Agency

Publicis.Sapient, part of Publicis Groupe announced the merger of SapientNitro and Razorfish to form SapientRazorfish which is designed to better fuse the significant experience and technology capability across the two businesses in response to client needs for digital expertise at scale.

Dentsu Aegis Network announced the acquisition of Findr Group, owner of Gravity Media (“Gravity”), a full-service multicultural marketing agency headquartered in New York City.

In the U.S., multicultural consumers are influencing our food choices from fine dining to chip flavors (such as sriracha, chipotle and tikka masala). And flavors and cuisines will continue to blend and evolve as the population shifts.

Now that we have had a little more time to analyze the implications of a Donald Trump presidency on the advertising realm, it is becoming increasingly clear that fundamental tax issues impacting advertising will immediately be high on the agenda in 2017.

Time and again, industry experts assert that mobile is a critical component of the marketing mix. Yet for all of the years it’s been “the year of mobile,” only 3% of brands’ marketing mix was spent on mobile advertising last year. Yes, marketers are increasing their mobile ad spend, but there is still a lot of ground to gain to catch up to consumer adopt

Remember when all the rage was to set up a “war room” for monitoring social media while a campaign was live?  The goal of these efforts was to enable brands to operate in real time, responding to customer feedback.  

The National Basketball Association (NBA) and Molson Coors International (MCI) today announced a multiyear partnership expansion that makes Coors Light the Official Beer Partner of the NBA across 37 markets in Latin America and the Caribbea

Santa Cruz Communications (SCC) is celebrating 15 years providing communication services at national, regional and local levels to a wide variety of industries

saludmóvil a bilingual and mobile medical, health and wellness destination has officially launched.

US brand marketers gauge how well, or otherwise, their digital video ads perform in a variety of different ways. Today, most measure digital video ad performance by looking at site traffic, June 2016 research indicates, but in the next year or two, more respondents want to be able to measure via cost per acquisition.

By Gonzalo López Martí – Creative director, etc. /LMMiami.com

• Make no mistake, I love New York and New Yorkers.
• It taught me the good, the bad and the ugly of the advertising business that town.
• It still does.
• I called it home for a few great years and keep fond memories of it.
• I visit regularly.
• I just feel New Yorkers should get out more.

At the DMA’s Annual event held this past October 16-18, we heard from several companies – LiveIntent, Oracle Data Cloud, LiveRamp, Acxiom, MediaMath and Conversant – whose leadership discussed the challenges of properly communicating with customers across multiple devices. The challenge isn’t communicating to the device, its communicating to the customer.

The role of chief marketing officer has evolved significantly in the past several years. Previously, the job was predominantly about establishing an identity — advertising, brand management and thinking creatively — but today it’s a lot more complex. CMOs are now charged with a variety of responsibilities that span technology, analytics and growth strategy, and because they’re often held accountable for contribution to company revenue, today’s CMOs are also responsible for optimizing operational processes and demonstrating measurable impact.  

Everyone wants to be “agile” these days. Here’s how successful companies put together the teams and the capabilities to actually make it happen at scale.  By David Edelman, Jason Heller, and Steven Spittaels

Nearly one in five internet users around the world block ads, according to September 2016 research. That doesn’t necessarily mean they are averse to brand messaging, however.

Self-proclaimed political outsider Donald Trump was chosen as the nation’s next president on Tuesday, defeating Washington veteran Hillary Clinton in a fiercely fought election that has wide-ranging implications for the nation’s economy and retail industry priorities from tax reform to transportation infrastructure and international trade.

A corporate reorganization doesn’t have to create chaos. But many do when there is no clear plan for communicating with employees and other stakeholders early, often, and over an extended period.  By Rose Beauchamp, Stephen Heidari-Robinson, and Suzanne Heywood

VidaLexus RPM is an original weekly web series that takes audiences on a musical journey, exploring different Latin music genres and reengineering their sound with the help of Latin pop sensation Raquel Sofía.

Nielsen announced the launch of the Nielsen Shopper Essentials Suite. Nielsen Shopper Essentials, a web-based data visualization and analysis solution, provides a complete interactive view of shoppers across retail channels and categories allowing clients to make real-time decisions to drive growth outcomes.

comScore, Inc. and MediaMath released results from a new study, The State of Programmatic Buying in Latin America, which analyzed the challenges and opportunities for advertisers, agencies, publishers and technology companies to consider in order for programmatic to reach its full potential.