Agency
Teens, Social Media and Technology 2023 [REPORT]
Despite negative headlines and growing concerns about social media’s impact on youth, teens continue to use these platforms at high rates – with some describing their social media use as “almost constant,” according to a new Pew Research Center survey of U.S. teens.
Brands missing social opportunities of sponsorship
But almost half (42%) of brands surveyed are not yet using their sponsorships to advance and demonstrate their sustainability and/or social equity agendas. A further 9% don’t know what if any use is being made of sponsorship to drive values. Just 49% say they are using sponsorship to promote sustainability or social equity.
The Jury Speaks
Circulo Creativo has gathered top creative executives that have participated as Jury Members to discuss their experiences.
Creative Trends Report 2024 [REPORT]
The report unpacks five macro trends, each with several sub trends to explore. Each trend uncovers creative trend news, unexpected possibilities, creative examples and what it means for businesses to set your brand up for success today..
A Picture’s Worth a Thousand Words – But Are They the Right Ones?
It's long been said that an image is worth a thousand words. Expressions, lighting, context and scenery, movement, color, and gestures are some of the elements that photography uses to deliver complex and layered messages that can be "read" in an instant. It's for this reason that photography is one of the most potent tools that advertisers and marketers can use, when they have just a few milliseconds to claim the attention of their audiences.
Attitudes on an Interconnected World [REPORT]
Exploring views about international engagement, travel and closeness to others around the globe
4.8% Growth for 2024, Marking Continued Adspend Acceleration Into 2025 and Beyond
Zenith’s latest Advertising Expenditure Forecasts, published today, reports continued resilience and forecasts 5.3% global advertising growth for 2023, which is above initial expectations given a healthier than expected Q3 for major digital advertisers. Global adspend growth is expected at 4.8% in 2024, excluding U.S. political spending*, aided by events such as the Olympics as well as a combination of continued advertiser spending in support of their brands and the positive impact of Chinese brands fueling growth.
2024 Global Ad Spend To Grow By 4.6% And Defines A New Era Of Brand Investment Metrics [REPORT]
The latest dentsu Global Ad Spend Forecasts, covering 58 markets across the globe, shows advertising spend will expand by $33.0 billion in 2024 to reach $752.8 billion. This represents a 4.6% growth year-over-year for the ad industry – much faster than the pace seen in 2023 (+2.7% vs. 2022). However, media price inflation continues to have a significant influence on growth, with global advertising spend at constant prices projecting a 2024 increase by only 2.5%, when compared to 2023 spending.
The Way Top CMOs Are Overcoming Today’s Challenges
If there's one thing that those of us who have had the privilege to serve alongside the top CMOs and leadership teams know, it is that the best of us consistently find ways to confront disruptive 800-pound gorillas throughout our career journeys – often, together.
The Hispanic Financial Journey
Adsmovil, in collaboration with Publicis Media and ThinkNow, announced the findings from their latest research study: "Embrace the Collective: The Hispanic Financial Journey." This comprehensive study provides a fresh perspective on the financial behaviors of the Hispanic community as compared to the non-Hispanic market, offering invaluable insights across acculturation levels and age groups, including Millennials, Generation X, and Baby Boomers.
Luis Fernández named Chairman of NBCUNIVERSAL TELEMUNDO ENTERPRISES
Cesar Conde, Chairman of NBCUniversal News Group, announced the appointment of Luis Fernández, an innovative leader in news, sports and entertainment media, to be Chairman of NBCUniversal Telemundo Enterprises.
TelevisaUnivsion tries to extend payment of DEBT DUE
In their last earnings call, TelevisaUnivision has put forth a maneuver to extend the due date of their upcoming debt payment in 2025. TelevisaUnivision owes $9.8 billion in long-term debt outstanding. The current debt payments due in 2025 is $1.04 billion and an additional $1.9 billion term payment will due in March 2026. The move is necessary; extend debt payment due dates, increase sales and cost efficiencies to position the company for sale to interested buyers in the near term.
PROGRAMMATIC MEDIA SUPPLY CHAIN TRANSPARENCY Part 2 [REPORT]
Media buyers currently using an overabundance of websites (40,000-plus) should select 75-100 trusted programmatic media sellers that will provide access to thousands of high-quality websites to optimize their investment, according to a new ANA report.
NAHJ names Guillen-Diaz as Executive Director
The National Association of Hispanic Journalists (NAHJ) Board of Directors announced that Yaneth Guillen-Diaz will serve as the new executive director of the National Association of Hispanic Journalists, taking the helm of the 3,600-member journalism nonprofit as it embarks on its milestone 40th anniversary year in 2024.
DIGITAL ADVERTISING REACCELERATED IN 2023 MAJOR EVENTS WILL FUEL TRADITIONAL MEDIA IN 2024
The winter update of MAGNA’s “Global Ad Forecast” predicts media owners net advertising revenues (NAR) will reach $853 billion this year, growing +5.5% growth vs. 2022. 2023 ended up stronger than anticipated by MAGNA in its mid-year forecast update (June 2023: +4.6%) as second-half digital ad sales accelerated by +6.3% yoy following a weak first half (1Q23: +2%, 1H23: +4.7%) thanks to economic stabilization and easier comps.
Diverse Voices: Language and Identity Among U.S. Hispanics
In the rich tapestry of the U.S. Hispanic community, language holds a complex and evolving role. The latest Pew Research Center Report paints a vivid picture of this linguistic landscape, offering marketers valuable insights into how language, identity, and culture intersect. By Sylvia Vidal - Senior Vice President, Insights | Qualitative & Quantitative Research
How Retailers Can Make Better Connections with More Shoppers
The weeks leading up to the holidays can be stressful for retail marketers desperate to hit their goals, and that can lead many to throw good money after bad tactics to gain some quick traction. A common example is the focus on reach. Too many retail marketers focus on acquiring customer contact information (usually email addresses) to get in front of net new shoppers and hit acquisition goals without any focus on the relevant data that can help them turn those email addresses (read: shoppers) into first-time buyers.
U.S. Poverty Rate Varies by Age Groups [REPORT]
The U.S. official poverty rate as measured by the American Community Survey (ACS), was 12.6% in 2022 but the rate was significantly different for the nation’s oldest and youngest populations, according to a Census Bureau report . The ACS shows that in 2022 the child (people under age 18) poverty rate was 16.3%, 3.7 percentage points higher than the overall rate. But the poverty rate among those age 65 and over was 10.9%, 1.6 percentage points lower than the overall rate. The poverty rate for those ages 18 to 64 was 11.7%.
The Top Marketing Predictions for 2024
2024 will be a year of disruption, transformation, and change. From the continued rise of AI to the growing importance of first-party data, it's safe to say nothing will stay as it is now. Marketers will continue to prioritize finding ways to enhance segmentation and personalization — how they will do that, however, will change as regulations, tech advancements, as well as labor and partnerships adjust to evolving needs.
Majority of Consumers Actively Avoid Ads Across Podcasts, Streaming, and Live TV Platforms [REPORT]
Nielsen released the Nielsen 2023 Consumer Survey Report. The survey, which polled 3,000 U.S.-based consumers earlier this year, uncovered consumers’ feelings about macroeconomic trends, their preferred platforms and channels, and sentiments around influencers, advertisements, and ad-avoidance. The study found that marketers are up against two major challenges when it comes to reaching and ultimately influencing audiences: the prevalence of ad-avoidance and the effects of inflation.
