Agency

Americans are spending more time within mobile apps and less time within mobile browsers. However, the number of apps being used regularly is dropping, as users concentrate their activities in core apps.

As part of its continuing digital expansion, Univision News announces the launch of Grandes Historias (Great Stories), a new digital video platform dedicated to sharing relevant, powerful stories for and about Hispanics through original documentaries and innovative video formats.

A new national study by Amplify Snack Brands, Inc. (“Amplify”) and the Center for Generational Kinetics discovered that Millennials have been the driving force behind the growth of the better-for-you snack category.

Univision Communications Inc. (UCI) announced that Stephen J. (“Steve”) McGowan has been named senior vice president, Corporate Research, effective immediately.

Procurement and benchmarking rose to corporate prominence once “increased shareholder value” became the advertiser’s mantra. Marketing declined in importance, from an investment to achieve brand growth to a cost to be optimized. Benchmarking consultants jumped on the bandwagon. 4As shamefully accepted the ANA benchmarking trend with hardly a whimper, leaving its members to fend for themselves.  By Michael Farmer – Madison Avenue Manslaughter

Even as digital ad spending takes off, the sharp divide between the haves and have-nots keeps increasing.

A new index from The NPD Group’s Checkout TrackingSM shows that some of the biggest names in retailing and foodservice have become fully woven into American life – reaching an extraordinary percentage of buyers at least once a year.

In B2B PR, influence is about trust. To build and gain trust from industry experts, stakeholders, and subsequently potential customers there are a number of different marketing tactics you can use.

It doesn’t wear its heart on its sleeve, and the businesses involved are rarely household names.  So creativity is vitally important in B2B PR to generate awareness amongst press, says Sophie Naylor, Managing Director of Franklin Rae.

Making noise isn’t the same as making music! Acuity’s Ian McCawley explains the flaws of “vanity” PR.

A decadelong economic recession has contributed to a historic number of people leaving Puerto Rico for the U.S. mainland. Between 2005 and 2015, Puerto Rico had a net loss of about 446,000 people to the mainland, with job-related (40%) and family or household reasons (39%) cited as primary causes among a plurality of those leaving.

Do you understand digital media enough to make good decisions?

By now, we know all about the dangers of “fake news,” but there’s another form of false information, the concept of “fake trends,” that marketers should be aware of since these can have a negative impact on business strategies. We are witnessing one of them right now when it comes to Hispanic marketing.  by Isaac Mizrahi, co-president, chief operating officer, ALMA.

By now you’ve heard about the floridly tone deaf Pepsi ad. You know, the almost three minute ad, what Pepsi called a mini movie, where, at the end of a multicultural protest – about something – the young model Kendall Jenner offers a Pepsi to a police officer among a line of riot officers. When he cracks open the Pepsi, all those multicultural millennials cheer and embrace. Because the sound of a Pepsi can opening apparently solves everything – racism, homophobia, gender inequality, maybe something else – and it even turns a self-absorbed model into a leader in the fight for… um… peace, hope, and beautiful models?  By David Morse, President and CEO of New American Dimensions

Nontraditional players have recognized the tremendous opportunity that lies in the healthcare space, and are innovating with or without pharma partners to solve many of the healthcare issues that patients are dealing with. Companies such as Apple, Google, General Electric, Samsung, Microsoft, and IBM are flooding the healthcare market with innovative approaches to medicine.

Last week I presented at the TUAD, the Turkish Researchers Association, addressing the conference theme “Sharper vision guides brands to a profitable future”. The following is a summary of what I had to say.  by Nigel Hollis

When it comes to collecting and evaluating audience data, marketers can choose from a multitude of tactics.

By Gonzalo López Martí – Creative Director, etc. / LMMiami.com

• There’s a cottage industry around the concept of “growth hacks”.
• It is built around one premise: there always is a shortcut, an alternative way, a silver bullet.
• Growth hacks, however, must be firmly rooted in big data.
• It ain’t just throwing spaghetti to the wall to see what sticks.

(add)ventures and Prism Group, Inc., a public relations and special events company, join in a strategic alliance to offer more competitive end-to-end solutions to corporations that market in Latin America (LATAM) and to the U.S. Hispanic population.

Nielsen announced that it has received Media Rating Council (MRC) accreditation for its viewability integrations with Integral Ad Science and Moat for desktop display and video viewable GRP estimates in Digital Ad Ratings for age 13+ age/sex demographics.