Agency

Are millennial males abandoning pay TV in droves? Or are they only slightly less likely than older generations to be pay TV subscribers?

Miami-based creative shop Alma Ad announced an expansion of their management team after winning 9 new accounts that fueled the agency’s growth by one-third in just two years.

Two-thirds of Americans say they are stressed about the future of our nation, including a majority of both Democrats and Republicans, according to the American Psychological Association’s (APA) report Stress in America™: Coping with Change.

comScore announced that the company has been granted accreditation by the Media Rating Council (MRC) for its mobile viewable impressions and related viewability metrics for display and video ads, in mobile web and in-app, in validated Campaign Essentials™ (vCE®).

SBS and TargetSpot agreed that Targetspot will be the exclusive third party sales network for all of SBS’s Spanish Radio streaming inventory.

Telemundo Chicago / WSNS will present “Hispanic Day at the Auto Show” at the 109th annual Chicago Auto Show on Friday, February 17 at McCormick Place in Chicago, Illinois.

It’s time to reject FOMO and embrace Borecore, along with mindfulness apps, myth debunking, and a shift in focus away from Millennials. Mindshare North America’s annual Culture Vulture Trends report is unveiling the latest consumer shifts and cultural trends forecast to grow over the next year.

As Facebook develops an ever-more diverse portfolio of businesses, questions arise of whether it risks diluting its core identity.  Put another way, will the future of Facebook look like Google? Or, will it look more like Yahoo?

The problems with programmatic are well-covered and greatly ignored.  Reported growth in spending continues to fan the frenzy, while sweeping significant problems under the rug.

For the many years that preceded social media, marketers relied mostly on engaging with their consumers in one-way communications. This included television, radio, direct mail, billboards etc.  Once social media came along, consumers had the opportunity to “talk back,” so to speak, and tell brands what they thought about their products and services. Brands quickly learned just what consumers thought about the products and services. This type of consumer feedback was once relegated to the more controlled environments of market research and/or customer service listening.

In an era of digital, telegraphic communications, old and new codes provide an emotional dimension to cross-cultural messages  We can relate.  This post is contributed by Brenda Storch, Director, Multicultural Social Media and Shawn Savage, Senior Engagement Specialist

While overall homeownership rates in the U.S. dropped for the 12th consecutive year and are at their lowest levels in almost 50 years, Hispanics have broken from this trend due to their high workforce participation and their fervent desire to own a home.  By Pacino Mancillas, Director of Brand Integration, AC&M Group

Deloitte’s latest millennials study looks at their world view and finds many, especially in developed economies, are anxious about their future. They are concerned about a world that presents numerous threats and question their personal prospects.

The tide of people moving across the world, be they immigrants or refugees, has sparked concern in Australia, Europe and the United States. In particular, the ethnic, linguistic and cultural background of migrants has triggered intense debates over the benefits and the costs of growing diversity and the risk of open borders to national identity.

In many consumer markets, companies that once relied on developing new product features and improving customer service increasingly see competitive advantage rooted in the entire experience that’s wrapped around the product.  By Gerard du Toit, Rob Markey, Jeff Melton and Frédéric Debruyne

By Gonzalo López Martí    – Creative director, etc. / LMMiami.com

• The new occupant of White House has proven that Latinos not only are unnecessary to win elections: we are the perfect political piñata to unleash a witch hunt on.
• How are we supposed to convince CEOs and CMOs that they must spend their marketing dollars in Hispanic media now?

SHINE ENTERTAINMENT MEDIA (Shine) announced that Rosalba Zepeda Tielve has been appointed to be the new VP of Business Development for the Entertainment and Digital Division.

Paco Olavarrieta has joined d expósito & Partners as a Partner and Chief Creative Officer. The minute we found out, we offered him the opportunity of a Q&A with HispanicAd.com. Here, creative guru Paco Olavarrieta speaks about the U.S. Hispanic Market, Creativity, Total Market, the present and the future of our industry, salsa dancing, red wine and more.

A recent report from Packaged Facts, Hispanic Pet Owners in the U.S.: 20 Million and Growing, really caught my attention since there are 20 million Hispanic pet owners in the U.S.  By Lee Vann, Founder and CEO, Captura Group

Most of the United States’ 11.1 million unauthorized immigrants live in just 20 major metropolitan areas, with the largest populations in New York, Los Angeles and Houston, according to new Pew Research Center estimates based on government data.