Agency

At the threshold of the 20th Century, a melting pot of adventurous immigrants, creative mavericks, and freedom-seeking African Americans shaped consumerism as we now know it.

Nearly seven million Latinos in the U.S. provide unpaid care to an aging or older loved one. Many Latino family caregivers see caregiving responsibilities simply as something family members do for one another, and do not seek outside help. AARP and the Ad Council offer support with a new PSA campaign, encouraging Latino caregivers nationwide to access free Care Guides, self-care tips, planning resources, legal and financial guidance, and more.

Driving community engagement forward, Kia Motors America launched a new campaign for the all-new 2019 Kia Forte with the help of the Latin Grammy award-winning, all-female Mariachi band, Flor De Toloache. The duo collaborated on a heartfelt digital series celebrating hard-working Latina business owners across the U.S.

Women’s entrepreneurship is thriving in America. According to the 2018 State of Women-Owned Business report commissioned by American Express, 1,821 women-owned businesses were launched per day over the last year, bringing the total number of women-owned firms to 12.3 million, employing over 9 million people and accounting for $1.8 trillion in revenue.

In her latest article in Marketing Week Helen Edwards declares, “Unless you’re ahead of the consumer, you can’t be ahead of the competition.” And she is absolutely right. The problem is that too many marketers seem to have defaulted to blindly following their consumers, rather than trying to stay ahead of them.  by Nigel Hollis

Who would want to be at an agency these days?  Pitch after pitch after pitch, controversy after controversy, new vendors every time you turn around, competition from (comparatively) new entrants.  It’s no life for someone after a quiet life, that’s for sure.  And now along comes a new threat: clients taking parts of the media agency role in-house, reducing their reliance on their partners and threatening agency revenue.  By Brian Jacobs

Businesses are tasking marketing pros with more responsibilities than ever before. Sales and advertising are now commonly combined with marketing as well as public relations, digital, social media and everything else in that arena. With so many demands, marketing professionals are leaping to opportunities that either match more appropriately with their exact niche or are finding they’re on a hamster wheel and are ready to have more peace with a new organization.

Non-Hispanic White Segment Decline Accelerates. Multicultural segments jumped 2.8M from 2016 to 2017 compared to a 1.8M increase from 2015 to 2016. Multicultural segments yielded 100% of the US population growth. Hispanic compromised half of the overall growth.

For years, folks in the ad industry have talked wistfully of the day when TV advertising would be bought through automated online interfaces on auction-based bid marketplaces, as search, social and digital display advertising have been bought since the middle 2000s.

Occasionally, useful metaphors present themselves in unusual places, in this case on a driving range; a place you find yourself more often when you no longer participate in new business pitches.  Of course, on a driving range it’s not possible to win.  It’s possible to construct an argument that no one wins a new business pitch either, rather than all the contenders, bar one, lose.

Marketers are drowning in information. And they often scrap excess data rather than sift through and make sense of it.

Many entrepreneurs and startup founders are used to doing everything themselves, including Public Relations, because they feel their time is better spent elsewhere. But a paper by Michelle Garrett, a PR consultant and writer at Garrett Public Relations, suggests that there are several reasons why startups should outsource their PR efforts.

Effective brand marketing increases the probability of consumers either picking a brand or paying more for a brand when it is time to buy.  But what data and analytic approaches help us to understand the influence of brand marketing on sales?  By Bill Pink / Kantar Millward Brown- Head of Brand Guidance Analytics in North America

The Greater Fort Lauderdale Chamber of Commerce recognized businesses that exceled in their fields and made strong, lasting impacts on the community.

Entravision Communications Corporation (NYSE: EVC) announced the appointment of Mark Garcia as Senior Vice President of Integrated Marketing Solutions in McAllen, TX, effective immediately

Pulpo Media, an Entravision Communications Corporation (NYSE: EVC) company, announced the appointment of Laura Willis to Vice President of Digital Sales, effective immediately.

By Gonzalo López Martí  – Creative director, etc / LMMiami.com

Psychologist Abraham Maslow (1908-1970) was a brilliant thinker, ahead of his time.

His “Hierarchy of needs”, a theory he enunciated in the 1940s -usually shown as a pyramid with various layers- must be one of the most emblematic tenets of the marketing & advertising canon.

When Unilever CMO Keith Weed announced at June’s Cannes Lions festival that the leading CPG company would no longer partner with influencers who buy followers, it was a wake-up call to the industry about the rise of fraud in the practice of influencer marketing. Defined by eMarketer as marketing that “identifies and activates individuals who can sway the brand preferences, buying decisions, and loyalty of the broader population,” in practical terms the tactic also refers to how companies compensate celebrities, social media “stars,” or industry experts to create content on behalf of brands and endorse products — typically paying them based on their follower count.

he issue of strategic and operational alignment between sales and marketing is not a new topic in the B2B realm, and most organizations agree on its importance, at least in theory. Why, then, is it so challenging to achieve that alignment in practice?

With this report, the Stanford Latino Entrepreneurship Initiative (SLEI) highlights key research findings from its third annual Survey of U.S. Latino Business Owners.