A recent report from Packaged Facts, Hispanic Pet Owners in the U.S.: 20 Million and Growing, really caught my attention since there are 20 million Hispanic pet owners in the U.S. By Lee Vann, Founder and CEO, Captura Group
Agency
It’s Time To Target Hispanic Pet Owners
20 metro areas are home to six-in-ten unauthorized immigrants in U.S.
Most of the United States’ 11.1 million unauthorized immigrants live in just 20 major metropolitan areas, with the largest populations in New York, Los Angeles and Houston, according to new Pew Research Center estimates based on government data.
Shoppers Feeling Optimistic About Personal Finances for 2017
The majority of consumers see a brighter future for 2017, according the latest IRI Consumer Connect. The Q4 2016 findings reveal that 70 percent of consumers feel their household finances will improve in the next six months, and they are willing to pay a premium for higher quality and highly differentiated packaged goods products as well as for the convenience of shopping online
Olavarrieta joins d expósito & Partners as Partner & CCO
HispanicAd.com has learned that Paco Olavarrieta, the award-winning creative leader and a trailblazer in both the U.S. Hispanic Market and the multicultural arena, has been named a new partner and Chief Creative Officer at independent agency d expósito & Partners, LLC.
3 Important Ways Millennials Are Reshaping Change Management
Much has been written about the rise of the millennials and how their attitudes, preferences and behaviors are permeating today’s workplace. But what about the impact they are having on management itself — both the physical and metaphysical aspects of business management?
Global Media Federation announced the launch of Festiva Radio and Festiva TV
Global Media Federation (GMF) presented its new radio, television and digital platform; it seeks to be a reference for Latin music and entertainment, launching emerging artists into the Hispanic market in the United States, Latin America, Europe, Africa and Asia.
Three Barriers to Digital Analytics Success (and How to Get Around Them)
In two decades of driving digital analytics programs, I’ve seen all sorts of walls, including digital programs that have been hung up, ground to a halt or failed outright. These are the key transition points you need to get right to take your program to the next level. By Gary Angel – CEO at Digital Mortar
Trust Issues Weigh on Digital, Social Platforms More Than Many Think [REPORT]
Third-party verification can’t come too soon to digital media, as the combination of bot fraud, fake news and audience restatements has 50% of marketers saying they will no longer place advertising on a platform they consider risky
E-Commerce Insights [REPORT]
The Association of National Advertisers (ANA) has released new research on how the overall ANA member community is conducting e-commerce initiatives. E-commerce (also referred to as electronic commerce, EC, e-business, or e-tail) refers to a wide variety of internet-based business models.
Top Five U.S. Trading Partners in Goods in 2016: China, Canada, Mexico, Japan and Germany
Mexico was the third largest U.S. trading partner in goods in 2016, totaling $525.1 billion.
A Rejuvenating Plunge Into Innovation [INSIGHT]
If you spend any time in CPG product innovation, you’re likely using a“Jobs To Be Done” (JTBD)approach. Created by Harvard Business School professor and disruptive innovator Clayton Christensen, the JTBD approach simply suggests people don’t buy products, they hire them to do specific jobs.
DishLATINO Unveils Campaign to Celebrate “Sigue Haciéndola!”
DishLATINO launched Sigue Haciéndola, a campaign recognizing and celebrating U.S. Hispanics, from their cultural heritage to the values, dreams, and even challenges that inspire them to keep moving forward.
The Mainstream Appeal of Black Content
From music to movies, fashion and art, Black Americans have long played an important role in shaping popular culture in the U.S., and that influence remains strong.
Nielsen Announces MRC Accreditation of Digital in TV Ratings
Nielsen announced that it has been granted accreditation by the Media Rating Council (MRC) for its inclusion of digital measurement in the TV ratings.
C-Suite Outlook: Leading Through Extraordinary Change [REPORT]
Myriad market forces are impacting the pharmaceutical industry — from technology to globalization to pricing to talent management. C-Suite executives from various industry segments provide their insights on how they are leading their organizations through an era of unprecedented transformation.
How to get the most from your agency relationships in 2017
Executives who know how to set up and manage agency relationships are best positioned to improve their marketing ROI.
Three Marketing Lesson’s from the Super Bowl’s Socially Charged Commercials
Beyond a surprising comeback by the Patriots and a never-before seen overtime game, Super Bowl 51 delivered many life and business lessons for us to treasure. By Lili Gil Valletta, Entrepreneur and Cultural Innovator
Interaction 2017 [REPORT]
What is becoming clear, despite some new entrants, is that economic value is coalescing around a very small number of companies with respect to digital advertisers.
Do Ads with a Possible Liberal Spin Pose too Much Risk?
Audi, Anheuser-Busch, Airbnb and other Super Bowl advertisers risked controversy this weekend with ads that were seen as having a progressive edge. But how risky is it, really, for advertisers to take a progressive stance in a mass-market settin
Why marketers need to engage people’s emotions
AdReaction: Gen X, Y, Z study reminded me once again that the slow shift in people’s attitudes toward advertising places more emphasis on the need for emotionally-engaging content, rather than touting product specs and reasons to buy. It is not enough just to get your ad in front of someone; you need them to attend to it long enough that some impression sticks with them. by Nigel Hollis
