Agency

By Gonzalo López Martí  – Creative director, etc / LMMiami.com

• It’s a global crisis.
• Loneliness.
• Not to be confused with solitude.

The National Hispanic Public Relations Association (HPRA) is proud to recognize Ilia Calderon, co-anchor of Noticiero Univision and Jorge A. Plasencia, co-founder, chairman and CEO of Republica, as recipients of the 2018 BRAVO! Journalist and Pioneer of the Year Award, respectively.

There’s no shortage of evidence and industry opinion to suggest that digital advertising is killing the art of brand building. Whether it’s Binet and Field’s superb work for the IPA or Simon White’s article in AdAge, the consensus is clear; the expansion of digital has generated greater efficiency in sales conversion, at the expense of long-term brand growth.  by Guest Contributor Josh Samuels / Kantar Millward Brown

Whether you’re an executive at the source of product supply, in the engine room of shopper attraction, or at the point of commercial transaction, AI-enriched data analysis has now become essential to customer engagement success.  

d expósito & Partners scored a big win for both the Agency and the Hispanic advertising industry, being recognized as a finalist in the 2018 North American Effies in the Multicultural & Lifestyle Segments category.

Within and beyond the traditional brick-and-mortar store, retail is conti nuously evolving. The direct-to-consumer movement is blurring the lines between retail and brands, creating more competition but also more partnership opportunities. Now more than ever retailers and brands have to be everywhere their customers are and have to keep a close eye on where they’re headed next.

Clashing egos and feuds over the company’s future have engulfed the U.S.’s largest Spanish-language broadcasting outlet, according to The Wall Street Journal.  Is Univision, the company that Jerry Perenchio built with $400 Million and sold for $13 Billion crumbling?  By Gene Bryan / HispanicAD

A new survey data, recently released from the boutique PR firm Bospar, turned an eye on the ethics of the PR industry. The survey revealed how many PR professionals are willing to cross ethical boundaries to secure coverage. The survey zeroed in on PR professionals to determine where they draw the line between right and wrong.

As the first week of August approaches, retailers are focusing their promotions and expanding their offerings to capture the $27.5 billion families are expected to spend on new clothes, electronics, shoes and other supplies for their kids this back-to-school season. And with one in four kids belonging to Hispanic families, the U.S. Hispanic consumer is a critical driver of how families shop and spend.

After years of being in the doldrums, U.S. retail spending showed a significant uptick in the first quarter of 2018, and Hispanic communities are a key contributor, according to The NPD Group. 

According to Deadline.com, Univision is announcing layoffs this morning, the next major step in the Hispanic media giant’s complete makeover. Numbers are not specified in the company-wide memo, but a source close to the company tells Deadline 6% of jobs will be eliminated. Before the reductions, the company had a workforce of about 4,000 people, meaning the ranks of the departed will number about 250.    You can read full article and memo to Univision staff.  Source Deadline.com

Entravision Communications Corporation announced it has promoted Adam Lichtiger to Senior Vice President of Sales in Washington, D.C., effective immediately.

Republica announced the promotion of Melissa Richter Bartolini to senior vice president and chief strategy officer.

The consumer packaged goods industry is not reaping the benefits of a fairly robust economy, according to the latest IRI® Consumer Connect survey Even though 55 percent of households say their financial health is good, CPG unit sales growth is anemic and the non-food sector is struggling even more. To examine how consumers’ shopping behaviors and attitudes are affecting non-edibles, IRI also released a new report: “Where’s the Non-Food Growth?”

The household is often the central focus of ad targeting efforts for companies selling items shared by family members or products and services centered around life events. But as one-to-one audience targeting becomes more common, marketers find themselves with that household data in one bucket, and individual device data in another.

In a recent post I addressed the need to balance the need to disrupt how a brand and category are perceived in order to grow with the need to maintain consistency. While no brand should ever give up trying to find the next opportunity for disruption in this post I want to focus in on signs that indicate the need for disruption is vital not just desirable.  by Nigel Hollis

Fans and brands feeling down after the conclusion of the FIFA World Cup and seeing the hosting of the 2026 event as too far in the future have a respite in the International Champions Cup presented by Heineken.

Mitú laid off about one-third of its staff yesterday, as it shifts its emphasis from growth to profitability.  The restructuring also saw the departure of CEO Herb Scannell, a television industry veteran who once ran Nickelodeon and BBC Worldwide North America, and Mitú president and co-founder, Beatriz Acevedo.

Albert Rodriguez, COO of Spanish Broadcasting System, Inc., (SBS) was appointed to the Board of Directors of the National Association of State Latino Chambers of Commerce (NASLCC). Mr. Rodriguez has over 20 years of financial experience at the executive level in the communications, radio and television operations sectors.

  Six days after Isaac Lee resigned as Chief Content Officer of Univision Communications, the company’s Chief Revenue Officer “has decided to step down.”  By Adam Jacobson.