Agency
Navigating the Shift: Adapting to a Potential TikTok Ban
As the founder and president of RiseOpp, a leading Fractional CMO agency in San Francisco, I've observed firsthand how rapidly the digital landscape can shift, presenting marketers with both challenges and opportunities. With the looming possibility of a TikTok ban in the United States, businesses heavily reliant on this platform must swiftly and strategically pivot to maintain their competitive edge. As marketers, we need robust strategies for adapting digital marketing efforts to thrive, even in TikTok's potential absence. Let's jump in.
Consumers Battle Fatigue Over Food Inflation
When it comes to their stamina for paying historically high food prices, U.S. consumers are gassed. Having borne the brunt of a protracted post-pandemic inflation runup with extraordinary resilience, Americans have finally hit the wall.
Increasing Interest in Diverse-Owned and Targeted Media [PODCAST]
While total advertising spend in the U.S. last year, excluding programmatic, B2B, trade, and local cable, declined 2 percent versus 2022, overall ad investment in diverse-owned media outlets increased 9 percent, reaching $1.9 billion. That's according to a new study by the ANA Alliance for Inclusive and Multicultural Marketing, conducted in partnership with Media Framework and Guideline. The study also found that investment in diverse-owned and targeted media increased 7 percent year over year, reaching $1.1 billion.
How TV & Streaming Content Inspires Deeper Connections with Hispanic Audiences Than Social Media [REPORT]
Hispanic audiences connect deeper with TV and streaming content…even more than social media content
Nominees for 2024 Premios Juventud, the Summer’s Hottest Bash, Set to Air on July 25 Live from Puerto Rico
Univision announced the nominees for the 21st edition of Premios Juventud, with music stars Carín León, Maluma, and Peso Pluma leading with seven nominations each. Returning to heat up the summer in Puerto Rico, the season's hottest party celebrates the bold and entrepreneurial spirit of youth under the theme "Atrévete a Más."
Christian Martinez named Head of Sales for Botmaker in US
Botmaker announced the addition of Christian Martinez to its leadership team. As Country Director and Head of Sales in the U.S., Martinez brings a wealth of experience in technology, sales and partnerships to Botmaker's expansion in North America.
From Insights to Impact: How Market Research Shapes Brand Value
Market research equips brands with the tools to understand their target audience and, ultimately, shape a more effective brand strategy. Through qualitative research, such as focus groups, marketers gain deep insights into customer motivations, preferences and behaviors. Quantitative research, like surveys completed by online panels, provides data points on demographics, consumer attitudes and market trends.
The Power of Social Communities: Essential Strategies to Build Brand Engagement
In today's rapidly evolving digital space, creating strong social communities is paramount. With social media ad spend skyrocketing exponentially from 2020 to 2023, brands compete fiercely for attention. Marketers recognize leveraging social communities is no longer optional — it's imperative. With more than half the world being active on social media, brands must build a strong community with advocates. Consumers not only listen to your brand's advertisements but also engage with comments, reviews, and videos that appear on their feeds and "for you" pages. Marketers must now leverage connections to build credibility, foster brand loyalty, and expand social reach to drive purchasing decisions.
Marketers remain committed to Inclusive progress, yet Industry challenges persist
The ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM), unveiled research that examines the current state of inclusive marketing, revealing a dichotomy between individual organizations' progress and broader industry advancements. The report “Marketing Leaders Driving Equality, Inclusion, and Systemic Change” found that while marketers remain optimistic about their commitment to diversity, equity, and inclusion, they acknowledge the need for further guidance and unified efforts in the industry.
CMO Survey Insights [REPORTS]
In the latest edition of The CMO Survey, trends concerning martech, customer insights and strategy stand out above the rest. First, leading marketers appear to be doing more with less. Among marketers outperforming the growth of their markets, a differentiated strategy is cited as the top contributor to their success (60.3% of respondents), while only a quarter of marketers cited adequate funding in comparison.
US consumer spending cuts are now hitting some essential goods and services and much-valued experiences
As inflation continues to pressure consumers, they expect to spend less this summer on personal care products, considered an essential, and restaurants, travel and entertainment, according to the 2024 KPMG Consumer Pulse Survey, summer edition.
Consumer-Centric Spending: Why Your Ads Need to Follow the People
Are you playing follow the leader with your ad budgets? Almost 75 percent of US ad spending is funneled into online channels according to eMarketer, but that doesn't necessarily reflect where people actually spend their time or where best to capture their attention.
Programmatic Transparency Benchmark [REPORT]
According to these new 2024 findings (among 11 companies), the percentage of media dollars spent on Made for Advertising websites has dropped from 15 percent to 4 percent, suggesting that advertisers are taking greater control following heavy press coverage of last year's study results. The average number of websites and apps on which campaigns run has also dropped from 44,000 to 23,000, and a high percentage of advertisers have reduced their number of SSP and exchange partners.
Modelo and Edson Álvarez Team Up to Introduce ‘La Bota Especial’
Modelo understands that fútbol is not just a sport, but a poetic experience for adoring fans. Fueling the passionate mark of a fighter of Mexican fútbol fans and the intense devotion from supporters around the world – fútbol and Modelo are best enjoyed together. That’s why Modelo is teaming up with renowned Mexican defenseman Edson "El Machín" Álvarez to introduce “La Bota Especial” – a one-of-a-kind golden beer mug crafted to the precise dimensions of Álvarez’s boot, which sparks magic on the pitch and causes stadiums to roar.
The Pros and Cons of the Hype Cycle
Most marketers are drawn to new things. They enjoy finding new ways to engage with audiences or leveraging new pieces of technology.
State of the Consumer 2024: What’s now and what’s next
If you think you know consumer behavior, think again. Middle-income consumers are feeling the squeeze and worrying about inflation but aren’t holding back on splurges. Rather than sticking to tight budgets in retirement, aging consumers are splurging too. Speaking of older shoppers, it turns out that the brand loyalty they’ve long been known for is a thing of the past. And young consumers in Asia and the Middle East are more likely than those in Western markets to switch to higher-priced brands.
2024 CMO’s Guide: A Compendium of Cases from Brands Driving Business Growth and Innovation with Generative AI [REPORT]
Adding to the Growth Council's Position on Generative AI, CMOs and other thought leaders have graciously shared examples of how leading brands across many industries are successfully implementing Generative AI into their marketing strategy. By making these insights and examples available in this compendium, we hope to inspire you to explore and embrace the possibilities of Generative AI in your marketing.
NBCUNIVERSAL to send Creators to 2024 Olympics Games in Paris
NBCUniversal unveiled its first-of-its-kind “Paris Creator Collective” for its coverage of the Olympic Games Paris 2024. NBCUniversal, in partnership with Meta, Overtime, Snapchat, TikTok and YouTube, has developed a multi-platform social creator program that will empower 27 engaging creators to tell the stories of the Games through their eyes with unprecedented on-the-ground access in Paris.
Inclusive-focused media investment opportunities for ad buyers [REPORT]
Gracenote released a new report quantifying the visibility of different racial, ethnic, gender and disability groups among primary cast in new 2024 TV programming on major streaming platforms and linear channels. Tapping Gracenote Inclusion Analytics data, the report sheds light on opportunities for media buyers to invest in shows that authentically represent diverse characters and narratives to complement diverse-owned media ad buys.
Advertising Growth Forecast +10%
The US ad market will grow by +10.7% this year to $374 billion. Traditional Media Owners ad sales will grow by +4.4% to $111 billion while DPP ad revenues will expand by +13.5% to $263 billion.
