Agency

Most of us can remember a couple of favorite ads. They’re funny, clever, thoughtful. Creativity can delight, even inspire. But does it generate business value?

Traditional agencies have worked hard to get up to speed on digital. Digital agencies have worked hard to get up to speed on branding. The industry is now filled with amazing expertise that can virtually build anything we can dream up.   By Eric Prado, Founder of fireflyhigh & Professional Training & Coaching Consultant.

A group of more than 150 CEOs from some of the world’s leading companies have signed on to the CEO Action for Diversity & Inclusion, the largest CEO-driven business commitment to advance diversity and inclusion in the workplace. By signing on to this commitment, CEOs are pledging to take action to cultivate a workplace where diverse perspectives and experiences are welcomed and respected, where employees feel encouraged to discuss diversity and inclusion, and where best known—and unsuccessful—actions can be shared across organizations via a unified hub, CEOAction.com, in an effort to advance diversity and inclusion in the workplace.

The employment outlook for creative talent is expected to remain relatively steady in the second half of 2017, according to new research from staffing firm The Creative Group. Nine percent of advertising and marketing executives surveyed said they plan to expand their teams. The majority of respondents (64 percent) anticipate maintaining staff levels and hiring primarily to fill vacated roles.

Growth is the engine of wealth and success.  Stock prices soar.  Companies expand, hire and promote, and salaries rise.  Optimism abounds.  Everyone has a place in a growing future.  The party does not go on forever, as we know.  Growth rates slow, and sometimes they halt — the reasons vary, but it’s inevitable.  Still, the end of growth is shocking, and the advertising industry is now facing the shock.  By Michael Farmer / Madison Avenue Manslaughter Archives

The Chrysler brand is launching a new campaign this week to share key features of the all-new Chrysler Pacifica with Hispanic customers.

Ipsos study reveals consumer knowledge on government regulations of products and ads.

Most individuals likely don’t spend much time wondering how the products they use every day are developed. Generally speaking, they identify the products that appeal to them and then bring them into their lives without thinking too much about how they came to be—their drinkable yogurt, their antioxidant beverages and their rippled toilet paper.

Despite the economic challenges, the middle class is growing and there are more people with high disposable incomes. Additionally, younger generations are growing and consumers are looking to be more health conscious and maintain their current lifestyles.

Film and television director, writer, and producer, Juan Camilo Pinzon, signed an exclusive contract with Latin World Entertainment,

According to new research, the echo chamber created when like-minded people self-segregate and embrace information and ideas that support their opinions and beliefs is not only solidifying polarized views in society, but also impeding creativity.

As you may know by now Kantar Millward Brown has published a new report titled, ‘Make a Lasting Impression’. Implicit in the report title is that idea that making a lasting impression is a good thing, something that advertisers should be aiming to do. But why is making a lasting impression a good thing?  by Nigel Hollis

New Ipsos research shows a clear path for brands to protect their reputations and avoid the political fray.

Establishing a shopper marketing program can be incredibly difficult for organizations both big and small. But with these ANA tools and templates, available exclusively to ANA members, marketers can make their shopper marketing programs faster, easier, and more efficient for everyone involved.  By Arielle Feger, associate manager, marketing knowledge center

BARU Marketing + Media, an integrated marketing and media agency, has launched a new consulting division, ATTUNE Insights.

Univision Communications Inc. (UCI) announced some findings from its newly commissioned research study conducted by Nielsen, titled, “Los Fanáticos: The Passion and Power of the Hispanic Sports Fan.”

HLC Media announces the release of insights from a survey of nearly 400 women from HipLatina’s acculturated audience of upscale Latinas.  The subjects include attitudes about how they see themselves, preferred language for communication and content consumption, top social media channels and frequency, types of shareable content, and relationships with premium brands.

According to AHAA: The Voice of Hispanic Marketing, having the right marketing specialists is the key to navigate big data, digital engagement and insights for successful marketing plans, but it’s how you weave culture and relevance into storytelling that makes brands matter to Hispanic consumers.

While I  agree that marketers probably could do more, I take issue with the tone of this and other industry reactions to the one-year anniversary that not much has changed. From working directly with some of the largest advertisers in the world, I can tell you that a LOT has changed.  by Maarten Albarda

Global adspend will grow 4.2% to US$559bn in 2017, according to Zenith’s new Advertising Expenditure Forecasts. That’s down from 4.8% growth in 2016. However, 2016 was a ‘quadrennial year’, and benefited from extra adspend stimulated by the US elections, Summer Olympics in Rio and the football championships in Europe, making the annual comparisons tougher for 2017.