Agency

It’s no secret that traditional Spanish broadcast networks have been experiencing a steady loss of viewers in the U.S. year over year. Many factors are contributing to this decline including a slowing in immigration from Mexico. But, perhaps even more impactful is the fact that growth in the U.S. Hispanic market is primarily coming from U.S. born.  By Mario Carrasco –  ThinkNow Research

Everyone in the marketing ecosystem realizes mobile is inextricably intertwined with the consumer journey. The challenge is in learning how to leverage it.

Influencer Marketing has become a central focus of marketing strategies and budgets for 2017. According to Bloomberg, an estimated $255 million is now spent on influencer marketing every month. With a buy in like that, what’s the ROI? EMarketer reported that advertisers earned an average of $6.85 for every $1 they spent on influencer marketing.

The Interactive Advertising Bureau (IAB) announced that Craig Coleman has been named Vice President of Marketing, charged with harnessing data and analytics to drive the organization’s marketing efforts and to elevate its brand messaging across the industry.

Univision Communications Inc. (UCI) on the heels of promoting Steve Mandala to president of Advertising Sales and Marketing, announced a new leadership team to manage its growing portfolio of ad-driven platforms.

Despite concerns around the current economic and political landscape, Hispanic spending continues to rise across the total fast-moving consumer goods (FMCG) market, according to Nielsen’s Target Track retail measurement service. In year-to-date (YTD) 2017, Hispanic consumers have increased their FMCG spending by 0.6%, compared with 2016. In comparison, non-Hispanic dollars sales are 0.7% lower than last year.

So while it’s been well documented in the first half of 2017 that smaller companies are pulling ahead of the pack and driving much of the growth in the U.S. fast-moving consumer goods (FMCG) realm, the trend begs the question: Is size the new determining factor for success, or can large companies advance too?

Lionsgate and Hemisphere Media Group have launched PANTAYA, the first Spanish-language over-the-top (OTT) service dedicated to premium content for the Hispanic community in the U.S.

Consumer products giant Procter & Gamble Co. on Thursday reported better-than-expected fiscal fourth quarter profit and sales, but if you think this means things are turning up for the struggling US consumer packaged goods sector, think again.

The latest quarterly results from P&G once again raise the question of the real value of digital advertising. If a major company can cut digital spend by $140 million and sales increase, what does that imply about the effectiveness of that spend?  by Nigel Hollis

The 4A’s, the leading trade association representing the advertising agency business, released updated hourly labor billing rate information, revealing that 2016 labor billing rates in the advertising industry are generally higher than those in 2014.

You know that something has become “a thing” when that something finds its way into marketing speak and marketing titles.

Casual lifestyle brand Panama Jack – known for its signature suncare products, eyewear, apparel, home furnishings and branded resorts – has selected Miami-based MARCA as its digital and social agency of record.

Interaction Metrics examined the point-of-purchase surveys for 51 of the largest retailers (companies like Lowe’s, Ace Hardware and Wal-Mart). The study found that 96% of these retailers run point-of purchase (customer satisfaction) surveys—and 98% of the surveys were useless or poor.

Erik DuPlessis sent me a link to this post titled ‘The Wisdom of Taxi Drivers’  by Damon Stapleton. Thank you, Erik, like you said, “very, very good”. Why? Because it reminds us that the power of stories lies in being interesting, specific and human. It reminds us that we need to keep people – the target audience if you must – at the heart of the creative development process.  by Nigel Hollis

HipLatina announced a partnership with Go RVing to engage HipLatina’s acculturated audience of upscale Latinas.

Horowitz Research revealed  that 53% of TV content viewers who stream feel that they are more focused on and engaged with the shows they watch via streaming, compared to the shows they watch on “regular” TV.

The report, which analyzed a population of roughly two million Hispanic Millennial consumers and thirteen million non-Hispanic Millennial consumers, produced some interesting behavioral findings including brand preferences, social and mobile habits, auto buying trends, and the people that influence them to purchase.

At Columbia Records, I had the chance to work with incredible talent. Adele. Beyoncé. Rachel Platten. One Direction. Passion Pit. Ruth B. The lifeblood of the music business is talent. It’s about discovering talent and then letting that talent connect with an audience. At the label, everyone, no matter how big or small their role, exhibited a real sense of pride about making an artist successful.  By Elliot Lum, head of talent acquisition at the ANA’s Educational Foundation

Univision Communications Inc. (UCI) announced the appointment of Steve Mandala to President of Advertising Sales and Marketing, effective immediately. Mandala, who was most recently Executive Vice President of Advertising Sales, will remain based in New York and will report to Tonia O’Connor, Chief Revenue Officer.