Agency

I spent last week in New York and met with a variety of media owners. I sat with a very large local radio network, a large national outdoor company, a company that sells targeted TV ads, and a digital advertising platform.  By Maarten Albarda

Attention Marketing grew out of the rise of social media and smartly suggests that rather than interrupting the consumer and using SEM, SEO, bannAttention Marketing grew out of the rise of social media and smartly suggests that rather than interrupting the consumer and using SEM, SEO, banner ads, mobile ads, etc., brands have an opportunity to utilize social media to capture consumer’s attention and channeling this attention to the brand’s products when the consumer has a genuine interest in buying.er ads, mobile ads, etc., brands have an opportunity to utilize social media to capture consumer’s attention and channeling this attention to the brand’s products when the consumer has a genuine interest in buying.

From conversations on the go to checking in on social media to navigating to destinations near and far, the accessibility of Smartphones has transformed how we live, work, and play.

Univision Communications Inc. (UCI) announced that UCI Live will present the inaugural Prospects CupSM next December 2017.

Another year is coming to a close and with it another leap forward in Hispanic digital marketing. As we finalize 2017 plans for our clients, we think the coming year is poised to push the Hispanic digital marketing industry to even greater heights.  By Lee Vann – Founder and CEO, Captura Group

The point of purchase is no longer just in-store as a result of the rise of digital marketing, and marketers are looking for new ways to create a win-win-win for brands, retailers, and shoppers.  By Kerry Breen, Sr Manager, Marketing Knowledge Center at ANA

Programmatic plans require fluid budgets and adaptability. Control freaks may be tempted to pre-plan every tactic of their campaigns, but it’s better to start broad, have a thesis on what could work, observe performance, and optimize your campaign based on that data.

By Gonzalo López Martí – Creative director, etc. / LMMiami.com

• Yes, I’ve been offered money many times to publish faux-news in my weekly op-ed.
• Sometimes the offer is overt, awkward, insulting.
• Sometimes it is subtle, oblique, vague.
• Please don’t waste your time.
• Or mine.
• That’s not how it works, folks.

The new report released explores “The CMO Shift to Gaining Business Lift” and the evolving role of the CMO as a growth driver, change agent and customer experience advocate. Nearly 70 percent of more than 200 participants in the international study say there is a clear mandate or high level of expectation among their senior management teams and board members for marketing to be the growth driver and business value creator in their organizations.

Five U.S. Senators have written a letter to the Government Accountability Office asking the organization to conduct a study into the advertising habits of government agencies as it relates to how much they allocate to minority-owned agencies and media outlets.

Tapping into deep-seated emotions that connects us as human beings can provide brands with the means to engage across a diverse audiences, writes Nigel Hollis, chief global analyst at Kantar Millward Brown.

Since the 1970s, the term “information overload” has captured society’s anxiety about the growth in the production of information having potentially bad consequences for people as they struggle to cope with seemingly constant streams of messages and images. The advent of the internet, it was thought, would only exacerbate this, with the onset of ubiquitous connectivity turning information overload into something even more debilitating.

The beauty of this old-media definition of working was the proper alignment of incentives.  Whether you were a publisher or an advertiser, investing in better content produced deeper connections with consumers.  As a result, publishers made more money, and advertisers felt better about spending it.  When new-media publishers arrived, driven by the frenzy of venture capital dollars, these publishers agreed to deliver unrealistic ad revenue goals despite having no established record of “working.”

America’s multicultural landscape is growing, and flavors associated with diverse segments are driving innovation that is not only crossing over to mainstream products in stores, but also across restaurant tables and into alcoholic beverages.  

People who live in rural areas are more likely to own their own homes, live in their state of birth and have served in the military than their urban counterparts, according to the latest data from the U.S. Census Bureau’s American Community Survey.

Radio-style services are amping up their streaming offerings to give users control over what they listen to; at the same time, streaming services are pushing to provide more programmed experiences for users, who don’t always want to create their own playlists.

Successful marketers know that people engage with ideas that are meaningful so they try to create powerful, insights-based campaigns that resonate with their target audience. Achieving success isn’t easy, and game changing work can be thwarted by any number of pressures. But marketers who develop a consistent, disciplined approach to creative development increase their probability of generating stronger brand value and business performance–the ultimate success criteria.  By Ann Green – Managing Partner Creative Development Practice at Kantar Millward Brown
 

For years, the AICE — the trade group for independent post-production houses — has been loudly complaining about the ad industry practice of “check bids,” and other unfair practices utilized by Adland in the course of producing commercials for their clients. Now it appears that the U.S. Department of Justice is looking into the matter.

Southeastern Grocers, parent company of BI-LO, Fresco y Más, Harveys and Winn-Dixie stores, unveiled five new Fresco y Más stores throughout Miami-Dade and Palm Beach County

A study released by Common Sense shows that parents spend more than nine hours (9:22) a day with screen media, the vast majority of that time being spent with personal media (7:43) and only slightly more than 90 minutes devoted to work media.