Agency

Podcasting continues to grow in popularity year after year in the U.S. According to Nielsen’s Fanlinks survey data, the medium saw a significant growth in engagement from 2016 to 2017. In the fall of 2016, 13 million homes identified as “avid fans” of podcasts, while by the fall of 2017, the number of homes that consider themselves “avid fans” soared to 16 million.

The National Basketball Association (NBA) announced the launch of the first Jr. NBA league in Puerto Rico.  The Jr. NBA Puerto Rico League will be comprised of 30 teams for boys (ages 14 and under) and will feature a draft event to select teams on July 27.  

This is the first release of the table package showing detailed occupation and education for people age 25 and older. The tables were created with statistics from the 2016 American Community Survey.

  Six days after Isaac Lee resigned as Chief Content Officer of Univision Communications, the company’s Chief Revenue Officer “has decided to step down.”  By Adam Jacobson.

An overt degree of speculation surrounds the future state of our industry. To me, what’s coming is not such a mystery. The future of marketing and advertising will be increasingly personalized, tech-enabled and data-enhanced. Consumers will continue to choose what they consume and brands will continue to try and influence what consumers choose to consume.

Strategic acquisitions can play a big role in corporate growth strategy. And recently, we’ve seen a number of them in the market research industry, especially in the panel sector. Since GfK Knowledge Network’s acquisition of Garcia Research’s Hispanic panel, Cada Cabeza, in 2010, there have been several large companies acquiring Hispanic panels to bolster their Hispanic sample offerings. Nielsen, Research Now, and most recently, Maru/Blue’s acquisition of the Hispanic panel, Tú Cuentas, just to name a few.  By Mario X. Carrasco

Transformation continues at a rapid pace for our industry and clients. One thing that remains constant is our commitment to creativity, big ideas and work that drives impressive results.

Recruiting enough workers to fill the hundreds of thousands of temporary positions needed to take the 2020 Census won’t be easy, given the current economic climate, but the Census Bureau is more than up to the challenge.

Univision Communications (UCI) announced that the 15th edition of “Premios Juventud” (PJ 2018), has attracted major sponsors looking to connect with the show’s young and diverse audience. M&M’S®, Neutrogena are back after a successful first year in 2017, joining long-standing partners, McDonald’s, State Farm® and T-Mobile.

Which would you prefer? Disruptive growth or marginal gains? I suspect most of us would opt for disruptive growth. But while companies need to continuously seek ways to disrupt their category, few will find a meaningful way to do so – in part because of a limited view of what might be disruptive – and in the absence of disruption cumulative marginal gains can still produce a nice return.  by Nigel Hollis

Research has shown Millennials are significantly less likely than prior generations to own homes or automobiles — and the rise of the sharing economy has only further illustrated and accelerated that point. But, the one thing Millennials are spending money on is travel. As a generation known for valuing experiences over ownership, it’s no surprise that 61% of affluent Millennials claim they “live to travel.”

Entravision Communications Corporation announced it has appointed Liliana Aristizabal as Senior Vice President of Eastern Region Sales, effective immediately. Ms. Aristizabal will be based in New York, and oversees Entravision’s national spot TV, radio and Entravision Solutions on the East Coast.

With declining ratings and Univision’s poor financial state grabbing headlines of late, Lee emerged as a central figure among those seeking to put a finger on why Univision now lags Telemundo at both 9pm and 10pm weeknights.  By Adam Jacobson

In the latest episode of “Behind the Numbers,” a trio of eMarketer analysts and forecasters dig into the numbers and underlying trends of eMarketer’s annual industry-by industry-ad spend forecast and report series.

Do gendered social norms influence survey reports of “objective” economic outcomes? This paper compares the earnings reported for husbands and wives in the Current Population Survey with their “true” earnings from administrative income-tax records.

Call it a target market, tribe or online community: In all cases, building an audience for your tech products, services or solutions is key to maintaining a competitive edge

back-to-school (B2S) season is the second-biggest shopping season of the year, with 29 million households across the United States planning to spend a total of $27.6 billion. To capitalize on this shopping sprint, retailers should consider taking a closer look at where consumers are planning to shop, what items they are planning to buy, and how digital will likely influence their decisions.

Isaac Lee has resigned from his post of Chief Content Officer at Univision.  This comes on the heels of him being removed from the same position at Televisa a couple of months ago.

Different brands in different categories require different growth solutions. This fact should go without stating, but why then do so many people seem intent on applying a one-size-fits-all solution? If everyone follows the same growth strategy it is a recipe for stalemate, not checkmate.  by Nigel Hollis

Across nearly all business verticals, marketers reported large shifts in how they evaluate, measure and budget across media channels. Our recently released Nielsen CMO Report 2018 sheds light on the strategic and organizational challenges CMOs face as they adapt to unprecedented change in the marketing landscape.