Agency

Mario Xavier Carrasco, co-founder and principal of ThinkNow, a technology driven cultural insights agency, has received the 2018 Industry Change Agent of the Year award by the Next Gen Market Research Group (NGMR).

The Hispanic Information Technology Executive Council (HITEC) announced its prestigious list of the 100 most influential Hispanic leaders in technology.

From 2013 to 2018, Asian, Latino, and black audiences have been ahead of the streaming curve. The average TV viewer spends 43% of time with live TV, 35% with streamed content. With the RIAA mid-year 2018 Latin Music Revenue Report showing a surge in paid streaming formats, could the window of opportunity for new Hispanic radio entrants be closing? In this Hispanic Radio Podcast, Horowitz Associates’ Adriana Waterston tackles the topic.

How much is spent on political advertising and how big a part of the mix is digital? In the latest episode of “Behind the Numbers,” we break down the numbers and dig into questions about Facebook, the role of messaging and whether brands are being dragged into the political arena.

In today’s crowded car market, it can be difficult for auto advertisers to connect with consumers, encourage new sales—and do it all under shrinking budgets. To meet these challenges, you need the most complete understanding of how consumers shop for cars and react to automotive advertising.

What exactly separates people from machines?  Two things, actually: creativity and empathy.  No matter what gets developed in AI, these are the two elements that can keep the agency services business alive, and keep marketers busy for years to come.

Reading Joel Trethowan’s article ‘Need, culture and experience – three sides to the brand relevance triangle’  reminded me of the lengthy discussions predating the launch of BrandDynamics. The old BrandDynamics pyramid is long gone, and maybe the word “relevance” should be as well.  by Nigel Hollis

The new ad announcing the name change from MetroPCS to Metro by T-Mobile create by Richards/Lerma.

America’s multicultural audiences are on the leading edge of the tech adoption curve. From 2013 to 2018, Asian, Latino, and black audiences have been ahead of the streaming curve. The average TV viewer spends 43% of time with live TV, 35% with streamed content. Latinx, blacks, and Asians split their time almost evenly, with about four in every 10 hours spent on live, another four in 10 on streaming, and the rest on vod, dvr, or dvds.  By Adriana Waterston- Senior Vice President of Insights and Strategy at Horowitz Research

In the latest episode of “Behind the Numbers,” eMarketer’s Oscar Orozco and Corey McNair discuss how consumers engage with content while multitasking.

While many people understand that advertising is a necessary burden that comes with viewing free content, the current state of digital advertising is still annoying a lot of folks, according to several studies.

Former Televisa and Univision Chief Content officer, Isaac Lee announced the launch of Exile, a content studio built to serve the growing demand of content for Latin American and US Hispanic audiences.

The number of marketers with in-house agencies has grown substantially over the past five years among members of the ANA (Association of National Advertisers), according to a new ANA study.

The latest Getting Media Right finds that marketers globally continue to struggle to assess their marketing performance due to disconnects in strategies for reaching consumers. So why are integrated media campaigns so challenging?  by Aaron Peterson – Director, Marketing & Insights / Insights Division at Kantar

Sharing our latest work for Miller Lite: Animales Místicos. It’s an NFL partnership in celebration of Hispanic Heritage Month, and a collaboration between the multicultural specialists at ALMA and the DDB Chicago team.

  By Gonzalo López Martí – Creative director, etc    /    LMMiami.com

• Dear readers, let’s play a game: name a branded fruit outside of the bananas category
• Still thinking?

Círculo Creativo has announced that entries to the 7th USH Idea Awards are now open. Agencies will have until October 29th to submit creative pieces to the festival.

Advertisers can build more transparent, partner like relationships with their media agencies by taking four steps.

The controversial issue of transparency between brand marketers and their advertising agencies appears to be at, or very near, a tipping point — but the journey has been slow and torturous.

How marketing leaders must build the right Agency Management competencies to enable their organization to do more.