Agency
Why do we have leaders?
Leadership is all about enhancing and enabling people to develop to their fullest potential by developing their abilities and empowering them to become their best versions. Here is why.
Have you ever wondered about the intricacies of human error?
Understanding its various forms can be pivotal in preventing mishaps. By Paul Hylenski
The Management Zoo.
Avoiding toxic people (as well as not being one!) is essential for your organization’s and team’s success. Which of these 10 types do you recognize? Welcome to the Management Zoo. By Jeroen Kraaijenbrink
Spanish Broadcasting System files $64M lawsuit against default buyer of its Mega TV Operations
The lawsuit alleges that after nearly a year of discussions, negotiations, due diligence and the execution of numerous purchase agreements and extensions, VOZ failed to close the transaction after a series of deceptive delays, resulting in significant financial, legal and reputational harm to SBS.
BODEN wins Big!
The Hispanic Public Relations Association (HPRA) announced winners of the 2023 National ¡Bravo! Awards, recognizing the best multicultural communications teams and campaigns across the country. The big winner of the night was Miami-based BODEN Agency, who walked away with six awards including Agency of the Year, the most awards won by any organization in one year.
Ozzie Godinez wins 2023 CLN LATINX ENTREPRENEUR AWARD
The Chicago Latino Network Awards UnGala celebrated the noteworthy achievements and work of Chicago's leading Latine leaders. From a field of prestigious nominees, PACO Collective's CEO, Ozzie Godinez, wins the CLN 2023 Latinx Entrepreneur Award.
The pace of progress 2024 Media Trends [REPORT]
In the swiftly evolving world of media, maintaining a competitive edge is paramount, and dentsu's 2024 media trends report equips you for what lies ahead. For 14 years, dentsu's annual media trends report has been the industry's most sought-after trend forecast. Download the report now to prepare yourself for the future.
Over Half of Those Who Reported Their Race as Black or African American Identified as African American, Jamaican or Haitian
African American was the most reported detailed response by those who identified their race as Black or African American in the 2020 Census, according to recently released data. Nigerian and Ethiopian were the most reported Sub-Saharan African groups, while Jamaican and Haitian were the largest Caribbean groups.
Google honors Raoul A. Cortez’s 118th Birthday with a Doodle
Google's Doodle celebrates Mexican American broadcaster and activist Raoul A. Cortez, who pioneered Spanish-language media in the United States by founding the first full time Spanish language radio and television stations in the country. This was the beginning of our US Hispanic Media Industry.
The Future of PR is Hispanic
The last 25 years have ushered in dramatic changes across the PR industry, influenced by shifting societal norms, advancements in technology and the changing media landscape. As practitioners, we’ve evolved with the times, navigating these changes through a cultural lens to activate campaigns that build relevance and make an impact. By Sara Garibaldi (Romero) - President, BODEN Agency
Gen Z is Tightening its Belt, with 73% Modifying Lifestyles Due to Inflation [REPORT]
Today, 85% of Gen Zers cite one or more barriers to achieving financial success. Topping the list is the higher cost of living, cited by 53% of respondents to Bank of America's annual Better Money Habits survey (PDF). The new research provides timely insights into approaches this younger generation is taking to gain its financial footing in the current economic environment.
Transparency Gaps Are Leaving the Door Open to Bad Actors
While fraud still complicates the programmatic landscape, marketers armed with the right questions can navigate their way through
Javier Garcia named SVP of Competitive Marketing and Strategy at Comcast
Comcast has announced the appointment of Javier Garcia as Senior Vice President of Competitive Marketing and Strategy at its Central Division Headquarters in Atlanta, Georgia. In this role, Garcia is responsible for driving strategic growth, competitive intelligence, and product marketing.
Puerto Rico’s Centennial Celebration of Tito Puente [VIDEO Celebration]
Puerto Rico's vibrant culture and rich musical heritage came alive during the "Puerto Rico’s Centennial Celebration of Tito Puente," a series of events that captivated audiences throughout Hispanic Heritage Month. From September 25 to October 8, 2023, the island was immersed in the infectious rhythms and enduring legacy of the legendary Tito Puente, affectionately known as "El Rey."
Latina on a mission to save bodegas
Bodega Makeover brings stories of vibrant characters, communities, and intersecting cultures to the well-loved makeover format. We’re traveling from city to city to help families reimagine their bodegas, corner shops, and groceries to re-energize their neighborhoods through uplifting transformations.
d exposito & Partners Recognized with Three Prestigious Wins at the Hispanic Public Relations Association’s National ¡Bravo! Awards
d exposito & Partners proudly announces its remarkable achievements at the esteemed Hispanic Public Relations Association's National ¡Bravo! Awards. The agency once again underscores its excellence with an exceptional display of cultural dexterity, during the annual awards gala hosted in Chicago
ANA announces 2023 Multicultural Excellence Award Winners
Now in their 23nd year, the awards recognize client-side marketers and their agency or media partners who produced multicultural and inclusive advertising campaigns between June 2022 and June 2023. The winners of this year’s competition, open to both ANA members and nonmembers, were announced last night during a dinner celebration at the annual ANA Multicultural Marketing & Diversity Conference in Las Vegas.
Is Hispanic Advertising Now Victim of a Wolf in Sheep’s Clothing?
Over the last month, data and research reports have validated the ongoing momentum of several trends about the U.S. Hispanic consumer audience. The common take-away? This segment continues to be the primary growth-driver across many business verticals, categories and brands. Perhaps most profound and compelling, a recent report from the UCLA Center for the Study of Latino Health and Culture: If the U.S. Latino population were its own country, the GDP would be the world’s fifth largest, outpacing even the United Kingdom, France, and India. What’s more, out of the world’s top 10 largest GDPs, the U.S. Latino GDP would be the second-fastest growing from 2020 to 2021, second only to China. Additionally, the latest Claritas Hispanic Market report shows Latinos are adding 4,021 people per day to the U.S. population, offsetting population daily declines in the non-Hispanic White segment (-2,340) and far outpacing the gains in African American/Black and Asian/Pacific Islander segments, at 918 and 828 added per day, respectively. In short, the Latino purchasing power and consumerism is showing no signs of plateauing, let alone declining. By Louis Maldonado
How Fintech is Changing the Way Gen Z Manages Money [PODCAST]
In this episode of The New Mainstream podcast, Lilah Raynor, CEO of Logica Research, explores the money management habits of Gen Z and Millennials and sheds light on AI's impact on financial services.
Why Cultural Competence Is Critical In The Age of Multicultural Data
Cultural competence is the ability to understand, appreciate, and interact with people from cultural backgrounds, values, and beliefs different from one’s own. While necessary for companies and brands aspiring to reach and engage multicultural audiences meaningfully, cultural competence is essential for programmatic media buyers who rely on data-driven strategies to target their ads.
