Agency

By Gonzalo López Martí – Creative director, etc / LMMiami.com

• What is science?
• In the marketing/advertising/public relations biz we know very well how science can be manipulated and packaged to forward one-sided arguments.

According to AHAA: The Voice of Hispanic Marketing, having the right marketing specialists is the key to navigate big data, digital engagement and insights for successful marketing plans, but it’s how you weave culture and relevance into storytelling that makes brands matter to Hispanic consumers.

This year, Toyota is launching the “Juntos Somos Imparables” (Together We are Unstoppable) campaign at NALEO in Dallas which is all about empowering Hispanics to pursue their dreams.

You can be the kind of client who inspires agencies to greater creative heights. Though it may be hard to believe, with work, you can become a client so good that agency folks will compete to be assigned to your account. It isn’t easy, but it is possible. To get there, you must first master these five important skills.  By Jane Maas, ANA Faculty

The misapprehension is that closing the gap between advertising exposure and purchase occasion is a good thing. The whole ‘marketing in the moment’ trend is based on the idea that if you can reach someone during the shopping process then your advertising will stand more chance of influencing the sale. There are a couple of reasons why this idea is flawed.  by Nigel Hollis

For some time, marketers have suspected that certain opinions matter more than others when it comes to swaying consumer’s buying habits. Influence is far from a level playing field, but it isn’t necessarily for the reasons you might expect—fame, fortune and celebrity status.

There is a revolution occurring and it’s not of the political sort. Brand loyalty is a thing of the past, retail doors are closing at an alarming rate, and power and influence have shifted into the hands of consumers, who now have the ability to take down a brand or a retailer in 140 characters or less.

BNY Mellon’s Pershing launched a new whitepaper, “Gen Why? How to Succeed with Younger, HNW Clients Who Question Everything,” sharing tips on how advisors can attract younger, high-net-worth (HNW) investors.

In its latest report on global advertising market trends, MAGNA forecasts media owners’ net advertising sales to grow by +3.7% to $505 billion in 2017

Your salesforce needs help to remain objective, build trust, get the price right, and keep selling until the deal is done.  By David Levitch, Aditya Pande, and Brian Selby

Hispanics today are actively seeking homeownership opportunities. They view owning a home as part of their social and economic well-being and are more than ever financially prepared for it.  by Lee Vann – Capture Group

Early in the internet age, Hispanics were on the wrong side of the digital divide, lagging the general population in terms of internet access. Now, the majority are internet users, though Hispanics still underindex a bit for internet penetration.

If you are in the market for Fruitchup, a new tomato ketchup sweetened with real fruit and no added sugar, Amazon, not Whole Foods or Walmart or Kroger stores, may be your best bet.

Doling out $600 billion annually and poised to inherit $30 trillion from their Baby Boomer parents, Millennials are quickly gaining massive purchase power and influence.

Buchanan’s is bringing ‘Barbería’ to life through experiential activations in NYC and NJ –  Casa Buchanan’s Father’s Day Pop-Up.

AHAA: The Voice of Hispanic Marketing announced the winners of the Rising Stars Recognition, the Hispanic marketing industry’s first-ever award for outstanding marketing professionals ages 35 and under, at an awards ceremony at the 2017 AHAA Annual Conference in Chicago. Four young executives, Beatríz Torres Marín, Associate Creative Director, Alma; Alfredo Piña, Brand Management, Richards/Lerma; Ana Rosella Ibarra, Public Relations Managing Supervisor, d expósito & Partners; and Sonny Villarreal III, Account Director, Lopez Negrete Communications, were inducted as Rising Stars Class of 2017.

Nearly half of all consumers indicate they would rethink purchasing from brands or would boycott products if they encountered brand ads alongside digital content that offends them, reveals a new study on “How Brands Annoy Fans.”

Orci partnered with Central Films and Director Rodrigo Garcia Saiz.

Honda is extending the Odyssey campaign to a multicultural audience with a :30 Hispanic TV spot, “Now Boarding”. 

Since 1999, AHAA has honored those that have made significant contributions to the U.S. Hispanic advertising and marketing industry. Expanding on this program, AHAA has established the AHAA Hall Fame, which recognizes a select group of visionaries, leaders and luminaries who have made significant contributions to the development and advancement of the Hispanic advertising and marketing field.