Agency

Target is worried. Latinos, one of its key demographics, are shopping less. The news alarmed CEO Brian Cornell so much that at the July Fortune Brainstorm Tech conference in Aspen, he told an audience that “there’s almost a cocooning factor” among Latino shoppers. “They are staying at home. They are going out less often, particularly along border towns in the United States. You’re seeing a change in behavior.”  By Ozzie Godinez – CEO and Co-Founder at PACO Collective

Ad Blocking remains a hot industry issue based on its continued rise on desktop and mobile and it’s costing the online advertising industry billions of dollars annually. Kantar Millward Brown’s Duncan Southgate, in partnership with GroupM, explored who blocks ads and why, and recommends what advertisers, agencies and publishers can do to reduce ad blocking.

Bernardo Rodriguez will be responsible for advancing J.D. Power’s digital transformation with responsibility for new product development, branding, marketing and mergers and acquisitions. In this role, Rodriguez will be responsible for the design and content of J.D. Power’s digital interface with clients and consumers, reporting directly to Finbarr O’Neill, Chief Executive Officer and President.

The annual growth rate of the U.S. Hispanic population remained flat between 2016 and 2017, but Hispanics continue to account for more of the nation’s overall population growth than any other race or ethnicity, according to a new Pew Research Center analysis of preliminary population estimates from the Census Bureau.

All brands have a story to tell consumers, but telling it in a way consumers want to hear can be challenging. Marketers are taking advantage of their ability to use content and ad creative sequentially to present longer, more compelling messages to consumers.

Petco returns as a national sponsor of NBCUniversal Owned Television Stations’ Clear the Shelters pet adoption campaign for a second consecutive year.

If there is one thing that has changed in the last couple of decades it is our expectations of immediacy. Ever since Apple put easy access to information in our hands people have come to expect everything to be more immediate. This includes business success which is a problem when brands take time to grow strong.  by Nigel Hollis

With marketing technologies growing ever more powerful, many companies are deploying the latest tools to personalize marketing or make ad spending more efficient. There’s no question that new digital technologies allow marketers to approach customers with surgical precision, unlike the blunter instruments of just five years ago. But the rush to invest in new technologies designed to boost the return on investment (ROI) of a single purchase or channel often misses the foundational goal of knowing who your target customers are, what they’re worth to the firm and how they behave.  By Laura Beaudin, Brian Dennehy and John Grudnowski

Do brands still hold sway over consumers? According to new research, executives worldwide are worried that the marketing power of the brand is declining.

Every year, companies spend months creating their price and promotion plans in hopes of driving better results. However, intensifying pressures from today’s increasingly competitive marketplace are causing systemic shifts in the effectiveness of the current planning process.  By Lana Busignani, Executive Vice President, U.S. Marketing Effectiveness, Nielsen

María Elena Salinas, an influential voice in television and Hispanic America for more than three decades, announced that she plans to leave the Univision News anchor chair at the end of the year.

America has spoken, and they have one thing to say: “I’d rather be fishing.” With 1.5 million more participants than the previous year, fishing now has more than 47 million Americans hooked.

Roughly four-in-ten Americans have personally experienced online harassment, and 62% consider it a major problem. Many want technology firms to do more, but they are divided on how to balance free speech and safety issues online

H Code Media announced the signing of an exclusive partnership with Futbol Sites (FSN) in Latin America.

The agency refusal to cooperate infuriated procurement. As one exasperated executive told me in 2003, “Who the hell do they think they are, anyway? A bunch of prima donnas. I’m going to whack their fees by 10% — maybe that will send them a message.”  By Michael Farmer – Madison Avenue Manslaughter

It’s no secret that traditional Spanish broadcast networks have been experiencing a steady loss of viewers in the U.S. year over year. Many factors are contributing to this decline including a slowing in immigration from Mexico. But, perhaps even more impactful is the fact that growth in the U.S. Hispanic market is primarily coming from U.S. born.  By Mario Carrasco –  ThinkNow Research

Everyone in the marketing ecosystem realizes mobile is inextricably intertwined with the consumer journey. The challenge is in learning how to leverage it.

Influencer Marketing has become a central focus of marketing strategies and budgets for 2017. According to Bloomberg, an estimated $255 million is now spent on influencer marketing every month. With a buy in like that, what’s the ROI? EMarketer reported that advertisers earned an average of $6.85 for every $1 they spent on influencer marketing.

The Interactive Advertising Bureau (IAB) announced that Craig Coleman has been named Vice President of Marketing, charged with harnessing data and analytics to drive the organization’s marketing efforts and to elevate its brand messaging across the industry.

Univision Communications Inc. (UCI) on the heels of promoting Steve Mandala to president of Advertising Sales and Marketing, announced a new leadership team to manage its growing portfolio of ad-driven platforms.