By Gonzalo López Martí – Creative director, etc. / LMMiami.com
In the first two installments of this meandering essay* I compared higher education to organized religion: the latter is bleeding credibility and relevance following a quite similar path to the former.
A while back I wrote about the need to break out of the comfort zone in order to create brand growth. The scary thing is that data can be one of the things that helps create the comfort zone. Our data becomes the lens through which we see the world and the real opportunities lie outside our view. by Nigel Hollis
With rapidly changing demographics, culture plays a leading role in marketing strategies, but marketers are often puzzled by the structure and approach. The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) will provide a snapshot on corporate diversity at their annual conference taking place at the Loews Hollywood Hotel in Los Angeles June 4-6. The conference will also bring together top brands, including AutoZone, Coffee-mate, Intuit and Verizon, to discuss models and structures that work.
A Cultural Re:Evolution reveals that U.S. Latinas have reached the tipping point where professional identity takes precedence over other roles in Latinas’ lives and represent a new chapter in the evolution of a complex woman who is at the forefront of a cultural, political and generational shift.
Amscot Financial—the Florida-based company providing convenient, consumer-oriented financial services through its network of retail branches— reveals its latest Spanish-bilingual campaign geared toward a growing and evolving Hispanic consumer segment.
Copa Airlines, the Panamanian Football Federation (FEPAFUT) and many popular Panamanian recording artists presented “Sube la Marea,” (“The Tide Rises”) a new tribute song for the Panama National Football team that will participate for the first time in a Soccer World Cup.
The apparel market hasn’t reached crisis mode, but shopping behavior has changed in ways that are affecting clothing retailers. Yoga pants are now just pants, fewer consumers have separate work and leisure wardrobes, and younger shoppers are supposedly less materialistic (or maybe just poor), embracing experiences instead of goods.
Digital has a growing share of total media investment for global brands, and rightfully so. Mobile usage in the U.S., for example, has skyrocketed to more than three hours per day, according to last year’s Mary Meeker report. Additionally, some industry onlookers claim that brands are now spending more than half of their media spend in the digital space.
The proliferation of both video platforms and video content has consumers frustrated and unnecessarily struggling to find what they want. And with user experience at the forefront, content providers, media distributors, and tech companies are being forced to improve the discovery, personalization, and “stickiness” of their content.
There is a wide range of skills and salaries represented in the marketing industry, and a marketer’s career path can take many forms. This makes staffing a marketing team with the right players and laying the right stepping stones for your own career a challenge. To make the right decisions, it is essential to stay on top of industry trends.
The advertising industry is quickly approaching a future where household-level sales attribution becomes table stakes for all media campaigns and channels. This future sets up digital media companies well, but could be disastrous for TV companies.
During its Upfront presentation to advertisers, NBCUniversal Telemundo Enterprises announced new multi-platform partnerships with E!, Hulu, and SportsManias, anchored on original content co-creation and scalable co-distribution.
The digital marketing and media industries are looking closely at whether blockchain can help solve some serious challenges with transparency, fraud and privacy.
As the network recognized for redefining Hispanic media and keeping pace with the evolving media consumption habits of today’s Hispanics, NBCUniversal Telemundo Enterprises announced an extensive programming lineup for the 2018-2019 television season featuring more than 950 hours of new series and multi-platform original content.
Mexico Media Reps, a dba for Media Access Partners, Inc., announced he formation of an unwired radio network in Northern Mexico. The Border Radio Network is comprised of top tier radio stations located within and serving the 10 major Mexico border markets.
ANA client-side membership is overwhelmingly female, white, and heterosexual — but nonetheless is more gender and ethnically diverse than CMOs at ANA member companies.
Marketers seek more customer data, but many struggle to make sense of what the numbers are telling them.
Data is still core to being a successful marketer, but there’s a more tangible consumer resistance rooted in privacy as a result of the recent Facebook issues. So where does that net out for marketers?
A recent study by the IAB UK is simply titled ‘Digital Ad Effectiveness’ and the analysis, which references work conducted by Kantar Millward Brown among others, finds that digital is indeed effective. So how come TV, radio and other studies find digital to have a weaker influence? Is it simply a matter of biased research? by Nigel Hollis
The Hispanic Public Relations Association, Los Angeles chapter (HPRA-LA) is accepting applications for the 2018 Scholarship Program.
