By Jose Pinero

Of the many challenges facing marketers and publishers these days, few are more critical than the need to connect with millennials, a generation now on the verge of two major milestones.

The partnerships between clients and agencies can often be fraught with opacity, distrust, and inefficiency.

By Gonzalo López Martí – Creative director, etc / LMMiami.com

• The Marriott hotel chain announced a massive breach of its databases.
• It might’ve compromised sensitive personal info of hundreds of millions of guests.
• Calling this a privacy problem is a misnomer though: it is a safety issue.
• If your wallet is stolen on the subway it is not actually a privacy breach, or is it?

Lagrant Communications has announced that Keisha N. Brown (KB) has been appointed to the position of president, a role held by the founder since its inception in 1990.

NBCUniversal Telemundo Enterprises announced the promotion of Romina Rosado to Senior Vice President, Digital Media. In addition, Borja Perez moves to the revenue monetization division as Senior Vice President, Revenue Strategy and Innovation.

Teens credit social media for helping to build stronger friendships and exposing them to a more diverse world, but they express concern that these sites lead to drama and social pressure

Your time is precious; why waste it reading something that doesn’t have value — right? For today’s post, I thought it might be helpful to share some of the sources I turn to for useful content about agency new business. I’ve rounded up fifteen examples of worthwhile posts along with a summary of why they merit a click-through. Even if you follow agency new business closely, some of these may be expected choices, but I think there are others here that will be new to you.  By Mark Duval – The Duval Partnership

MVI Marketing LLC (MVI)’s team recently completed a consumer research study asking wealthy, millennial age, Asian-American and Hispanic/Latino-American consumers about their shopping preferences and behaviors.

A report titled Respected: Perspectives of Youth on High School & Social and Emotional Learning, shows that more than three-quarters (77 percent) of recent high school students believe their schools could have done a better job of helping students develop key social and emotional learning (SEL) skills, which are particularly needed at this time of national division, rising violence, anxiety and historic levels of mistrust.

Economic, religious and political divides shape where Americans find meaning – but family, career and friendship emerge as common themes

At the November 2018 3% Conference, leaders and influencers from across the creative world came together for a week of events, discussions, and networking focused on the divergence of creativity and diversity. Sadly, that intersection is all too uncommon; for those who don’t know, the 3% Movement took its name from the percentage of creative directors that are women.

A new study, released by ID Comms in partnership with the 4A’s, reveals that US advertisers are likely failing to get the best responses from potential media agency partners due to a failure of brands sufficiently defining what they are looking for, and refusing to share details around the selection process.

Who doesn’t love the promise of “found money?” That’s the basic idea behind rebates, and it’s one reason why they can be so effective in both the B2C and B2B realms, regardless of whether the promised money is found or not.

In the latest episode of “Behind the Numbers,” eMarketer analyst Lauren Fisher is joined in the studio by digital strategist Chris Lundquist for a conversation about consumers’ view of loyalty and what the major motivators are for building that loyalty.

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I was browsing the Kantar Media’s 2018 Dimensions report (well worth a read), when I came across a section on the need to strike a better balance between short and long-term. This seems to be a topic of increasing interest to marketers, but how do you find the right balance?  by Nigel Hollis

By now, most marketers are aware of the importance of having a brand purpose — a clearly defined reason for a brand’s existence that goes beyond sales and profits, has a distinct societal benefit, and, at least in theory, provides a framework for every strategic business decision. Being purposeful has enabled brands like TOMS Shoes, Nike, Patagonia, Airbnb, and other leading brands to gain a market advantage — and oodles of positive buzz — in a business era defined by the collision of social media and social consciousness.

Luma Partners’ Terry Kawaja had quite the provoking title for his presentation at the recent Association of National Advertisers’ Masters of Marketing Conference: “Fire Your CMO.”