Agency

In a letter to “colleagues and friends,” MundoMax President/CFO José I. Molina referred to conversations held over the last few months with the RCN-owned Spanish-language broadcast TV network in saying, “We are in the final stage of winding down our affiliate network.”  By Adam R Jacobson – Radio + Television Business Report

When considering teaming up with a brand, social influencers say they consider a variety of factors, but mainly they just want to be sure the brand’s values line up with their own.

As brands and agencies continue to shift dollars to programmatic campaigns — two-thirds of display media is now purchased programmatically, according to eMarketer — marketers are starting to take notice that they may be doing so at the expense of creating emotional connections with consumers.

Personalization drives growth. But to scale it, companies need to do four things.  By Brian Gregg, Hussein Kalaoui, Joel Maynes, and Gustavo Schuler

E-commerce retailers stand to benefit from shoppers’ continued affinity for online shopping, according to Nielsen’s 2016 holiday trend report.

Thanksgiving is just around the corner and Americans across the country are planning what to serve, who they’ll dine with, and where they’ll eat.

It is Thanksgiving this week, and it is customary to share what you’re thankful for. So here goes:

By Gonzalo López Martí – Creative director, etc / LMMiami.com

• Heard at country clubs and gun ranges across America: “Relax, if the scientists who are unanimously predicting climate change and rising sea levels are using the same scientific rigor that was used to predict Hillary Clinton’s rise to the White House, then we are in good shape.”
• Conservatives are gloating with gusto these days.
• They are coming out swinging.
• Whatever you party affiliation is, they are right about one thing: scientists have a lot of splainin’ to do.

Demographics have always seemed a little too convenient, haven’t they? It struck me on a sick day last week that television advertisers know just one thing about daytime television. Judging by the ads, viewers are only concerned by donkeys dying, children in war zones dying and dying themselves without funeral insurance. Did I forget being concerned about dying before you’ve checked whether you’re owed a PPI payment?

VS/Brooks Advertising Co-CEOs and Co-Founders Diana Brooks and Vivian Santos announced that Anais Rodriguez has been appointed to the position of Account Supervisor.

Slower economic growth in the United States has wrought a vicious cycle that has hobbled many American households. Targeted investment and policy action could turn it around.  By James Manyika, Gary Pinkus, Sree Ramaswamy, Scott Nyquist, Jonathan Woetzel, and Arvind Sohoni

Shoppers are more likely to buy products that have more space around them than the same products surrounded by less space (less interstitial space) according to a new study from the University of Miami School of Business Administration.

Debuting during the 2010 Super Bowl, SNICKERS’ “You’re not you when you’re hungry” campaign has been become a staple of American media, featured everywhere from TV ads to street art. Simple and universal, this campaign has been honored with 13 Cannes Lions, 12 Effies, 13 One Show Pencils, two D&AD Pencils, two Emmy nominations, one IPA Effectiveness Award, the first-ever Super Bowl Clio and, most recently, a special Clio Hall of Fame Award.  By Crystal Albanese, senior manager of conferences and committees at ANA

The seventh edition of this yearly report takes a closer look at the evolving role of TV and media in consumers’ daily lives.

I fancy myself an organizational psychologist—that’s what my degree says, so it’s a fair claim. I talk to and observe people, analyze leadership, create systems, facilitate learning and generally help people work. I do that as part of the agency business—an industry that heeds the word of Cannes as gospel. And Cannes says, “Let there be simplicity,” so we collectively agree that the best is always simple, and simple is always best.  By Jacqueline Debien, Global Director of Organizational Development at Momentum Worldwide

If the events of the past few weeks are any indication, 2017 promises to be a year of change that marketers will need to closely observe to remain on the pulse of culture. Teens themselves will be at the center of the action, both spurring on certain evolutions and serving as a key demographic in determining which changes stick and which are merely fads.

Republica commemorated its 10th anniversary with a celebration themed “A Show of #Gratitude,” highlighting the agency’s 10-year journey, and paying tribute to its blue-chip clients and talented team members.

There are quite a few reasons why US mothers might love a brand—and why they stay loyal to one—August 2016 research uncovered. For most, it’s all about quality and consistency.

(add)ventures is expanding its Miami office with the addition of María Eugenia Ginés as director, strategy/branding.

The convergence of art and science has yielded some of the more interesting innovations of our time.