Agency
The Ins and Outs Of Election 2024 Audience Targeting
Held during the throes of the COVID-19 pandemic, the 2020 election cycle was deemed a “digital election” as traditional campaign tactics shifted online. According to the 2020 Political Advertising Report, political digital advertising spend grew 4.6x from 2018 to 2020.
2024 sports industry outlook [REPORT]
As the global sports industry continues to navigate a period of massive transformation, our 2024 outlook explores five trends sports organizations are expected to face in the coming year. This includes the changing economics of sports, use cases for generative artificial intelligence (AI), the future of mega-events, investments in fan data, and the potential for a “new normal” in college athletics.
The Rise of AI in Agencies
When it comes to the use of generative artificial intelligence (AI) among advertising and marketing agencies, class is in session. Razorfish, which is part of Publicis Groupe, has put special emphasis on equipping its employees with generative AI skills in the past year or so. Courses are offered both in-person and online via Marcel, a customized AI platform for Publicis employees. "We've held trainings to instruct staff through workshops and lunch and learns, both virtually and in our offices, to teach our teams about the latest developments across various AI tools and use cases," says Josh Campo, CEO of Razorfish, whose clients include Church & Dwight, Dove, and Samsung. "We also continuously inform them of the latest risks and have broader guidelines on the best practices to ensure safe AI use in every circumstance."
Hispanics Consumer Confidence Stronger Heading into 2024
Hispanics are feeling more optimistic about their financial situations heading into the new year, despite facing a year of rising costs, according to a poll released by the Florida Atlantic University Business and Economic Polling Initiative (FAU BEPI).
How to Communicate Brand Purpose
While adopting a brand purpose has become an important obligation for many companies, doing so is just a first step. Communicating that purpose is equally important. For guidance on how to do so, consider four tips offered by guests of the ANA Center for Brand Purpose's Beyond Profit podcast.
“Cristina” brought back by UNIVISION for “Despierta America”
In a clever news and entertainment coup, UNIVISION executives and producers gave their staple morning show, "Despierta America," an unexpected audience hook yesterday by bringing back "Cristina" with a lot of hoopla. Cristina Saralegui was interviewed by the show hosts and journalist Maria Antonieta Collins taking advantage of the fact that the personality was celebrating her 76th birthday.
Beverage Marketer Oscar Martinez Joins The Ant Society
Oscar Martinez, a veteran beverage marketer, including stints at Diageo and Heineken USA, has joined The Ant Society agency as Principal Marketing & Innovation Consultant.
2024 Forecast Marketing: Connecting amid ever-changing times
Every year, marketing executives ask themselves: How will the employees’ work and productivity change? What are the potential new priorities and concerns that they may have? How will they adapt to their environment? To answer these questions, LLYC presents the report ‘2024 Forecast: Connecting amid ever-changing times’, which provides insights into upcoming trends and challenges impacting the marketing world.
The Top Trends Shaping the Media Industry This Year
After a whirlwind 2023, the ad world is already gearing up for what's next. From the meteoric rise of generative AI to the end of third-party cookies and a presidential election, 2024 has a lot in store. Here are a few trends that will dominate the media space in the year ahead.
Creator Marketing: Winning with Gen Z Hispanics on Social
Today more than ever, marketers recognize the power of social media and its ability to reach Gen Z audiences. But the real challenge? Creating long-lasting connections and loyalty with this young, increasingly Hispanic consumer base. By Leslie Koch, VP of Social Media at TelevisaUnivision
Maldonado and Imada Recognized in NYC
City & State Magazine/New York, the magazine – and- online multimedia news organization that covers government, policy, politics, personalities and media, is recognizing Louis Maldonado, partner at d expósito & Partners, as part of the publisher’s consistent Fifty Over 50 Icon Awards: The Age Disruptors, taking place this Monday, January 29th.
Moving Forward with Purpose: The Business Imperative for Inclusive Marketing
Highlighting exclusive research on consumer sentiment around DEIB and so-called "woke" marketing practices, Lisette Arsuaga, co-president and co-CEO at DMI Consulting and co-founder of the ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), uses a wealth of data to explain why it's in any business's best interest to lean into inclusive marketing and messaging, highlighting why failure to do so may result in slumping revenue and loss of market share.
Unleashing the Power of Latinas in 2024: A Game-Changer for Brands
As we step into 2024, it's evident that the foremost global and national organizations, from prestigious organizations such as The World Economic Forum to the Critics Choice Awards and Sundance, are taking significant strides to ensure the active inclusion of Latinos in the broader conversation. From the impactful presence of Hispanic Star at Davos to America Ferrera's deserving receipt of the SEEHer award at the Critics Choice Awards (she's also nominated for an Oscar), and the influential roles played by Monica Ramirez and Olga Segura at this year's Sundance Festival, it is Latinas who are at the forefront of this transformative movement. This pivotal shift carries profound implications for brands and businesses, as Latinas emerge as the driving force behind rapid growth in an increasingly complex marketplace. By Natalie Boden - CEO and Founder, BODEN
The new rules for successful insights teams
The world of insights is not getting any easier. Teams have to cope with increasingly complex business landscapes, evolving consumer behaviors and demands, increasing pressure on budgets, as well as working alongside more diverse teams with diverse capabilities across geographies.
Agency Searches and Reviews: What Type of Consultant Is Right for You?
As a result of that comment and queries from several marketing and procurement clients about different types of internal and external consultants to help manage the complexities and intricacies of important, high-stakes agency reviews or searches, we are outlining the differences.
THE 2024 HMC STRATEGIC EXCELLENCE AWARDS – OPEN TODAY WITH EXPANDED JURY OF SENIOR LEADERS FROM BRANDS, MEDIA HOUSES, AGENCIES & MARKET INTELLIGENCE FIRMS
Over the course of three years, the Hispanic Marketing Council (HMC) has experienced explosive year-to-year growth in entries for the HMC Strategic Excellence Awards, the only award competition of its kind recognizing strategic excellence in Hispanic marketing and advertising and cultural fluency.
One astronaut and two in advertising appear in book about Cuban women
Cuban-American Women: Making History, a book by Arnhilda Badía, a professor and former Florida State Representative, being released today, is a compilation of the lives of more than fifty Cuban-American women, among them two from the U.S. Hispanic advertising industry and an astronaut.
The Chronicle of Higher Education Announces Two Diversity in Media Scholarships for College Students
The Chronicle of Higher Education is accepting applications for two scholarships and internships for exceptional students who want to enter the journalism and media fields, the Diversity in Journalism Scholarship and the newly created Diversity in Multimedia Business Scholarship.
The 3rd Annual Mexican-American Film And Television Festival to Recognize Outstanding Mexican-American/Chicana Filmmakers
The Mexican-American Cultural Education Foundation (MACEF), a 501c3 organization, proudly announces the upcoming 3rd edition of the Mexican-American Film & Television Festival (MAFTF) slated for April 20 – 21, 2024, at the prestigious Harmony Gold Theater in Hollywood. Marking 2024 as the “Year of the Mexican-American/Chicana Filmmaker,” MAFTF will honor accomplished individuals whose groundbreaking contributions have significantly impacted the entertainment industry.
THE SUPER PARADOX
We share the exclusive column from CIRCULO CREATIVO for LatinSpots with Pablo Buffagni, President and Creative Director of BBQ Agency, and Creative Director of one of the first bilingual and bicultural commercials created by a Hispanic agency for the Super Bowl, by Conill for Toyota in 2006.
