Agency

Lin-Manuel is truly emblematic of the American Express brand. He is someone deeply committed to his local communities – including Washington Heights, a neighborhood in the northernmost part of Manhattan, where he grew up and now lives with his family.  On Monday, September 17th, American Express is rolling out – this Spanish version of the ad via media such as Telemundo.

It is hardly news that women—particularly women of color—are chronically underrepresented in the US tech sector. Perhaps more alarming is that the trend is headed in the wrong direction. The percentage of computing roles women hold has largely declined in the United States over the past 25 years.

The poverty rate dropped consistently every year from 2015 to 2017 — a total of 2.5 percentage points — to a rate of 12.3 percent in 2017.

Amid concerns about automation, the need for new skills, an aging workforce and tightening labor markets, the make-or-break issue facing companies this year is the need for realignment among the C-suite to focus on business’ evolving role in society.

Univision Network will celebrate Mexican Independence directly from Mexico City, Los Angeles, and San Antonio.

Companies in Latin America will soon have access to national reputation rankings through which they will be able to measure their positioning facing different audiences, thanks to a partnership between Reputation Institute, a global consulting firm and Newlink, a collaborative consulting firm in South Florida with offices in Latin America, United States, and Europe.

Bestselling author, speaker and TV host Gaby Natale has inked a deal with PepsiCo to empower and inspire the company’s employees as part of its commitment to celebrating diversity during Hispanic Heritage Month.

At a time when gaining new customers is a critical strategy for growth, it’s important marketers understand why Hispanic consumers are a key segment looking for all kinds of product and service solutions.   Within this community, Latinas in particular have a huge influence on household purchases, so getting to know them better will be integral to developing a brand’s strategic marketing plans.

With major issues in the headlines affecting the multicultural community, there is no shortage of information sharing and social activism—both with in-person protests and social media fundraising. For example, according to the Washington Post, one in five Americans have protested in the streets or participated in political rallies since the beginning of 2016. Of those, 19 percent said they had never before joined a march or a political gathering.  By: CMC Research Chair Nancy Tellet

Fail fast has become a major catch phrase for innovation teams lately, but when put into practice, the end result is often the product of simply cutting corners.

The agency will be renamed Republica Havas and will remain headquartered in Miami, with expansion plans to other key U.S. markets including New York, Chicago and Los Angeles.

Radio is America’s top weekly reach platform, both overall and with Black and Hispanic consumers—75 million of whom tune in each week. This Audio Today report profiles those audiences, their listening preferences, technology trends, and the unique value they offer to advertisers with a “sound strategy.”

In the latest episode of “Behind the Numbers,” eMarketer’s Eric Haggstrom and Chris Bendtsen discuss how traditional media is changing. Are people spending less time watching TV? Is radio staging a comeback?

This thought was prompted by a comment made by one of our clients. Usually when we talk about the benefits of developing a strong brand we focus on its potential to amplify gains, to sell more or to price higher; but what if the greatest benefit of a strong brand is to help a business survive setbacks?  by Nigel Hollis

In the era of “fast products” and digital disruption, delivering growth requires putting in place new predictive consumer-growth capabilities, including innovation, based on speed, agility, and scale.

  By Gonzalo López Martí – Creative director, etc/LMMiami.com

• I guess everything that could be said about the Nikaepernick salvo has already been voiced, written and memed.
• Want my personal opinion?
• It was a genius marketing move.

The multiplatform initiative will highlight the impact Latinos are having on America’s economic future, social attitudes and cultural trends, while aiming to enhance the Hispanic community’s power through increased civic engagement.

The report  is an in-depth look at topics of interest for the second largest generation group in the U.S. and a major player in the marketing world.

The number of persons age 2 and older in U.S. TV Households is estimated to be 305.4 million, which represents a 0.3 % increase from last year. Increases in U.S. Hispanic, black and Asian TV households were also seen, due to estimated increases in population growth.

These days, it’s the rare CEO who doesn’t know that businesses must become analytics-driven. Many business leaders have, to their credit, been charging ahead with bold investments in analytics resources and artificial intelligence (AI). Many CEOs have dedicated a lot of their own time to implementing analytics programs, appointed chief analytics officers (CAOs) or chief data officers (CDOs), and hired all sorts of data specialists.