Agency

Sensis was named the 2018 Minority Marketing and Communications Firm of the Year by the U.S. Department of Commerce’s Minority Business Development Agency (MBDA).

#GuacIsBack. A statue of teen Joaquin “Guac” Oliver, one of the victims from the Marjory Stoneman Douglas school shooting earlier this year, will appear for the first time in New York City’s Times Square for his first mission: protest 3D guns.

Jose Cuervo Tradicional is celebrating its Mexican roots with an authentic Día De Muertos campaign.

Jorge Ulla, Partner and Chief Ideation Officer of d expósito & Partners, was honored in the exclusive Grand Havana Room, on Friday, October 19th in New York City, with the El Award, a recognition that celebrates the achievements of Latino men in the Tri-State area and their contribution to the community in the corporate, business, entertainment, sports and community arenas. It was created by America’s oldest Spanish newspaper, El Diario-La Prensa, part of ImpreMedia.

I am always amazed at the power of a good meme, but the idea that humans have an attention span shorter than a goldfish has had a disastrous effect on the advertising industry. Worse, it now appears that there is no real evidence to back up the original claim.  by Nigel Hollis

The latest headlines, based on the Association of National Advertisers research, notes that three out of four marketers have in-house capabilities. The same research also acknowledges that 90% of ANA members still have a relationship with an agency, proving that agencies endure as we undergo the most massive transformation the industry has ever experienced. It’s also worth pointing out that some of these respondents may work at in-house agencies-the industry should be wary of reports where respondents are rating themselves.

The landscape of advertising is constantly evolving. New technologies, Millennials, aging Baby Boomers, and shifting social climates shape and re-shape the way advertising is consumed and perceived.

Combate Americas and ACRONYM announced an innovative PSA campaign to encourage U.S. Hispanics to vote. ACRONYM is running the largest digital program focused on registering and mobilizing voters to the polls on Election Day and electing progressives to state legislative seats across the country.

Univision announced the Vota Conmigo (Vote with Me) get out the vote (GOTV) campaign as part of its Destino (Destination) 2018 election efforts to help educate the Hispanic community about where and how to vote in the upcoming midterm elections.

There’s good news for multicultural millennial men, whether they’re cord cutters, skinny bundle subscribers, mobile entertainment consumers or just guys who love action: DangerTV.com is offering more than 800 hours of free streaming danger and adventure programming from around the world along with hundreds of short form stories.

Pinta has been engaged by Remy Martin, one of the world’s most recognized spirits brands, to help with its first-ever Hispanic marketing program.

Mitsubishi Motors North America, Inc. (MMNA) announced a new Hispanic marketing campaign to support the brand’s 2019 crossover utility (CUV) family.

In the latest episode of eMarketer’s “Behind the Numbers” podcast, analyst Andrew Lipsman discusses the failure of Sears, and what its long decline says about the retail sector as a whole

Communications guru Daisy Expósito-Ulla joins the American Advertising Federation (AAF) chapter at The City College of New York for a conversation on Oct. 25 about her dynamic, high-profile career at the cross sections of marketing and social equity.

In the spirit of Hispanic Heritage Month, El Diario created the El Award, a recognition that celebrates the achievements of Latino Men in the tri state area and their contribution to our community.

By Gonzalo López Martí – Creative director, etc / LMMiami.com

• Humans have never lived for so long, yet we’ve never been so sick.
• How come?
• Lemme ‘splain.

For memorability and emotional connections, nothing beats a good story.

Throughout the history of mass consumer advertising, creative teams drove the bus while the media team played a support role. The advent of programmatic digital flipped that model on its head. Today it is the media team that leads every digital marketing effort, while the creative team has been relegated to a supporting role.

Let’s consider accuracy in agency positioning. Why is it important? How can you tell if your positioning comes across as authentic? And what does it cost you when it doesn’t ring true?  by Mark Duval / Duval Partnership

Vertical3 Media, the Miami-based digital advertising and marketing agency, announced today that it is launching a new division, Vertical3 Travel, to boost the already booming hospitality and travel sector in Miami.