Agency

Watching a selection of ads from YouTube, Facebook and broadcast TV has made me wonder whether advertisers credit their audience with superhuman powers of attention and observation. So much gets crammed into a video it is sometimes hard to keep up and viewers can literally suffer from what is known as an “Attentional Blink”.  by Nigel Hollis

In this part 2 of Latina Millennial Nuances a deep dive into their mindsets and that of their Non-Hispanic counterparts, SSG reveals that Latina Millennials are more introspective, more concerned about healthier lifestyles, and more focused on how they reflect their confidence through beauty. Not surprisingly, the study found that Latina Millennials also build stronger family bonds, are more digitally connected and have higher trust of the internet.

Technology has finally advanced to the point where marketers can use real-time data in a way that is both meaningful to customers and profitable for companies.  We’ve come a long way from “People who bought this, also bought that.”  By Julien Boudet, Brian Gregg, Jason Heller, and Caroline Tufft

The Coalition for Better Ads released initial Better Ads Standards for desktop and mobile web that reflect consumer advertising preferences in North American and European markets. The initial Better Ads Standards are based on comprehensive research in which consumers comparatively ranked different ad experiences presented to them while they read online articles. More than 25,000 consumers rated 104 ad experiences for desktop web and mobile web.

Trust in key institutions has plummeted in the US, but a new survey finds significantly more consumers say they trust advertising now than said the same three years ago.

Ketchum has expanded its audience insights offering with a new consumer group that the agency has identified and named GenZennial. This newly identified microgeneration bridges the Gen Z and millennial demographics.

By Gonzalo López Martí – Creative Director, etc. / LMMiami.com

• When I started out in this biz roughly two decades ago, fooling around with a company logo was considered a quasi-mortal sin of bad taste.
• A serious, unprofessional faux pas.
• Utter sloppiness.
• Or, worse, branding suicide.
• Strict corporate identity guidelines were enforced.

Newlink named Pablo Miro as VP of US Market.

VS/Brooks Advertising Co-CEOs and Co-Founders Diana Brooks and Vivian Santos announced that Monica Agurto has joined the agency as senior media buyer.

Last month, a debate broke out online between Jeffrey Bowman of Reframe: The Brand and the Association of Hispanic Advertising Agencies (AHAA) over the relevance of total market vs. multicultural marketing.  by Jose Villa –  Founder and President, Sensis

Excitement and interest are growing in Russia as the country prepares for the biggest football event in the world. Russia will host the 2018 FIFA World Cup™, making it the first time the World Cup will be held in Eastern Europe. As a prelude, Russia will host the FIFA Confederations Cup 2017 in June and July.

Most marketers rely on either marketing mix models or a form of attribution modeling to measure how effectively their marketing efforts are driving sales. There are pros and cons to both approaches, especially as both continue to mature, but marketing mix models take some elements into account that attribution models often do not. Matt Krepsik, global head of ROI at Nielsen, spoke with eMarketer’s Maria Minsker about making the case for marketing mix models and how brands can benefit from them.

Effective marketers seek a balance between preferences in common across major segments and leveraging nuances that may increase segment relevancy and act as more direct triggers to purchase by connecting at a deeper emotional level with segments. The real question is whether homogeneous vs. targeted messages would attain the needed relevance level to cause additional prospects to purchase. Marketing to Millennials is no exception to this conundrum.

How long have we been saying this? You cannot blindly take a TV ad and shove it into Facebook newsfeeds or YouTube and expect it to prove effective. People consume these channels differently and respond differently to the content they see in them. Marketers have to work with people’s mindset not against it.  by Nigel Hollis

Dogs rule to roost in Hispanic households. Here’s what you need to know about Hispanics and their pets. 

Anomaly Los Angeles announced the additions of two new Executive Creative Directors & Partners – Paco Conde & Beto Fernandez. 

Brewing giant AB InBev has kicked off a global media planning and buying review and is inviting the six major holding companies to put together teams to pitch the assignment, the company confirmed early Wednesday.

Google’s ad saga has spread beyond the U.K., as brands including AT&T, Verizon, GlaxoSmithKline, Johnson & Johnson, Enterprise Holdings Inc. and distiller Beam Suntory Inc. said they were also suspending or canceling at least some advertising with Google, reports The Wall Street Journal.

Marketers are true believers when it comes to influencers, and many continue to spend big—investing anywhere from $5,000 to upward of $100,000 on a single campaign.

Cision released its 2017 State of the Media Report, which includes findings from a survey of 1,550 journalists, editors, influencers and producers. With the rise of misinformation and “fake news,” a major new trend emerged in this year’s report: journalists are extremely concerned with the public’s perception of the industry.