Agency
Hyundai Empowers Hispanic Drivers to Right-Size Their Ride in New Tucson Marketing Campaign
Hyundai and its U.S. Hispanic marketing agency, Lopez Negrete Communications, launched a new creative campaign for the enhanced 2025 Tucson SUV. The campaign is designed to empower Latino consumers across all age and demographic segments to right-size their ride without sacrificing or settling in a sea of underwhelming safe-bet alternatives. Titled “Rightsizing,” the campaign is brought to life in both Spanish and English and highlights the Tucson’s bold design, innovative technology, connectivity and safety features, that perfectly fit Hispanic lifestyles.
Eighty percent of brands have concerns about agency use of GenAI
Nearly two-thirds of brand owners (63%) are already using generative AI in their marketing strategies, according to new research from the World Federation of Advertisers (WFA) but many have serious concerns about the technology.
What Can Cannes Teach Us About the Value of Transactional Data?
We're nearly two months removed from the annual industry gathering at Cannes. While the industry news has not stopped coming, it's important to take a step back and look at what took place on the French Riviera.
Rituals unlock access to consumers’ deep emotional behaviors to support meaningful brand-building
This breakthrough research examines the role of rituals in consumers’ lives, how people participate in them and why, and explores the potential opportunities that brands can unlock: 72% of consumers surveyed incorporate brands into their rituals at least some of the time, 70% are very, or somewhat, open to adopting new rituals, and 39% feel more positively toward brands that become a part of rituals, the report finds.
Hispanic Heritage Month: A Catalyst for Unity, Cultural Pride, and a Stronger America
Now that Labor Day has passed, we are quickly approaching that very unique time of year that is Hispanic Heritage Month. Why is it unique? Let's start with the reality that, while it spans a four-week timeframe, it doesn't coincide within a month. More importantly, in recent years it has been a subject of considerable debate. By Louis Maldonado
STOP “CELEBRATING” HISPANIC HERITAGE MONTH — WE SEE RIGHT THROUGH IT!
Let’s be real: Hispanic Heritage Month is not a “campaign opportunity.” By Victor Cornejo - Host, Tell Me Más Podcast & Multicultural/Inclusive Advertising Veteran
Hispanic Heritage Month: 2024
Hispanic Heritage Month celebrates the contributions of Americans tracing their roots to Spain, Mexico, Central America, South America and the Spanish-speaking nations of the Caribbean. In 1968, Congress set aside a week for this observance and two decades later expanded it to a month stretching from September 15 to October 15. The timing is historically significant as September 15 is the anniversary of independence in Costa Rica, El Salvador, Guatemala, Honduras and Nicaragua. The designated period is also a nod to those from Mexico and Chile, which celebrate their independence September 16 and September 18, respectively.
Canela.TV celebrates Hispanic Heritage Month with ‘ORGULLO LATINO’ Line-up
Canela Media announced the details of this year’s celebration of Hispanic Heritage Month, ‘Orgullo Latino,’ featuring the best of Latino talent, athletes, and artists throughout its content verticals between September 15 and October 15. With a stellar line-up of Hispanic stars from both yesterday and today, 'Orgullo Latino' 2024 will celebrate Latinos who have shaped our culture over the years with their many profound contributions to entertainment and the arts, paving the way for present-day stars and providing inspiration for future success stories.
Telemundo’s EL PODER EN TI announces “TU TIENES EL PODER. VOTA”
Commemorating National Voter Registration Day, NBCUniversal Telemundo Enterprises announced the launch of its new civic engagement Get Out The Vote (GOTV) initiative “Tu Tienes el Poder. Vota.” Under the umbrella of the company’s award-winning community impact platform El Poder en Ti, the civic engagement program is part of Decision 2024, Telemundo’s multiplatform news and civic engagement campaign launched earlier in the year across Telemundo’s network, Telemundo Stations Group, digital platforms, and national and local partner events.
Political and Olympic Advertising Boost a Strong US Ad Market Further
Based on MAGNA’s analysis of media companies’ financial reports, total US ad revenues grew by +11.0% year-over-year in the second quarter. That was in line with first quarter, and in line with – slightly stronger – than MAGNA’s projection (+10.4%).
WITH $3.7T GDP, THE LATINO BUSINESS CASE IS A CAPITALIST AGENDA
For the seventh year, the L’Attitude conference has endeavored to showcase the Latino consumer as a domestic fiscal imperative, distancing the conference from a DE&I conversation to a dollars and cents one… as Sol Trujillo, CEO, Co-Founder of L’Attitude mantra during the conference would repeat we are “helping everybody think about how they can make more money as a capitalist” and “to go where the growth is [Latino] and invest in capital growth there”. This year the agenda endeavored in adding dimension to the value of the Latino GDP Report, $3.6 Trillion. The report states Latinos are 28.3% real GDP growth (2017-2022); with a domestic income valued at $2.8T; a $3.8T Latino Purchase Power (LPP) and projected to become the Fourth Largest economy in the world by 2029. More than 30 speakers from all industries and sectors brought the consumer consumption and lifetime value to life. By Ana Ceppi
2024 National Latino Tracking Poll to Shape Election Insights
Entravision, in partnership with AltaMed Health Services and BSP Research, announces the launch of the 2024 National Latino Tracking Poll, beginning September 11, 2024. This timely initiative will provide critical insights into the political perspectives and engagement of Latino voters as the November election approaches.
Telemundo’s “Celebrating All That We Are”
Telemundo Enterprises is at the forefront of this year’s bilingual campaign, “Celebrating All That We Are” (Celebrando Todo Lo Que Somos), a bold multi platform initiative that pays tribute to the rich and multifaceted identities of U.S. Hispanics. For the fourth year running, this campaign will unite NBCUniversal’s extensive network of channels and social media platforms, showcasing the dynamic stories and contributions of over 62 million Hispanics nationwide.
State of Spanish Language Media 2024
Spanish-language audiences demonstrate remarkable diversity in their video consumption habits and are at the forefront of tech adoption. However, these audiences also maintain strong use to traditional media, such as cable and satellite TV.
Happy HHM (or not so happy?)
I don’t know about you, but Hispanic Heritage Month is just kicking off this weekend, and I’m already overdosing on all the social media posts and shallow brand celebrations. As far as I’m concerned it feels quite token for brands to opportunistically “show up” during Hispanic Heritage Month! I’m sure this feeling is shared by my African American and Asian American friends when Black History Month or Asian American and Pacific Islander Heritage Month come around, as well as my friends in the LGBTQ+ community when all the Pride brand activations and campaigns pop up out of nowhere. By Luis Miguel Messianu. - Founder-President-Chief Creative Officer MEL
Why Hope Needs to Be Key Advertising Message This Election
Watching the various online ads and campaign videos from this year's U.S. presidential election should come with a health warning.
U.S. Latino Youth 2030 [REPORT]
The Latino Donor Collaborative (LDC), a nonprofit organization and think tank dedicated to producing research that highlights economic opportunities for growth, has released its first-ever LDC 2030 Latino Youth Report
Who is Hispanic?
So, who is considered Hispanic in the United States today? How exactly do the federal government and others count the Hispanic population? And what role does race play in deciding who counts as Hispanic?
Differences Between Poverty Measures May Reflect Differences in Housing Costs or Noncash Benefits Across States
The national official poverty rate (11.1%) was lower than the Supplemental Poverty Measure (SPM) (12.9%) in 2023, according to the U.S. Census Bureau’s report, Poverty in the United States: 2023.
Code-Switching in Marketing: Navigating Language & Culture to Connect with Diverse Audiences
In an increasingly multicultural world, code-switching has emerged as a powerful concept, not only in communication but also in marketing. Traditionally, code-switching refers to the practice of alternating between two or more languages or dialects within a conversation, often to adapt to different cultural contexts or social situations. In marketing, code-switching goes beyond just language—it involves navigating cultural nuances, values, and identity to connect with diverse audiences authentically. By Sylvia Vidal - Senior VP of Insights | Expert in Multicultural, LGBTQIA+ and U.S. Hispanic Research | Advocate for Inclusive Insights |Specialist in Latin American & Caribbean Markets | Qualitative & Quantitative Specialist
