Agency

We live in a time of tremendous innovation, massive disruption, and constant change. Our customers are rewriting the rules on how they engage with brands, media, content, and each other. As marketers, we need to rethink the way we reach our target audience.  By Michael Brenner, author of The Content Formula

The Immigrant Archive Project (IAP), the nation’s first comprehensive oral history project on the immigrant experience in America, announced a partnership with reVolver Podcasts

By Gonzalo López Martí  – Creative director, etc. / LMMiami.com

• Loosely defined, “growth hacking” is the constant tweaking of a product and its marketing to find the sweet spot of maximum user engagement with minimum friction.
• By definition, it is a never-ending process.
• Life in Beta mode.
• Perpetual AB testing.

Terry Hines & Associates (THA) rebrands and unveiled its subdivisions under THE MRKT umbrella,

The results are in… 94% of marketers who used influencer marketing in 2016 found the channel to be effective and yet 78% cite determining the ROI of influencer marketing as their top challenge in 2017.

Today we are drowning in a sea of data. Companies the world over – including Kantar Millward Brown – are using algorithms and cloud computing to beat that data into submission and force it to cough up its secrets. But what if the data is not measuring the most important things you need to know?  by Nigel Hollis

SSCG Media Group  revealed findings from its MAP MD survey of physicians regarding their preferences on advertising and other content they access each professional day.

In its latest advertising forecasts, MAGNA forecasts US media owners advertising sales are expecting to grow by +3.7% in 2017, excluding the impact of cyclical events (Political & Olympics).

Hispanicize Media Group (HMG) announced that it has acquired a major stake in several leading Latina online and social media platforms and has also entered into a joint venture to own part of the Hispanic celebrity influencer network Exit 7 as part of HMG’s acquisition strategy to expand its digital reach.

Consumers have high expectations for marketing content from entertainment brands, especially when it comes to being entertained. This is why social channels can be a marketer’s best friend, especially if they are savvy enough to leverage new features and channels as they are introdu

Multiple adversities, the research shows, put young people at increased risk of performing poorly in school or dropping out.

Politically, socially and technologically, the world is in the midst of one of the most disruptive periods in living memory—this disruption is affecting where investment in sports is coming from, how sports content is created and distributed, and changing the dynamics of relationships between rights holders, sponsors and fans.

At a conference in October 2016, Bob Liodice — the CEO of the Association of National Advertisers — posed a clear challenge to its members: “The CMO must get more involved with the activities of their suppliers” (meaning agencies and others who provide them with marketing services). With a deterioration of the relationship between advertisers and agencies, he pointed out that the CMO really needs to steer the ship. There is no room for detachment in any area, particularly media because of its rising complexity and rapid requirements in decision making.  By Mike Drexler

Today’s consumers watch TV and video in so many ways, ranging from first-screen connected devices (such as DVRs, VOD and OTT) to second-screen devices like smartphones, tablets, PCs and even wearables. As live TV’s share of overall viewing declines, it is becoming increasingly important for TV networks and advertisers to quantify and credit the consumption of content—and ads—across all viewing methods and devices.

AHAA: The Voice of Hispanic Marketing announced the creation of the Rising Stars Recognition, the Hispanic marketing industry’s premier award for outstanding marketing professionals ages 35 and under.

FOX Deportes joins reVolver Podcasts.

Univision Communications Inc. (UCI) announced that Malek Robert (“Bobby”) Amirshahi has been named senior vice president, Corporate Communications, effective immediately.

Internet advertising will attract 36.9% of all advertising expenditure, up from 34.0% in 2016. This will be the first year in which more money will be spent on internet advertising than advertising on traditional television (which will total US$192bn).

An assumption could be made that with a notable brand comes significant marketing spend that then sits within a company’s indirect procurement spend. Typically, savings obtained with the support of procurement are reinvested into the company to drive revenue.

This new report traces the global evolution of smartphones and tablets to become the primary digital tool, revealing specific behaviors for which these platforms have become important to consumers’ daily lives