Agency

Isabel Bucaram Launches PerfectLink Media

Isabel Bucaram announced the launch of PerfectLink Media, a dynamic advertising agency dedicated to offering innovative and high-impact business strategies. With a focus on building strong relationships and leveraging cutting-edge technology, PerfectLink Media is poised to set new standards in the industry.

From Rosario to the World: ‘The Messi Experience’ Brings an Iconic Journey to Life in Chicago

The global phenomenon The Messi Experience – A Dream Come True is making its way to Chicago this summer. Selected as the first U.S. stop of the 2025 tour, it reinforces the city's importance as a hub for its diverse and dedicated soccer fanbase. The exhibition will offer an immersive and interactive experience that celebrates the journey of soccer legend Leo Messi. Following successful stops in Miami, Los Angeles, Buenos Aires, Santo Domingo, San Juan de and Puerto Rico, this one-of-a-kind event invites fans to step into the world of a player who changed the game forever.

How women can steer toward growing industries and companies

Workplaces are full of talented, educated, and hardworking women. Many are caught off guard when, several years into their careers, they see that they are falling behind their peers, and they can’t put a finger on exactly how or why

Mundial Media announces Key Leadership Hires

Mundial Media announced the strategic appointment of four key executives to its leadership team.

AI Plots Path for Measurement in the Coming Creative Explosion

Creative is king. This may sound odd coming from a media person, but data supports this assertion. A 2017 Nielsen study of 500 advertising campaigns across all major media platforms found that the effectiveness of media tactics like targeting, reach and recency have improved over time. However, 56 percent of advertising's contribution to sales is still attributable to creative. A similar (updated) study from Data2Decisions in 2023 revealed that creative is the second biggest multiplier of advertising profitability, second only to brand size, and many times greater than targeting.

To grow your brand, play to win, not for stalemate

I have never understood why marketers who get paid to create growth are so eager to accept recommendations based on a descriptive model that assumes a static marketplace. You cannot learn about growth from static markets, you must examine how things change over time.  By Nigel Hollis

Women Drive the Economy — Are Brands Doing Enough to Keep Up?

As we recognize Women's History Month and prepare to celebrate International Women's Day, it's an opportune moment to reflect on how far we've come — and how far we still have to go. Brands and businesses have long played a role in advancing gender equality, yet many are now hesitating. Some organizations that once championed equity are reassessing their commitments. Others remain uncertain about how to take meaningful action in an era where progress is increasingly met with resistance.

C.A. Fortune Announces Transaction with DirecToHispanic, Leveraging Retail Marketing Agency to Expand Reach with Multicultural Consumers

C.A. Fortune, a brokerage with full-service sales and marketing capabilities, is excited to announce its strategic transaction to add DirecToHispanic (DTH) to its arsenal of services driving consumer growth for its current and future client partners. DTH is a retail execution, experiential, and digital marketing agency known for its expertise in connecting brands with Hispanic consumers. This investment allows C.A. Fortune's client portfolio to engage the rapidly growing Hispanic market, one of the most influential consumer segments in the United States.

FORBES pays attention to Tajín’s success story in America

FORBES, the world-known American business magazine, is giving its international audience a taste of Tajín. In its upcoming edition, the publication interviews Tajín’s founder Horacio Fernández who tells the interviewer how his authentic Mexican seasoning “has turned into a spice giant — by selling to Americans.”

We’re All Marketers Now: Putting the Customer First

"Is your entire company thinking like a marketer? It should be."

ANA Calls for an Industry-wide Pause to Sharpen Our Skills: The ANA Global Day of Learning — A Collective Reset for Marketers

Four years ago, as the world began to emerge from the Covid pandemic, the ANA launched Marketing's Global Day of Learning to help rebuild the economy. For the first time, marketers from around the world came together to learn from each other and to be inspired by the leading practitioners in our industry. All for free. Since then, over 20,000 marketing professionals, students, and academic leaders from over 100 countries have participated in this annual industry-wide event, driven by the Global CMO Growth Council. This year, we are once again uniting take a collective pause to refuel, recharge, and reimagine the future of marketing.

U.S. Juvenile Products Sales Decline 6% in 2024, Circana Reports

Circana announced that retail sales for the U.S. juvenile products industry declined by 6% in 2024 to $7.3 billion, compared to 2023. However, dollar sales remain higher than 2019 levels, with a five-year compound annual growth rate of 0.5%. Albeit at an improved rate, units sold decreased year-over-year, down 3%, while the average selling price also declined by 3%.

What Latino Leaders Are Saying: Key Insights from My Listening Tour

For the past few months, I have been on a listening tour, speaking with over 50 leaders across industries while also having daily conversations with companies, brands, and media. But this wasn’t just virtual—I’ve also been on the ground, visiting cities across the country, sitting down with executives, marketers, HR leaders, and decision-makers to hear firsthand how they are navigating the shifting corporate landscape.  By Claudia Romo Edelman - Founder and CEO of the Hispanic Star and Host of A LA LATINA Podcast | Speaker, entrepreneur, media contributor, and activist for Hispanics.

Mental Health Perceptions in the U.S. and Mexico: A Cross-Cultural Perspective [REPORT]

Mental health awareness has seen significant shifts in recent years, but cross-cultural and regional differences still play a role in how individuals perceive and address their mental well-being. A recent ThinkNow study comparing mental health attitudes and behaviors in the U.S. and Mexico offers valuable insights into how people in both countries navigate their mental health journeys.

Opportunity to Attract and Retain Highly Motivated Working Parents via Enhanced Flexibility, Stronger Support Systems

Seventy-six percent (76%) of working parents believe that becoming a parent has boosted their motivation at work, driving them to achieve greater success in their careers while also managing their family responsibilities, according to a new study released by KPMG LLP, the U.S. audit, tax and advisory firm.

The Great Unbundling – 2025 is the year advertising technology resolves conflicts of interest

For more than a decade, the advertising industry has been defined by a structural tension: Platforms providing buy-side technology have also been deeply entrenched in selling media inventory. Companies like Google leveraged their scale, deep pockets, and technological resources to dominate both sides of the coin. Any capitalist with such advantages would have done the same.

The Artificial Intelligence learning curve. Part 2

By Gonzalo López Martí - Creative Director

• There is a saying in the videogame industry: a successful game must be easy and intuitive so everyone can learn to dabble in it at a glance, yet difficult enough that it takes a very long time to become an expert.
• This logic will most possibly apply to AI.

Yep. We’re Under Attack

Florida is suing Target, claiming the company misled investors by not disclosing the financial risks of its DEI efforts. The lawsuit argues that Target’s Pride merchandise and diversity initiatives triggered a consumer backlash, tanked sales, and wiped out billions in market value. The state, which manages public pension funds invested in Target, says shareholders paid the price for the company’s “ideological” decisions.  By David R. Morse

ANA’s Takeaways from CES 2025

CES 2025 is a wrap and between the major tech announcements (a supercomputer you can hold in your hand) and the integration of AI into everything, it was an inspirational way to kick off the year. The transition of CES from screens to AI-enabled entities is well on its way. Oh, and there were flying cars too.

Writer & Producer Roberto Orcí passes ……

The writer and producer of many Hollywood movies passes. He is the son of advertising agency executive Roberto Orcí.