Agency

A couple of weeks ago while skiing at Park City in Utah, I checked in to my return flight with Delta while riding up the Super Condor lift. The experience reminded me that when well-designed apps really do make life easier, and that a positive experience is the best way to build a strong brand.  by Nigel Hollis

By Miguel Arias – Adman

• The outcry is a bit too much.
• In all fairness, why is the premise of Pepsi’s Kendall Jenner spot stupider than the vast majority of content coming out of Hollywood, the music industry or Madison Avenue?
• If the socialsphere and the thought police applied the same level of self-righteous scrutiny to every figment of pop culture out there, no movie, music video, TV show or TV spot would ever see the light of day.
• At the very least, Pepsi tried to do something different.

Consumers are right to be concerned about and demand strong protection of their privacy rights. Advertisers have long understood this highly legitimate need. That is why in 2010 the ad community launched the Digital Advertising Alliance (DAA) self-regulatory program to give consumers broad power to determine whether their Internet and mobile activities would be collected and utilized for advertising purposes. The ad community also has strongly supported a broad array of legislation to protect consumer’s truly sensitive financial, health, children’s and other similar data.

APC Collective, launched their #APCChats podcast during SXSW to spotlight some incredible, nuanced and important stories that often go untold. Free from the traditional format of 140 characters, a social video, article or blog post, the intention is to let creators share the origins of their ideas with in-depth backstories.

Azteca America New York and client Boost Mobile, part of the Sprint Prepaid Group, will present a free concert in New York City on April 11th as part of Boost Mobile’s “Musica Sin Limite” concert series.

This year, the AHAA Annual Conference will tackle the hottest topics in marketing today: technology, disruption, culture, creativity and content. From June 12 to 14 at the Palmer House Hilton in Chicago, AHAA will bring together experts and trendsetters to discuss how powerful U.S. Hispanics are to brands, how disruption and innovation is changing the way we consume content, and how marketers must adapt, ensuring efforts be free of stereotypes and inclusive of the multicultural community.

Burson-Marsteller announced that Pedro De Cordoba has joined Burson Latino, the firm’s specialty group that connects clients with the growing U.S. Latino marketplace, as a Senior Director.

In honor of National Beer Day this Friday, April 7, we took a peek at Hispanics beer facts in America.   We found out there are more Hispanics who consume beer than non-Hispanics, and they prefer imports over American suds. 

The Council for Research Excellence (CRE) tunveiled findings from the second of a two-phased neuroscience-based study designed to better understand how consumers view television programming and advertising in a multi-platform world.

News headlines were non-stop throughout 2016. The unrelenting flood of stories included not just the Presidential election but also Syria, refugees, Brexit, Zika, terror attacks, celebrity deaths, and tense relations between police and communities.  Americans responded by watching, listening to and reading more news – a lot more news. Our tally of increased usage across national and local TV, radio and digital sources shows a 2016 increase of 11.3 billion minutes of news consumption per week, compared to 2015.

Across a variety of categories, US shoppers prefer to make purchases in-store rather than through digital channels, according to a new report from Market Track, a provider of subscription-based advertising, promotion and ecommerce intelligence solutions.

We live in a time of tremendous innovation, massive disruption, and constant change. Our customers are rewriting the rules on how they engage with brands, media, content, and each other. As marketers, we need to rethink the way we reach our target audience.  By Michael Brenner, author of The Content Formula

The Immigrant Archive Project (IAP), the nation’s first comprehensive oral history project on the immigrant experience in America, announced a partnership with reVolver Podcasts

By Gonzalo López Martí  – Creative director, etc. / LMMiami.com

• Loosely defined, “growth hacking” is the constant tweaking of a product and its marketing to find the sweet spot of maximum user engagement with minimum friction.
• By definition, it is a never-ending process.
• Life in Beta mode.
• Perpetual AB testing.

Terry Hines & Associates (THA) rebrands and unveiled its subdivisions under THE MRKT umbrella,

The results are in… 94% of marketers who used influencer marketing in 2016 found the channel to be effective and yet 78% cite determining the ROI of influencer marketing as their top challenge in 2017.

Today we are drowning in a sea of data. Companies the world over – including Kantar Millward Brown – are using algorithms and cloud computing to beat that data into submission and force it to cough up its secrets. But what if the data is not measuring the most important things you need to know?  by Nigel Hollis

SSCG Media Group  revealed findings from its MAP MD survey of physicians regarding their preferences on advertising and other content they access each professional day.

In its latest advertising forecasts, MAGNA forecasts US media owners advertising sales are expecting to grow by +3.7% in 2017, excluding the impact of cyclical events (Political & Olympics).

Hispanicize Media Group (HMG) announced that it has acquired a major stake in several leading Latina online and social media platforms and has also entered into a joint venture to own part of the Hispanic celebrity influencer network Exit 7 as part of HMG’s acquisition strategy to expand its digital reach.