Agency

There is huge pressure for marketers to spend more on digital: it is where customers are spending more time, it is what everyone else is doing and the convenience metrics look good. So, it is nice to find an example of a company doing its homework and bucking the trend.  by Nigel Hollis

MundoHispanico.com announced an exclusive partnership with auto expert Al Vázquez to bring the website’s visitors auto reviews and video content to facilitate their buying decisions.

Data. Data everywhere.

In the latest episode of “Behind the Numbers,” analyst Nicole Perrin joins us in the studio to discuss consumer attitudes about advertising and why so many people are resistant to ads. Who are the ad blockers, what are they actively blocking, and what could help turn them around?

Latest MAGNA Report Reveals the Ad Industry is Experiencing its Strongest Growth Since 2010. Ad Sales are Driven by Robust Economic Growth in the US and BRICs, and $6 billion of Cyclical Spend. Digital Ad Sales (+17%) Reach 50% of Total Ad Sales in the US in 2018, and Globally by 2019.

There is no doubt that the plethora of convenience metrics offered by digital media is focusing marketing attention on the here and now, often to the exception of longer-term outcomes. But there is actually no reason why digital media cannot be used for brand-building.  by Nigel Hollis

Two of advertising’s most important titans went head-to-head to debate in-housing and the future of agencies.

The site will help WWP, a charitable organization that offers a wide variety of programs, services and events for wounded U.S. veterans, to better reach Spanish-speaking veterans, donors and the U.S. Hispanic community at large.

GroupM, WPP’s media investment group, updated its 2018 and 2019 ad investment forecasts. GroupM slightly downgraded 2018 growth expectations from 4.5% to 4.3%. 2019 growth projections are also whittled from 3.9% to 3.6%, with total new investment anticipated to reach $19B instead of the $23B earlier predicted.

The article summarized Google’s annual diversity report, which specified that the company’s employee attrition rates were highest for black and Hispanic employees. Currently, Google’s Hispanic employees make up only 3.6% of the company’s US employees while Latinos represent 18% of the entire US population.  By Jose Pinero

Of the many challenges facing marketers and publishers these days, few are more critical than the need to connect with millennials, a generation now on the verge of two major milestones.

The partnerships between clients and agencies can often be fraught with opacity, distrust, and inefficiency.

By Gonzalo López Martí – Creative director, etc / LMMiami.com

• The Marriott hotel chain announced a massive breach of its databases.
• It might’ve compromised sensitive personal info of hundreds of millions of guests.
• Calling this a privacy problem is a misnomer though: it is a safety issue.
• If your wallet is stolen on the subway it is not actually a privacy breach, or is it?

Lagrant Communications has announced that Keisha N. Brown (KB) has been appointed to the position of president, a role held by the founder since its inception in 1990.

NBCUniversal Telemundo Enterprises announced the promotion of Romina Rosado to Senior Vice President, Digital Media. In addition, Borja Perez moves to the revenue monetization division as Senior Vice President, Revenue Strategy and Innovation.

Teens credit social media for helping to build stronger friendships and exposing them to a more diverse world, but they express concern that these sites lead to drama and social pressure

Your time is precious; why waste it reading something that doesn’t have value — right? For today’s post, I thought it might be helpful to share some of the sources I turn to for useful content about agency new business. I’ve rounded up fifteen examples of worthwhile posts along with a summary of why they merit a click-through. Even if you follow agency new business closely, some of these may be expected choices, but I think there are others here that will be new to you.  By Mark Duval – The Duval Partnership

MVI Marketing LLC (MVI)’s team recently completed a consumer research study asking wealthy, millennial age, Asian-American and Hispanic/Latino-American consumers about their shopping preferences and behaviors.

A report titled Respected: Perspectives of Youth on High School & Social and Emotional Learning, shows that more than three-quarters (77 percent) of recent high school students believe their schools could have done a better job of helping students develop key social and emotional learning (SEL) skills, which are particularly needed at this time of national division, rising violence, anxiety and historic levels of mistrust.

Economic, religious and political divides shape where Americans find meaning – but family, career and friendship emerge as common themes