By Gonzalo López Martí – Creative director, etc / LMMiami.com
Psychologist Abraham Maslow (1908-1970) was a brilliant thinker, ahead of his time.
His “Hierarchy of needs”, a theory he enunciated in the 1940s -usually shown as a pyramid with various layers- must be one of the most emblematic tenets of the marketing & advertising canon.
When Unilever CMO Keith Weed announced at June’s Cannes Lions festival that the leading CPG company would no longer partner with influencers who buy followers, it was a wake-up call to the industry about the rise of fraud in the practice of influencer marketing. Defined by eMarketer as marketing that “identifies and activates individuals who can sway the brand preferences, buying decisions, and loyalty of the broader population,” in practical terms the tactic also refers to how companies compensate celebrities, social media “stars,” or industry experts to create content on behalf of brands and endorse products — typically paying them based on their follower count.
he issue of strategic and operational alignment between sales and marketing is not a new topic in the B2B realm, and most organizations agree on its importance, at least in theory. Why, then, is it so challenging to achieve that alignment in practice?
With this report, the Stanford Latino Entrepreneurship Initiative (SLEI) highlights key research findings from its third annual Survey of U.S. Latino Business Owners.
Sensis was named the 2018 Minority Marketing and Communications Firm of the Year by the U.S. Department of Commerce’s Minority Business Development Agency (MBDA).
#GuacIsBack. A statue of teen Joaquin “Guac” Oliver, one of the victims from the Marjory Stoneman Douglas school shooting earlier this year, will appear for the first time in New York City’s Times Square for his first mission: protest 3D guns.
Jose Cuervo Tradicional is celebrating its Mexican roots with an authentic Día De Muertos campaign.
Jorge Ulla, Partner and Chief Ideation Officer of d expósito & Partners, was honored in the exclusive Grand Havana Room, on Friday, October 19th in New York City, with the El Award, a recognition that celebrates the achievements of Latino men in the Tri-State area and their contribution to the community in the corporate, business, entertainment, sports and community arenas. It was created by America’s oldest Spanish newspaper, El Diario-La Prensa, part of ImpreMedia.
I am always amazed at the power of a good meme, but the idea that humans have an attention span shorter than a goldfish has had a disastrous effect on the advertising industry. Worse, it now appears that there is no real evidence to back up the original claim. by Nigel Hollis
The latest headlines, based on the Association of National Advertisers research, notes that three out of four marketers have in-house capabilities. The same research also acknowledges that 90% of ANA members still have a relationship with an agency, proving that agencies endure as we undergo the most massive transformation the industry has ever experienced. It’s also worth pointing out that some of these respondents may work at in-house agencies-the industry should be wary of reports where respondents are rating themselves.
The landscape of advertising is constantly evolving. New technologies, Millennials, aging Baby Boomers, and shifting social climates shape and re-shape the way advertising is consumed and perceived.
Combate Americas and ACRONYM announced an innovative PSA campaign to encourage U.S. Hispanics to vote. ACRONYM is running the largest digital program focused on registering and mobilizing voters to the polls on Election Day and electing progressives to state legislative seats across the country.
Univision announced the Vota Conmigo (Vote with Me) get out the vote (GOTV) campaign as part of its Destino (Destination) 2018 election efforts to help educate the Hispanic community about where and how to vote in the upcoming midterm elections.
There’s good news for multicultural millennial men, whether they’re cord cutters, skinny bundle subscribers, mobile entertainment consumers or just guys who love action: DangerTV.com is offering more than 800 hours of free streaming danger and adventure programming from around the world along with hundreds of short form stories.
Pinta has been engaged by Remy Martin, one of the world’s most recognized spirits brands, to help with its first-ever Hispanic marketing program.
Mitsubishi Motors North America, Inc. (MMNA) announced a new Hispanic marketing campaign to support the brand’s 2019 crossover utility (CUV) family.
In the latest episode of eMarketer’s “Behind the Numbers” podcast, analyst Andrew Lipsman discusses the failure of Sears, and what its long decline says about the retail sector as a whole
Communications guru Daisy Expósito-Ulla joins the American Advertising Federation (AAF) chapter at The City College of New York for a conversation on Oct. 25 about her dynamic, high-profile career at the cross sections of marketing and social equity.
In the spirit of Hispanic Heritage Month, El Diario created the El Award, a recognition that celebrates the achievements of Latino Men in the tri state area and their contribution to our community.
By Gonzalo López Martí – Creative director, etc / LMMiami.com
